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      Stack

      Home Energy Audit Stack

      Home energy audit service pages with LocalBusiness + Service context, FAQs, and breadcrumb navigation.

      Open generatorValidate in Rich Results Test

      When to use this stack

      • Residential energy audit service pages
      • Utility-sponsored audit program landing pages
      • Pages where FAQs clarify pricing, incentives, and next steps

      What's included

      • Local Business
        Open generator

        Identifies the audit provider with NAP and service area.

      • Describes the energy audit service and pricing/offer details.

      • Frequently Asked Questions
        Open generator

        Answers questions about audit scope, timing, and incentives.

      • Breadcrumb
        Open generator

        Provides navigation context for the audit service page.

      Required properties (stack union)

      Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

      address.addressCountry
      address.addressLocality
      address.addressRegion
      address.postalCode
      address.streetAddress
      areaServed.name
      itemListElement[].name
      mainEntity[].@type=Question
      mainEntity[].acceptedAnswer.text
      name
      offers.price
      offers.priceCurrency
      provider.@id
      serviceType
      telephone
      url

      Recommended properties (stack union)

      description
      geo.latitude
      geo.longitude
      image
      itemListElement[].item
      mainEntity[].acceptedAnswer.text
      mainEntity[].author.name
      mainEntity[].name
      offers.availability
      offers.url
      priceRange
      serviceOutput

      Combined JSON-LD

      Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

      Validate
      [
        {
          "@context": "https://schema.org",
          "@type": "LocalBusiness",
          "@id": "https://www.example.com/energy-audit#business",
          "name": "Northwind Energy Audits",
          "url": "https://www.example.com/energy-audit",
          "telephone": "+1-512-555-0127",
          "image": "https://www.example.com/images/energy-audit.webp",
          "address": {
            "@type": "PostalAddress",
            "streetAddress": "4100 Greenway Blvd",
            "addressLocality": "Austin",
            "addressRegion": "TX",
            "postalCode": "78702",
            "addressCountry": "US"
          }
        },
        {
          "@context": "https://schema.org",
          "@type": "Service",
          "@id": "https://www.example.com/energy-audit#service",
          "name": "Home Energy Audit",
          "serviceType": "EnergyAudit",
          "description": "On-site inspection with blower door testing and efficiency recommendations.",
          "provider": { "@id": "https://www.example.com/energy-audit#business" },
          "areaServed": { "@type": "AdministrativeArea", "name": "Austin" },
          "offers": {
            "@type": "Offer",
            "price": "149.00",
            "priceCurrency": "USD",
            "availability": "https://schema.org/InStock",
            "url": "https://www.example.com/energy-audit/schedule"
          },
          "serviceOutput": "Energy audit report with retrofit recommendations"
        },
        {
          "@context": "https://schema.org",
          "@type": "FAQPage",
          "mainEntity": [
            {
              "@type": "Question",
              "name": "How long does an audit take?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Most audits take 90–120 minutes, depending on home size."
              }
            },
            {
              "@type": "Question",
              "name": "Do you offer rebates?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Eligible homeowners can access utility rebates; we’ll include details in the report."
              }
            },
            {
              "@type": "Question",
              "name": "What should I prepare?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Please provide recent energy bills and access to attics or crawl spaces."
              }
            }
          ]
        },
        {
          "@context": "https://schema.org",
          "@type": "BreadcrumbList",
          "itemListElement": [
            { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
            { "@type": "ListItem", "position": 2, "name": "Services", "item": "https://www.example.com/services" },
            { "@type": "ListItem", "position": 3, "name": "Energy Audit", "item": "https://www.example.com/energy-audit" }
          ]
        }
      ]

      Implementation steps

      1. Start from your live product detail page content; ensure titles, prices, and availability match the page.
      2. Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
      3. Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
      4. Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
      5. Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
      6. Validate in the Rich Results Test and revalidate after price/availability/policy changes.

      Common errors and fixes

      FAQs

      Should I list multiple audit packages?

      If you offer tiers, add separate Offer entries with pricing and scope details for each.

      Do I need to mention incentives?

      Yes. Include rebates or incentives in the page copy so expectations match actual programs.

      References