Schema stack

    Home Cleaning Stack

    Home cleaning/maid service pages with LocalBusiness + Service context, FAQs, and breadcrumb navigation.

    Included schema
    Local Business
    Service
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Home cleaning service landing pages
    • Local maid service pages with pricing and booking CTAs
    • Pages where FAQs clarify supplies, scheduling, and policies
    Composition

    What is included

    • Anchors the cleaning business identity, NAP, and URL.

    • Describes the cleaning service offering and coverage area.

    • Answers questions about supplies, cancellations, and add-ons.

    • Provides navigation context to the cleaning service page.

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • address.addressCountry
    • address.addressLocality
    • address.addressRegion
    • address.postalCode
    • address.streetAddress
    • areaServed.name
    • itemListElement[].name
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • offers.price
    • offers.priceCurrency
    • provider.@id
    • serviceType
    • telephone
    • url

    Recommended properties

    • description
    • geo.latitude
    • geo.longitude
    • image
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • offers.availability
    • offers.url
    • priceRange
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    [
      {
        "@context": "https://schema.org",
        "@type": "LocalBusiness",
        "@id": "https://www.example.com/cleaning#business",
        "name": "Bright Home Cleaning",
        "url": "https://www.example.com/cleaning",
        "telephone": "+1-512-555-0196",
        "image": "https://www.example.com/images/home-cleaning.webp",
        "address": {
          "@type": "PostalAddress",
          "streetAddress": "900 Riverside Dr",
          "addressLocality": "Austin",
          "addressRegion": "TX",
          "postalCode": "78704",
          "addressCountry": "US"
        },
        "priceRange": "$$"
      },
      {
        "@context": "https://schema.org",
        "@type": "Service",
        "@id": "https://www.example.com/cleaning#service",
        "name": "Recurring Home Cleaning",
        "serviceType": "HomeCleaning",
        "description": "Weekly or bi-weekly cleaning with customizable room checklists.",
        "provider": { "@id": "https://www.example.com/cleaning#business" },
        "areaServed": { "@type": "AdministrativeArea", "name": "Austin metro" },
        "offers": {
          "@type": "Offer",
          "price": "140.00",
          "priceCurrency": "USD",
          "availability": "https://schema.org/InStock",
          "url": "https://www.example.com/cleaning#quote"
        }
      },
      {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
          {
            "@type": "Question",
            "name": "Do you bring your own supplies?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Yes. We bring eco-friendly supplies and equipment. You can request specific products."
            }
          },
          {
            "@type": "Question",
            "name": "Is there a cancellation fee?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Cancellations within 24 hours may incur a fee. See the policy on the booking page."
            }
          },
          {
            "@type": "Question",
            "name": "Can I add deep-cleaning services?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Yes. Add-ons can be selected during booking or requested by phone."
            }
          }
        ]
      },
      {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
          { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
          { "@type": "ListItem", "position": 2, "name": "Services", "item": "https://www.example.com/services" },
          { "@type": "ListItem", "position": 3, "name": "Home Cleaning", "item": "https://www.example.com/cleaning" }
        ]
      }
    ]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Can I list multiple service tiers?

    Yes. Use one Service per tier (standard, deep clean, move-out) with distinct @id values.

    What if pricing is estimate-only?

    Keep offers.url aligned to the estimate form and omit price if no range is displayed.

    Primary sources

    References