FAQPage Schema Generator — Curate Questions and Answers
Generate valid FAQPage JSON‑LD for curated FAQs. Keep questions and answers aligned with visible content and manage expectations around limited FAQ display.
Why many FAQ pages underperform
Pain points we solve
- FAQ rich results are limited, leading to inconsistent visibility.
- Hidden or mismatched Q&A content triggers validator issues and policy flags.
- Using FAQPage on non‑FAQ pages confuses search engines and users.
- Manually maintaining JSON‑LD makes it easy to drift from on‑page content.
How SwiftSchema helps
Solution
The FAQPage generator produces a clean `mainEntity` array of Questions with accepted Answers that must match your visible content, reducing policy and validation issues.
Use it only on dedicated FAQ pages; choose QAPage for user‑generated Q&A threads. Our output is copy‑ready to keep content and markup in sync.
How it works
How it works
- Choose FAQPage in the generator below.
- Enter each question and its official answer exactly as shown on the page.
- Add URLs if you want to link to detailed answers or anchors.
- Copy JSON or Script, paste into the FAQ page, and validate in the Rich Results Test.
- Keep FAQs updated and remove entries that are no longer relevant.
Use on dedicated FAQ pages. Validate. Ship.
What is FAQPage structured data?
FAQPage marks up a publisher‑curated list of questions with their official answers. It improves machine understanding and may qualify for limited FAQ features.
Use FAQPage when:
- The page is primarily a list of publisher‑curated FAQs with one official answer each.
- All questions and answers are visible on the page to users and crawlers.
- The content is non‑promotional and genuinely helps users.
Avoid FAQPage when:
- The content is user‑generated with multiple answers (use QAPage).
- The page is primarily a product detail page (consider Product with QA/HowTo/Review where relevant).
- You are tempted to add FAQs to every page; keep it to genuine FAQ hubs or relevant sections.
Eligibility and policy notes
- Google has limited FAQ rich result display. Use markup for clarity and potential eligibility, not guaranteed SERP expansion.
- Keep FAQs non‑spammy and directly relevant to the page topic.
- Match on‑page text exactly; don’t inject hidden questions/answers.
- Avoid redundant, promotional, or lead‑gen disguised as FAQs.
On-page parity checklist
- Questions and answers in JSON-LD match the visible text word for word (formatting differences are OK; meaning must match).
- Each question has a single accepted answer; no multiple accepted answers.
- If you include URLs in answers, they resolve and match the linked text.
- Page is indexable (no noindex, no robots.txt block) and uses a self-referential canonical.
- H1 describes the FAQ topic; questions are grouped logically (by theme or section).
Property guidance
- mainEntity[].name (required): The question text. Keep concise and human-readable.
- acceptedAnswer.text (required): The complete, visible answer. Avoid truncated or teaser answers.
- acceptedAnswer.url (recommended): Link to a detailed anchor or page if the answer is summarized.
- inLanguage (recommended): Add locale (e.g., en-US) for multi-language sites.
- author.name / dateCreated (optional): If your FAQs are authored and time-sensitive, add attribution.
JSON-LD examples
Minimal FAQPage
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What is structured data?",
"acceptedAnswer": {
"@type": "Answer",
"text": "A standardized format that helps search engines understand a page."
}
},
{
"@type": "Question",
"name": "How do I validate JSON-LD?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Use Google’s Rich Results Test and resolve reported issues."
}
}
]
}
FAQPage with anchor URLs and language
{
"@context": "https://schema.org",
"@type": "FAQPage",
"inLanguage": "en-US",
"mainEntity": [
{
"@type": "Question",
"name": "Can I combine FAQPage with HowTo?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Use FAQPage for general questions and HowTo for step-by-step instructions when both are on the same page and visible.",
"url": "https://www.example.com/faq#combine-faq-howto"
}
},
{
"@type": "Question",
"name": "Can I add FAQPage to every page?",
"acceptedAnswer": {
"@type": "Answer",
"text": "No. Only use FAQPage where the primary purpose is FAQs. Irrelevant or repetitive FAQs can be ignored or trigger issues.",
"url": "https://www.example.com/faq#where-to-use"
}
}
]
}
Implementation steps (detailed)
- Confirm page intent: The page is primarily FAQs; if not, consider embedding a smaller FAQ section sparingly and ensure it’s visible.
- Prepare question/answer pairs: Write concise, truthful Q&A. Keep answers self-contained (no clickbait).
- Generate JSON-LD: Use this guide’s generator; ensure the Q&A text matches on-page copy.
- Place schema: Include one FAQPage JSON-LD block per page in <head>or before</body>.
- Validate: Run Rich Results Test; check Search Console for FAQ enhancement issues.
- Maintain: Update or remove outdated questions; keep answers in sync with product/features/policies.
Common mistakes to avoid
- Hidden or mismatched content: Questions/answers in JSON-LD that aren’t visible on the page.
- Site-wide repetition: Copy-pasting the same FAQ block to every page.
- Using FAQPage on UGC threads: Use QAPage instead.
- Overly promotional answers: Keep answers factual and useful.
- Broken links in answers: Validate any URLs included.
Troubleshooting and validation
- Rich Results Test warnings: Verify required fields (name,acceptedAnswer.text) exist and match on-page content.
- No FAQ rich results shown: Expected; Google limits display. Focus on clarity, not guaranteed SERP expansion.
- Language mismatches: Add inLanguageand serve localized content per URL/section.
- Duplicate content across URLs: Consolidate FAQs where possible; avoid near-duplicate pages.
Maintenance routine
- Review quarterly or when product/policy changes happen.
- Remove outdated or duplicative questions; add new, genuinely helpful ones.
- Refresh lastReviewedafter updates and revalidate a sample page.
Required properties
mainEntity[].@type=QuestionmainEntity[].namemainEntity[].acceptedAnswer.@type=AnswermainEntity[].acceptedAnswer.text
Recommended properties
mainEntity[].acceptedAnswer.urlmainEntity[].author.namemainEntity[].acceptedAnswer.dateCreatedinLanguage
Minimal FAQPage JSON-LD
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What is structured data?",
"acceptedAnswer": {
"@type": "Answer",
"text": "A standardized format that helps search engines understand a page."
}
},
{
"@type": "Question",
"name": "How do I validate JSON-LD?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Use Google’s Rich Results Test and resolve reported issues."
}
}
]
}FAQs
When should I use FAQPage structured data?Show
Use it on a page that is primarily a list of questions with their answers (an FAQ page). Do not use it on forum posts or individual Q&A threads.
Do FAQ rich results still appear in Google?Show
FAQ display has been limited. Markup can still help machines understand your content; manage expectations on visibility.
Do the answers need to be visible on the page?Show
Yes. The structured data must match the visible content. Don’t include questions or answers that aren’t shown to users.
What’s the difference between FAQPage and QAPage?Show
FAQPage is for a publisher‑curated list of questions with a single official answer each. QAPage is for user‑generated Q&A with multiple answers and one best answer.