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    SwiftSchema

    Intuitive Schema Generation at Your Fingertips

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      Stack

      Local Service Schema Stack

      LocalBusiness + Service + FAQPage + Review for service-area businesses. Clarify NAP, service offering, policies, and proof.

      Open generatorValidate in Rich Results Test

      When to use this stack

      • Local service pages (plumbers, HVAC, electricians) serving a metro or region
      • Lead-gen pages that need NAP, service description, and social proof
      • Pages where FAQs handle pricing, arrival windows, and emergency support

      What's included

      • Local Business
        Open generator

        Anchor NAP, coverage area, and contact points for the business.

      • Describe the specific service offering, provider, and area served.

      • Frequently Asked Questions
        Open generator

        Address blockers like pricing, arrival windows, guarantees, and coverage.

      • Provide social proof tied to the business.

      Required properties (stack union)

      Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

      address.addressCountry
      address.addressLocality
      address.addressRegion
      address.postalCode
      address.streetAddress
      areaServed.name
      author.name
      itemReviewed.@id
      mainEntity[].@type=Question
      mainEntity[].acceptedAnswer.text
      name
      offers.price
      offers.priceCurrency
      provider.@id
      reviewBody
      reviewRating.ratingValue
      telephone
      url

      Recommended properties (stack union)

      aggregateRating.ratingValue
      aggregateRating.reviewCount
      datePublished
      description
      geo.latitude
      geo.longitude
      image
      mainEntity[].acceptedAnswer.text
      mainEntity[].author.name
      mainEntity[].name
      name
      offers.availability
      offers.url
      priceRange
      reviewRating.bestRating
      serviceType

      Combined JSON-LD

      Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

      Validate
      [
        {
          "@context": "https://schema.org",
          "@type": "LocalBusiness",
          "@id": "https://www.example.com/services/drain-cleaning#business",
          "name": "RapidRooter Plumbing",
          "url": "https://www.example.com/services/drain-cleaning",
          "image": [
            "https://www.example.com/images/rapidrooter-van.webp"
          ],
          "telephone": "+1-512-555-1212",
          "priceRange": "$$",
          "address": {
            "@type": "PostalAddress",
            "streetAddress": "123 Main St",
            "addressLocality": "Austin",
            "addressRegion": "TX",
            "postalCode": "78701",
            "addressCountry": "US"
          },
          "geo": {
            "@type": "GeoCoordinates",
            "latitude": 30.2672,
            "longitude": -97.7431
          },
          "areaServed": {
            "@type": "AdministrativeArea",
            "name": "Austin, TX"
          },
          "sameAs": [
            "https://www.facebook.com/rapidrooter",
            "https://www.instagram.com/rapidrooter"
          ],
          "aggregateRating": {
            "@type": "AggregateRating",
            "ratingValue": 4.8,
            "reviewCount": 215
          }
        },
        {
          "@context": "https://schema.org",
          "@type": "Service",
          "@id": "https://www.example.com/services/drain-cleaning#service",
          "name": "Emergency drain cleaning",
          "description": "24/7 hydro-jetting and clog removal for residential drains in Austin.",
          "serviceType": "Plumbing",
          "provider": {
            "@id": "https://www.example.com/services/drain-cleaning#business"
          },
          "areaServed": {
            "@type": "AdministrativeArea",
            "name": "Austin, TX"
          },
          "offers": {
            "@type": "Offer",
            "price": "189.00",
            "priceCurrency": "USD",
            "availability": "https://schema.org/InStock",
            "url": "https://www.example.com/services/drain-cleaning#booking"
          }
        },
        {
          "@context": "https://schema.org",
          "@type": "FAQPage",
          "mainEntity": [
            {
              "@type": "Question",
              "name": "Do you offer same-day service?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Yes. We offer same-day appointments in Austin and Round Rock. Call before 3pm for same-day arrival windows."
              }
            },
            {
              "@type": "Question",
              "name": "Is there an emergency fee?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "After-hours visits include a $79 emergency dispatch fee, waived if we complete the repair."
              }
            },
            {
              "@type": "Question",
              "name": "What if the clog comes back?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "We warranty drain clearings for 14 days. If the same line clogs again in that window, we return at no labor charge."
              }
            }
          ]
        },
        {
          "@context": "https://schema.org",
          "@type": "Review",
          "@id": "https://www.example.com/reviews/123#review",
          "name": "Kitchen drain cleared fast",
          "reviewBody": "RapidRooter cleared our kitchen line in under an hour and left everything clean.",
          "datePublished": "2026-02-10",
          "reviewRating": {
            "@type": "Rating",
            "ratingValue": 5,
            "bestRating": 5
          },
          "author": {
            "@type": "Person",
            "name": "Jordan B."
          },
          "itemReviewed": {
            "@id": "https://www.example.com/services/drain-cleaning#business"
          }
        }
      ]

      Implementation steps

      1. Start from your live product detail page content; ensure titles, prices, and availability match the page.
      2. Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
      3. Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
      4. Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
      5. Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
      6. Validate in the Rich Results Test and revalidate after price/availability/policy changes.

      Common errors and fixes

      FAQs

      Can I reuse this for multiple service pages?

      Yes. Use unique URLs, titles, and FAQs per service. Keep `provider` pointing to the correct LocalBusiness for that city/service.

      References