Schema stack

    Property Management Stack

    Property management service pages with LocalBusiness, FAQ, and breadcrumb navigation.

    Included schema
    Local Business
    Service
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Property management firms marketing services to owners/HOAs
    • Local property management pages needing NAP and service context
    • Pages where FAQs clarify fees, coverage, and onboarding
    Composition

    What is included

    • Anchors NAP, service area, and contact info for the property management company.

    • Describes the property management service offering, provider, and fees.

    • Answers fee structure, coverage, and onboarding questions.

    • Provides navigation context for the service page.

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • address.addressCountry
    • address.addressLocality
    • address.addressRegion
    • address.postalCode
    • address.streetAddress
    • areaServed.name
    • itemListElement[].name
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • offers.price
    • offers.priceCurrency
    • provider.@id
    • telephone
    • url

    Recommended properties

    • aggregateRating.ratingValue
    • aggregateRating.reviewCount
    • description
    • geo.latitude
    • geo.longitude
    • image
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • offers.availability
    • offers.url
    • priceRange
    • serviceType
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    [
      {
        "@context": "https://schema.org",
        "@type": "LocalBusiness",
        "@id": "https://www.example.com/property-management/austin#business",
        "name": "Summit Property Management",
        "url": "https://www.example.com/property-management/austin",
        "telephone": "+1-737-555-0101",
        "image": "https://www.example.com/images/summit-property.webp",
        "address": {
          "@type": "PostalAddress",
          "streetAddress": "123 Main St",
          "addressLocality": "Austin",
          "addressRegion": "TX",
          "postalCode": "78701",
          "addressCountry": "US"
        },
        "priceRange": "$$"
      },
      {
        "@context": "https://schema.org",
        "@type": "Service",
        "@id": "https://www.example.com/property-management/austin#service",
        "name": "Full-Service Property Management",
        "description": "Leasing, rent collection, maintenance coordination, and monthly reporting.",
        "serviceType": "Property Management",
        "provider": { "@id": "https://www.example.com/property-management/austin#business" },
        "areaServed": { "@type": "AdministrativeArea", "name": "Austin metro" },
        "offers": {
          "@type": "Offer",
          "price": "8.00",
          "priceCurrency": "USD",
          "availability": "https://schema.org/InStock",
          "url": "https://www.example.com/property-management/austin#pricing"
        }
      },
      {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
          {
            "@type": "Question",
            "name": "What is your fee structure?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "We charge 8% of collected rent plus a leasing fee equal to half of one month’s rent."
            }
          },
          {
            "@type": "Question",
            "name": "Do you handle maintenance?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Yes. We coordinate vendors, track approvals, and include itemized charges on your monthly statement."
            }
          },
          {
            "@type": "Question",
            "name": "How do you screen tenants?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "We screen for credit, background, income, and rental history. We follow Fair Housing guidelines."
            }
          }
        ]
      },
      {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
          { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
          { "@type": "ListItem", "position": 2, "name": "Property Management", "item": "https://www.example.com/property-management" },
          { "@type": "ListItem", "position": 3, "name": "Austin", "item": "https://www.example.com/property-management/austin" }
        ]
      }
    ]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Should I show multiple services?

    If you present multiple service tiers, add distinct Service objects tied to the same LocalBusiness provider with unique @id values.

    Can I omit price?

    If no pricing is shown, omit price/priceCurrency and keep offers.url and availability aligned to visible content.

    Primary sources

    References