Logo Schema Generator — Keep Your Brand Consistent

Generate Organization JSON‑LD with a crawlable logo so your brand appears consistently across Google surfaces and knowledge panels.

Try the Logo Generator

Why many brands struggle with logos

Pain points we solve

• Logos are low‑resolution, blocked, or hosted at unstable URLs.
• The wrong entity is targeted (subsidiary vs primary brand).
• Logo JSON‑LD is missing or not deployed on the homepage.
• Organization and WebSite schema are inconsistent across pages.

How SwiftSchema helps

Solution

The Logo generator outputs an Organization object with a `logo` property (ImageObject recommended) and a canonical site URL, ensuring the logo is crawlable and stable.

Deploy on your homepage or central brand page and pair with Organization/WebSite for a cohesive identity.

How it works

How it works

1. Choose Logo in the generator below.
2. Enter Organization name and canonical site URL.
3. Provide a stable HTTPS logo URL (ImageObject preferred).
4. Copy JSON or Script, paste on your homepage/brand page, and validate in the Rich Results Test.

Generate Logo JSON‑LD

Deploy on the homepage. Validate. Ship.

What is Logo structured data?

Logo structured data tells Google and other consumers which image should represent your organization across knowledge panels, brand carousels, and third-party integrations. You implement it by publishing an

(or subtype) JSON-LD block with a property that points to a crawlable, high-quality image. This schema doesn’t just benefit Google—it also keeps internal tools, partner feeds, and AI assistants aligned on your brand identity when they scrape or ingest your site.

Because logos often change during rebrands, versions can linger across the web. The structured data acts as a source of truth; when you update the URL, crawlers learn about the change more quickly, reducing the time outdated marks remain in circulation. Pair the logo markup with

and fields so that every entity reference shares the same branding.

Why consistent logo markup matters

• Knowledge panel accuracy: Google pulls logos from structured data and on-page assets. If your schema is missing or points to a tiny image, the panel may show an old or incorrect mark.
• Third-party reuse: Press kits, affiliate programs, and marketplaces often rely on your structured data feed to grab the latest logo without manual uploads.
• Multi-brand clarity: Companies with subsidiaries or product lines can use schema to clarify which entity the logo belongs to, reducing confusion between corporate and product marks.
• Automation: Having a single JSON-LD definition lets you build validation scripts that ensure every deployment uses the same asset and that the image URL stays online.

Without structured data, logo updates can take months to propagate, and thin brand pages risk being dismissed as unmaintained.

Essential properties for logo markup

• @type
  : Usually
  Organization
  , but if you’re a
  Corporation
  ,
  NGO
  , or
  SportsOrganization
  , use the most specific type while keeping
  Organization
  in the type array.
• name
  : Official company or product name that matches your homepage title and legal filings.
• url
  : Canonical homepage (no tracking parameters). Ensures the logo is tied to the correct entity.
• logo
  : Prefer an
  ImageObject
  with:
  • url
    : HTTPS link to the logo file.
  • width
    /
    height
    : at least 112x112 px; 512x512 or higher is better.
  • caption
    or
    name
    : optional but helpful for accessibility.
  • representativeOfPage
    :
    true
    (if available) to emphasize this image reflects the organization.
• sameAs
  : Optional array of official profiles (LinkedIn, Crunchbase, Wikipedia). Helps confirm the entity’s identity alongside the logo.
• foundingDate
  ,
  contactPoint
  ,
  parentOrganization
  : Not logo-specific but strengthen the Organization object.

Store these values in your brand guidelines so designers and developers stay aligned.

Preparing assets before generating schema

1. Select the canonical logo: Use the primary mark (usually the full-color horizontal version) that you want displayed in SERPs. Avoid seasonal or decorative variants.
2. Export multiple sizes: Save a square version ≥512x512 px and a rectangular version. Even if you only reference one in schema, other channels may pull the same asset.
3. Host on a stable domain: Serve the logo from your main domain or a reliable CDN with long cache lifetimes. Avoid query parameters or signed URLs that expire.
4. Document usage rights: Ensure you own the trademark and have the rights to distribute the image globally. Include trademark notices if required.
5. Align naming conventions: Keep the file name descriptive (
   swiftschema-logo-512.png
   ) to make asset management easier.
6. Audit existing deployments: Locate old logos in codebases, CMS snippets, or CDN folders so you can clean them up after publishing the new JSON-LD.

Preparing these steps ensures the structured data stays accurate during rebrands or product launches.

Implementation workflow inside SwiftSchema

1. Choose Logo in the generator.
2. Enter your Organization
   name
   and canonical
   url
   . Match the casing that appears in your legal documentation and site header.
3. Provide the logo URL. If possible, switch to the ImageObject view to add width, height, and caption metadata.
4. Add
   sameAs
   links and optional organization details (foundingDate, contactPoint) to strengthen the entity profile.
5. Export the JSON-LD and embed it on your homepage (or dedicated brand page). Ensure only one primary Organization logo block exists per page to avoid conflicts.
6. Validate using Google’s Rich Results Test and Search Console’s URL Inspection tool. Note the validator link in your documentation for future audits.
7. Coordinate deployment with design/marketing so the visible logo in your header matches the structured data asset.

Troubleshooting and QA

• Logo not updating: If Google or Bing still show the old logo, confirm the new asset is accessible, not blocked by robots.txt, and that the structured data is on the canonical homepage. Submit the page for reindexing after major changes.
• Multiple organization blocks: Avoid publishing conflicting Organization schema (e.g., one with an old logo). Consolidate into a single authoritative block or ensure only the parent company includes the logo property.
• Low-resolution images: Files under 112x112 px or with heavy compression artifacts are often rejected. Re-export higher-resolution assets with transparent backgrounds or solid fills depending on brand guidelines.
• Inconsistent URLs: The
  url
  property should match your homepage canonical. If you use
  www
  , keep it consistent everywhere.
• CDN cache issues: When replacing logo files, update the filename or querystring so caches and third parties fetch the latest version quickly.

Automate QA by creating a script that fetches your structured data, verifies image dimensions, and checks the HTTP status of the logo URL. Run it during CI or scheduled audits.

Maintenance and rebrand planning

Rebrands, color refreshes, and mergers introduce logo changes. Build a checklist that includes updating the structured data, header/logo components, social avatars, partner kits, and sameAs references simultaneously. Keep

current so stakeholders know when the asset was audited. For companies with multiple brands, maintain a spreadsheet listing each entity, its logo URL, last update date, and validator link; revisit quarterly to confirm nothing drifted.

If you run localized sites, create locale-specific Organization objects (e.g.,

with ) and supply localized logos when the mark differs. Make sure each locale’s JSON-LD references the same parent if appropriate so knowledge panels aggregate correctly.

Common Errors & Fixes

• Low‑quality or small logo: use a clear image ≥112x112 px.
• Wrong entity: target the primary brand Organization.
• Unstable hosting: serve the logo from a permanent HTTPS URL without expiring signatures.
• Missing sameAs links: supply official profiles to reinforce entity identity.
• Multiple conflicting logos: ensure only one authoritative Organization logo block exists on the homepage.

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "SwiftSchema",
  "url": "https://www.swiftschema.com",
  "logo": {
    "@type": "ImageObject",
    "url": "https://www.swiftschema.com/logo.webp"
  }
}