Home Cleaning Stack
Home cleaning/maid service pages with LocalBusiness + Service context, FAQs, and breadcrumb navigation.
When to use this stack
- Home cleaning service landing pages
- Local maid service pages with pricing and booking CTAs
- Pages where FAQs clarify supplies, scheduling, and policies
What is included
Anchors the cleaning business identity, NAP, and URL.
Describes the cleaning service offering and coverage area.
Answers questions about supplies, cancellations, and add-ons.
Provides navigation context to the cleaning service page.
Properties across the bundle
Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.
Required properties
- address.addressCountry
- address.addressLocality
- address.addressRegion
- address.postalCode
- address.streetAddress
- areaServed.name
- itemListElement[].name
- mainEntity[].@type=Question
- mainEntity[].acceptedAnswer.text
- name
- offers.price
- offers.priceCurrency
- provider.@id
- serviceType
- telephone
- url
Recommended properties
- description
- geo.latitude
- geo.longitude
- image
- itemListElement[].item
- mainEntity[].acceptedAnswer.text
- mainEntity[].author.name
- mainEntity[].name
- offers.availability
- offers.url
- priceRange
Combined JSON-LD
Paste this as one script tag, then replace every example value with data from the live page.
[
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"@id": "https://www.example.com/cleaning#business",
"name": "Bright Home Cleaning",
"url": "https://www.example.com/cleaning",
"telephone": "+1-512-555-0196",
"image": "https://www.example.com/images/home-cleaning.webp",
"address": {
"@type": "PostalAddress",
"streetAddress": "900 Riverside Dr",
"addressLocality": "Austin",
"addressRegion": "TX",
"postalCode": "78704",
"addressCountry": "US"
},
"priceRange": "$$"
},
{
"@context": "https://schema.org",
"@type": "Service",
"@id": "https://www.example.com/cleaning#service",
"name": "Recurring Home Cleaning",
"serviceType": "HomeCleaning",
"description": "Weekly or bi-weekly cleaning with customizable room checklists.",
"provider": { "@id": "https://www.example.com/cleaning#business" },
"areaServed": { "@type": "AdministrativeArea", "name": "Austin metro" },
"offers": {
"@type": "Offer",
"price": "140.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"url": "https://www.example.com/cleaning#quote"
}
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Do you bring your own supplies?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. We bring eco-friendly supplies and equipment. You can request specific products."
}
},
{
"@type": "Question",
"name": "Is there a cancellation fee?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Cancellations within 24 hours may incur a fee. See the policy on the booking page."
}
},
{
"@type": "Question",
"name": "Can I add deep-cleaning services?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Add-ons can be selected during booking or requested by phone."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
{ "@type": "ListItem", "position": 2, "name": "Services", "item": "https://www.example.com/services" },
{ "@type": "ListItem", "position": 3, "name": "Home Cleaning", "item": "https://www.example.com/cleaning" }
]
}
]Implement and verify
- 01
Start with the live page
Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.
- 02
Add one JSON-LD script
Use the combined example as a template in the document head or before the closing body tag.
- 03
Complete regional details
Fill shipping destinations and timing for every region the page actually serves.
- 04
Link the return policy
Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.
- 05
Match visible answers
Add only FAQs that users can read on the same page, with identical answers.
- 06
Validate after changes
Run Rich Results Test after implementation and whenever price, availability, or policy data changes.
Common errors and fixes
- Missing currency or availability
Use ISO currency codes and complete schema.org availability URLs in Offer data.
- Incomplete shipping details
Include shippingDestination.addressCountry and deliveryTime.transitTime with units.
- Return policy is not connected
Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.
- FAQ answers differ from the page
Keep structured FAQ answers identical to visible answers.
Stack FAQs
Can I list multiple service tiers?
Yes. Use one Service per tier (standard, deep clean, move-out) with distinct @id values.
What if pricing is estimate-only?
Keep offers.url aligned to the estimate form and omit price if no range is displayed.