Home Energy Audit Stack
Home energy audit service pages with LocalBusiness + Service context, FAQs, and breadcrumb navigation.
When to use this stack
- Residential energy audit service pages
- Utility-sponsored audit program landing pages
- Pages where FAQs clarify pricing, incentives, and next steps
What is included
Identifies the audit provider with NAP and service area.
Describes the energy audit service and pricing/offer details.
Answers questions about audit scope, timing, and incentives.
Provides navigation context for the audit service page.
Properties across the bundle
Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.
Required properties
- address.addressCountry
- address.addressLocality
- address.addressRegion
- address.postalCode
- address.streetAddress
- areaServed.name
- itemListElement[].name
- mainEntity[].@type=Question
- mainEntity[].acceptedAnswer.text
- name
- offers.price
- offers.priceCurrency
- provider.@id
- serviceType
- telephone
- url
Recommended properties
- description
- geo.latitude
- geo.longitude
- image
- itemListElement[].item
- mainEntity[].acceptedAnswer.text
- mainEntity[].author.name
- mainEntity[].name
- offers.availability
- offers.url
- priceRange
- serviceOutput
Combined JSON-LD
Paste this as one script tag, then replace every example value with data from the live page.
[
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"@id": "https://www.example.com/energy-audit#business",
"name": "Northwind Energy Audits",
"url": "https://www.example.com/energy-audit",
"telephone": "+1-512-555-0127",
"image": "https://www.example.com/images/energy-audit.webp",
"address": {
"@type": "PostalAddress",
"streetAddress": "4100 Greenway Blvd",
"addressLocality": "Austin",
"addressRegion": "TX",
"postalCode": "78702",
"addressCountry": "US"
}
},
{
"@context": "https://schema.org",
"@type": "Service",
"@id": "https://www.example.com/energy-audit#service",
"name": "Home Energy Audit",
"serviceType": "EnergyAudit",
"description": "On-site inspection with blower door testing and efficiency recommendations.",
"provider": { "@id": "https://www.example.com/energy-audit#business" },
"areaServed": { "@type": "AdministrativeArea", "name": "Austin" },
"offers": {
"@type": "Offer",
"price": "149.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"url": "https://www.example.com/energy-audit/schedule"
},
"serviceOutput": "Energy audit report with retrofit recommendations"
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How long does an audit take?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Most audits take 90–120 minutes, depending on home size."
}
},
{
"@type": "Question",
"name": "Do you offer rebates?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Eligible homeowners can access utility rebates; we’ll include details in the report."
}
},
{
"@type": "Question",
"name": "What should I prepare?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Please provide recent energy bills and access to attics or crawl spaces."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
{ "@type": "ListItem", "position": 2, "name": "Services", "item": "https://www.example.com/services" },
{ "@type": "ListItem", "position": 3, "name": "Energy Audit", "item": "https://www.example.com/energy-audit" }
]
}
]Implement and verify
- 01
Start with the live page
Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.
- 02
Add one JSON-LD script
Use the combined example as a template in the document head or before the closing body tag.
- 03
Complete regional details
Fill shipping destinations and timing for every region the page actually serves.
- 04
Link the return policy
Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.
- 05
Match visible answers
Add only FAQs that users can read on the same page, with identical answers.
- 06
Validate after changes
Run Rich Results Test after implementation and whenever price, availability, or policy data changes.
Common errors and fixes
- Missing currency or availability
Use ISO currency codes and complete schema.org availability URLs in Offer data.
- Incomplete shipping details
Include shippingDestination.addressCountry and deliveryTime.transitTime with units.
- Return policy is not connected
Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.
- FAQ answers differ from the page
Keep structured FAQ answers identical to visible answers.
Stack FAQs
Should I list multiple audit packages?
If you offer tiers, add separate Offer entries with pricing and scope details for each.
Do I need to mention incentives?
Yes. Include rebates or incentives in the page copy so expectations match actual programs.