Cookies & analytics

    We use cookies for analytics and to serve ads. Accept to enable Google Analytics and AdSense. You can decline to stay opt-out.

    SwiftSchema Logo

    SwiftSchema

    Intuitive Schema Generation at Your Fingertips

    AboutLearnContact
      Stack

      Senior Care Services Stack

      Senior/assisted living pages with AssistedLivingResidence or MedicalOrganization, Service, FAQs, and breadcrumbs.

      Open generatorValidate in Rich Results Test

      When to use this stack

      • Assisted living or senior care facility pages
      • Senior care services with pricing and tours
      • Pages where FAQs clarify eligibility, care levels, and visit policies

      What's included

      • Assisted Living Residence
        Open generator

        Anchors the senior care facility identity, address, and contact details.

      • Describes the care services provided and coverage.

      • Frequently Asked Questions
        Open generator

        Answers questions about care levels, tours, and admissions.

      • Breadcrumb
        Open generator

        Provides navigation context to the senior care page.

      Required properties (stack union)

      Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

      address.addressLocality
      address.addressRegion
      address.streetAddress
      areaServed.name
      itemListElement[].name
      mainEntity[].@type=Question
      mainEntity[].acceptedAnswer.text
      name
      offers.price
      offers.priceCurrency
      provider.@id
      serviceType
      telephone
      url

      Recommended properties (stack union)

      description
      geo.latitude
      geo.longitude
      image
      itemListElement[].item
      mainEntity[].acceptedAnswer.text
      mainEntity[].author.name
      mainEntity[].name
      medicalSpecialty
      offers.availability
      offers.url
      priceRange

      Combined JSON-LD

      Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

      Validate
      [
        {
          "@context": "https://schema.org",
          "@type": "AssistedLivingResidence",
          "@id": "https://www.example.com/senior-care/oak-grove#residence",
          "name": "Oak Grove Senior Living",
          "url": "https://www.example.com/senior-care/oak-grove",
          "telephone": "+1-720-555-0180",
          "image": "https://www.example.com/images/oak-grove.webp",
          "address": {
            "@type": "PostalAddress",
            "streetAddress": "300 Oak Grove Ln",
            "addressLocality": "Denver",
            "addressRegion": "CO",
            "postalCode": "80206",
            "addressCountry": "US"
          },
          "priceRange": "$$$",
          "medicalSpecialty": "Geriatrics"
        },
        {
          "@context": "https://schema.org",
          "@type": "Service",
          "@id": "https://www.example.com/senior-care/oak-grove#service",
          "name": "Assisted Living Care",
          "serviceType": "AssistedLiving",
          "description": "Daily living support, medication management, and wellness programs.",
          "provider": { "@id": "https://www.example.com/senior-care/oak-grove#residence" },
          "areaServed": { "@type": "AdministrativeArea", "name": "Denver metro" },
          "offers": {
            "@type": "Offer",
            "price": "4200.00",
            "priceCurrency": "USD",
            "availability": "https://schema.org/InStock",
            "url": "https://www.example.com/senior-care/oak-grove#tour"
          }
        },
        {
          "@context": "https://schema.org",
          "@type": "FAQPage",
          "mainEntity": [
            {
              "@type": "Question",
              "name": "What levels of care are available?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Assisted living, memory care, and respite stays are available based on assessment."
              }
            },
            {
              "@type": "Question",
              "name": "Can families tour the facility?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Yes. Tours are available by appointment and can be scheduled online."
              }
            },
            {
              "@type": "Question",
              "name": "Are pets allowed?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Small pets are allowed in assisted living with approval. Ask about our pet policy."
              }
            }
          ]
        },
        {
          "@context": "https://schema.org",
          "@type": "BreadcrumbList",
          "itemListElement": [
            { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
            { "@type": "ListItem", "position": 2, "name": "Senior Care", "item": "https://www.example.com/senior-care" },
            { "@type": "ListItem", "position": 3, "name": "Oak Grove", "item": "https://www.example.com/senior-care/oak-grove" }
          ]
        }
      ]

      Implementation steps

      1. Start from your live product detail page content; ensure titles, prices, and availability match the page.
      2. Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
      3. Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
      4. Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
      5. Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
      6. Validate in the Rich Results Test and revalidate after price/availability/policy changes.

      Common errors and fixes

      FAQs

      Can I list multiple facilities?

      Yes. Use one AssistedLivingResidence per facility with distinct @id values.

      What if pricing varies by care level?

      Use separate Offer entries per care level or list ranges aligned to visible pricing.

      References