Service Schema Generator — Describe and Price Your Offering
Generate clean Service JSON‑LD for consulting, maintenance, and other offerings. Clarify provider, area served, and optional pricing to improve understanding.
Why many service pages underperform
Pain points we solve
- It’s unclear what the service includes or who provides it.
- No geographic context (area served) for where the service is available.
- Pricing is absent or inconsistently formatted, creating confusion.
- Manual JSON‑LD is error‑prone and hard to keep consistent across pages.
How SwiftSchema helps
Solution
The Service generator focuses on the essentials: name, serviceType, provider (Organization or Person), areaServed, and an optional Offer with price and currency.
It outputs copy‑ready JSON‑LD you can paste on service pages and works alongside LocalBusiness for location details or Product for packaged offers.
How it works
How it works
- Choose Service in the generator below.
- Enter service name and optional serviceType (e.g., Consulting, HVAC Repair).
- Add provider details (Organization or Person) and areaServed.
- Optionally include an Offer with price and priceCurrency.
- Copy JSON or Script, paste on the service page, and validate in the Rich Results Test.
Paste once per service. Validate. Ship.
What is Service structured data?
Service markup clarifies your service offerings. Include provider details and optional pricing; pair with LocalBusiness for location pages or Product for packaged offerings.
Common Errors & Fixes
- Missing currency: always include offers.priceCurrencywhen providing a price.
- Vague provider: specify Organization or Person with a name (and URL when applicable).
- No area context: add areaServedto set expectations about coverage.
Eligibility & Status
Service schema is “not direct”; it supports other structured data but doesn’t produce its own rich result. Use it alongside LocalBusiness, Organization, or Product where appropriate.
Why service markup matters
- Clarity: Customers see exactly what you offer and where.
- Catalog organization: Service pages stay consistent across multiple offerings.
- Pricing context: Optional Offers explain costs or packages.
Essential properties to include
- name,serviceType,description.
- provider(Organization or Person).
- areaServed.
- Optional offerswithprice,priceCurrency.
Preparing service content before generating schema
- Document what each service includes.
- Confirm provider details and coverage areas.
- Collect pricing info if public.
- Ensure there’s unique copy per service page.
Implementation workflow inside SwiftSchema
- Select Service in the generator.
- Enter name, serviceType, provider info.
- Add areaServed and optional Offer.
- Embed JSON-LD and validate.
Troubleshooting & QA
- Missing provider: always include Organization or Person.
- Pricing errors: include both priceandpriceCurrency.
- Coverage confusion: specify areaServed.
Maintenance
- Update schema when services or pricing change.
- Keep lastReviewedmetadata current.
Required properties
name
Recommended properties
serviceTypeprovider.nameareaServedoffers.priceoffers.priceCurrencyurl
{
"@context": "https://schema.org",
"@type": "Service",
"name": "SEO Consulting",
"provider": {
"@type": "Organization",
"name": "ACME Agency"
},
"offers": {
"@type": "Offer",
"price": 150,
"priceCurrency": "USD"
}
}