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    Product Schema Generator — Show Price, Availability, and Ratings

    Generate valid JSON‑LD for your product pages in minutes. Improve product understanding and qualify for rich results that highlight price and stock.

    Try the Product Generator

    Why most product pages underperform

    Pain points we solve

    • Competitors show price and availability while your result looks plain.
    • Hand‑writing JSON‑LD is slow, easy to break, and hard to keep consistent.
    • Validator warnings for missing Offer fields derail launches.
    • Inconsistent markup across SKUs leads to uneven eligibility.

    How SwiftSchema fixes it

    Solution

    Our guided generator focuses on the fields that impact eligibility — name, images, and Offer details — and prevents common mistakes.

    It produces clean, copy‑ready JSON‑LD tailored to each product, so you can paste once per page and stay consistent across your catalog.

    Optional fields like brand, SKU, and AggregateRating are supported when you have genuine review data and meet policy requirements.

    How it works

    How it works

    1. Choose Product in the generator below.
    2. Enter product name, images, and Offer price, currency, and availability.
    3. Add brand, SKU, and AggregateRating if applicable.
    4. Click Copy JSON or Copy Script and paste it on your product page.
    5. Validate in the Rich Results Test and deploy.
    Generate Product JSON‑LD

    Paste once per page. Validate. Ship.

    What is Product structured data?

    Product structured data helps search engines understand what you sell or list. When you add valid JSON-LD with Offer details, your product can become eligible for richer displays that show key information like price, availability, and ratings.

    Eligibility & Status

    Product is a supported rich result type when required Offer fields are present and policy requirements are met. Eligibility depends on the page content, structured data quality, and Google’s surfaces.

    Why product markup matters

    • Competitive snippets: Price, availability, and review data can make your search result stand out.
    • Data consistency: Structured data keeps feeds, PDPs, and Merchant Center aligned.
    • Automation: With a consistent template, you can generate JSON-LD from your catalog automatically.
    • Policy compliance: Explicit fields (price, currency, availability) reduce Merchant Center disapprovals.

    Essential properties to include

    • name
       and
      description
      .
    • image
       array with high-res URLs.
    • offers
       with
      price
      ,
      priceCurrency
      ,
      availability
      ,
      url
      ,
      itemCondition
      .
    • sku
      ,
      mpn
      , or
      gtin
      IDs.
    • brand
       (Organization).
    • aggregateRating
       and
      review
      (if policy compliant).
    • Optional:
      color
      ,
      material
      ,
      size
      ,
      hasMerchantReturnPolicy
      ,
      shippingDetails
      .

    Preparing product data before generating schema

    1. Gather product metadata (title, description, images, identifiers).
    2. Confirm pricing currency, availability enums, and canonical URLs.
    3. Validate review data (first-party only) if you plan to add ratings.
    4. Note product variations; each variation should have its own structured data or Offer entries.
    5. Coordinate with fulfillment teams for shipping and return policies (attach via Offer).
    6. Plan automation: use feeds or CMS exports to populate templates.

    Implementation workflow inside SwiftSchema

    1. Select Product in the generator.
    2. Enter
      name
      ,
      description
      ,
      image[]
      , and Offer details (
      price
      ,
      priceCurrency
      ,
      availability
      ,
      url
      ).
    3. Add identifiers (sku, mpn, gtin) and brand info.
    4. Include
      aggregateRating
      /
      review
      if compliant, plus optional
      hasMerchantReturnPolicy
      and
      shippingDetails
      .
    5. Export JSON-LD, embed it on the PDP, and validate via the Rich Results Test and Merchant Center tools.

    Troubleshooting & QA

    • Missing currency: always include
      offers.priceCurrency
      .
    • Invalid availability: use full Schema.org URLs (e.g.,
      https://schema.org/InStock
      ).
    • Self-serving reviews: only mark up genuine reviews that meet Google’s policies.
    • Variation confusion: each SKU requires accurate price/availability; don’t mix multiple products into one schema block.
    • Don’t forget canonical URLs: ensure Product schema references the canonical PDP.

    Maintenance and governance

    • Sync schema with your PIM/feed so price/availability updates happen automatically.
    • Monitor Rich Results and Merchant Center reports for warnings.
    • Keep
      lastReviewed
      metadata current and assign ownership (merchandising/SEO).
    • Audit quarterly to confirm images, brand info, and IDs remain accurate.

    Common Errors & Fixes

    • Missing currency: always include
      offers.priceCurrency
      .
    • Invalid availability: use the full URL (e.g.,
      https://schema.org/InStock
      ).
    • Self-serving reviews: ensure ratings reflect genuine user reviews and follow Google’s review policies.

    Required properties

    • name
    • image
    • offers.price
    • offers.priceCurrency
    • offers.availability

    Recommended properties

    • description
    • sku
    • brand
    • aggregateRating.ratingValue
    • aggregateRating.ratingCount
    Minimal JSON-LD
    Validate
    {
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "ACME Anvil",
  "image": [
    "https://example.com/images/anvil.webp"
  ],
  "description": "Heavy-duty anvil for professionals.",
  "offers": {
    "@type": "Offer",
    "price": "99.99",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.6",
    "ratingCount": "128"
  }
}

    FAQs

    What is Product structured data?Show
    Product structured data describes an item you sell or list, enabling rich results that can show price, availability, and ratings.
    Do I need all Offer fields?Show
    Provide at least price, priceCurrency, and availability. Include url, itemCondition, and priceValidUntil when applicable.
    Can I show review stars?Show
    Review snippets are supported for Product. Use AggregateRating with ratingValue and ratingCount based on genuine user reviews.
    How do I validate Product schema?Show
    Paste your JSON‑LD into the Rich Results Test and fix any missing or invalid properties it reports.

    Related types

    Browse all schema types

    References

    Generate Product schema

    Fill in page details, copy JSON or Script, and validate.

      Schema Type

      📦 Product Schema Generator

      Boost your product visibility online using SwiftSchema's Product Schema Generator. Emphasize crucial aspects like cost, stock status, and consumer feedback for a detailed shopping experience directly from search results. Enhance conversions and user satisfaction with this focused tool.

      Shipping Details
      Return Policy

      Generated Schema

      Validate your schema here.