Schema stack

    Home Energy Audit Stack

    Home energy audit service pages with LocalBusiness + Service context, FAQs, and breadcrumb navigation.

    Included schema
    Local Business
    Service
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Residential energy audit service pages
    • Utility-sponsored audit program landing pages
    • Pages where FAQs clarify pricing, incentives, and next steps
    Composition

    What is included

    • Identifies the audit provider with NAP and service area.

    • Describes the energy audit service and pricing/offer details.

    • Answers questions about audit scope, timing, and incentives.

    • Provides navigation context for the audit service page.

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • address.addressCountry
    • address.addressLocality
    • address.addressRegion
    • address.postalCode
    • address.streetAddress
    • areaServed.name
    • itemListElement[].name
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • offers.price
    • offers.priceCurrency
    • provider.@id
    • serviceType
    • telephone
    • url

    Recommended properties

    • description
    • geo.latitude
    • geo.longitude
    • image
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • offers.availability
    • offers.url
    • priceRange
    • serviceOutput
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    [
      {
        "@context": "https://schema.org",
        "@type": "LocalBusiness",
        "@id": "https://www.example.com/energy-audit#business",
        "name": "Northwind Energy Audits",
        "url": "https://www.example.com/energy-audit",
        "telephone": "+1-512-555-0127",
        "image": "https://www.example.com/images/energy-audit.webp",
        "address": {
          "@type": "PostalAddress",
          "streetAddress": "4100 Greenway Blvd",
          "addressLocality": "Austin",
          "addressRegion": "TX",
          "postalCode": "78702",
          "addressCountry": "US"
        }
      },
      {
        "@context": "https://schema.org",
        "@type": "Service",
        "@id": "https://www.example.com/energy-audit#service",
        "name": "Home Energy Audit",
        "serviceType": "EnergyAudit",
        "description": "On-site inspection with blower door testing and efficiency recommendations.",
        "provider": { "@id": "https://www.example.com/energy-audit#business" },
        "areaServed": { "@type": "AdministrativeArea", "name": "Austin" },
        "offers": {
          "@type": "Offer",
          "price": "149.00",
          "priceCurrency": "USD",
          "availability": "https://schema.org/InStock",
          "url": "https://www.example.com/energy-audit/schedule"
        },
        "serviceOutput": "Energy audit report with retrofit recommendations"
      },
      {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
          {
            "@type": "Question",
            "name": "How long does an audit take?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Most audits take 90–120 minutes, depending on home size."
            }
          },
          {
            "@type": "Question",
            "name": "Do you offer rebates?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Eligible homeowners can access utility rebates; we’ll include details in the report."
            }
          },
          {
            "@type": "Question",
            "name": "What should I prepare?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Please provide recent energy bills and access to attics or crawl spaces."
            }
          }
        ]
      },
      {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
          { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
          { "@type": "ListItem", "position": 2, "name": "Services", "item": "https://www.example.com/services" },
          { "@type": "ListItem", "position": 3, "name": "Energy Audit", "item": "https://www.example.com/energy-audit" }
        ]
      }
    ]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Should I list multiple audit packages?

    If you offer tiers, add separate Offer entries with pricing and scope details for each.

    Do I need to mention incentives?

    Yes. Include rebates or incentives in the page copy so expectations match actual programs.

    Primary sources

    References