Schema stack

    Local Service Schema Stack

    LocalBusiness + Service + FAQPage + Review for service-area businesses. Clarify NAP, service offering, policies, and proof.

    Included schema
    Local Business
    Service
    Frequently Asked Questions
    Review
    Fit

    When to use this stack

    • Local service pages (plumbers, HVAC, electricians) serving a metro or region
    • Lead-gen pages that need NAP, service description, and social proof
    • Pages where FAQs handle pricing, arrival windows, and emergency support
    Composition

    What is included

    • Anchor NAP, coverage area, and contact points for the business.

    • Describe the specific service offering, provider, and area served.

    • Address blockers like pricing, arrival windows, guarantees, and coverage.

    • Provide social proof tied to the business.

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • address.addressCountry
    • address.addressLocality
    • address.addressRegion
    • address.postalCode
    • address.streetAddress
    • areaServed.name
    • author.name
    • itemReviewed.@id
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • offers.price
    • offers.priceCurrency
    • provider.@id
    • reviewBody
    • reviewRating.ratingValue
    • telephone
    • url

    Recommended properties

    • aggregateRating.ratingValue
    • aggregateRating.reviewCount
    • datePublished
    • description
    • geo.latitude
    • geo.longitude
    • image
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • name
    • offers.availability
    • offers.url
    • priceRange
    • reviewRating.bestRating
    • serviceType
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    [
      {
        "@context": "https://schema.org",
        "@type": "LocalBusiness",
        "@id": "https://www.example.com/services/drain-cleaning#business",
        "name": "RapidRooter Plumbing",
        "url": "https://www.example.com/services/drain-cleaning",
        "image": [
          "https://www.example.com/images/rapidrooter-van.webp"
        ],
        "telephone": "+1-512-555-1212",
        "priceRange": "$$",
        "address": {
          "@type": "PostalAddress",
          "streetAddress": "123 Main St",
          "addressLocality": "Austin",
          "addressRegion": "TX",
          "postalCode": "78701",
          "addressCountry": "US"
        },
        "geo": {
          "@type": "GeoCoordinates",
          "latitude": 30.2672,
          "longitude": -97.7431
        },
        "areaServed": {
          "@type": "AdministrativeArea",
          "name": "Austin, TX"
        },
        "sameAs": [
          "https://www.facebook.com/rapidrooter",
          "https://www.instagram.com/rapidrooter"
        ],
        "aggregateRating": {
          "@type": "AggregateRating",
          "ratingValue": 4.8,
          "reviewCount": 215
        }
      },
      {
        "@context": "https://schema.org",
        "@type": "Service",
        "@id": "https://www.example.com/services/drain-cleaning#service",
        "name": "Emergency drain cleaning",
        "description": "24/7 hydro-jetting and clog removal for residential drains in Austin.",
        "serviceType": "Plumbing",
        "provider": {
          "@id": "https://www.example.com/services/drain-cleaning#business"
        },
        "areaServed": {
          "@type": "AdministrativeArea",
          "name": "Austin, TX"
        },
        "offers": {
          "@type": "Offer",
          "price": "189.00",
          "priceCurrency": "USD",
          "availability": "https://schema.org/InStock",
          "url": "https://www.example.com/services/drain-cleaning#booking"
        }
      },
      {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
          {
            "@type": "Question",
            "name": "Do you offer same-day service?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Yes. We offer same-day appointments in Austin and Round Rock. Call before 3pm for same-day arrival windows."
            }
          },
          {
            "@type": "Question",
            "name": "Is there an emergency fee?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "After-hours visits include a $79 emergency dispatch fee, waived if we complete the repair."
            }
          },
          {
            "@type": "Question",
            "name": "What if the clog comes back?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "We warranty drain clearings for 14 days. If the same line clogs again in that window, we return at no labor charge."
            }
          }
        ]
      },
      {
        "@context": "https://schema.org",
        "@type": "Review",
        "@id": "https://www.example.com/reviews/123#review",
        "name": "Kitchen drain cleared fast",
        "reviewBody": "RapidRooter cleared our kitchen line in under an hour and left everything clean.",
        "datePublished": "2026-02-10",
        "reviewRating": {
          "@type": "Rating",
          "ratingValue": 5,
          "bestRating": 5
        },
        "author": {
          "@type": "Person",
          "name": "Jordan B."
        },
        "itemReviewed": {
          "@id": "https://www.example.com/services/drain-cleaning#business"
        }
      }
    ]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Can I reuse this for multiple service pages?

    Yes. Use unique URLs, titles, and FAQs per service. Keep `provider` pointing to the correct LocalBusiness for that city/service.

    Primary sources

    References