Senior Care Services Stack
Senior/assisted living pages with LocalBusiness facility details, Service, FAQs, and breadcrumbs.
When to use this stack
- Assisted living or senior care facility pages
- Senior care services with pricing and tours
- Pages where FAQs clarify eligibility, care levels, and visit policies
What is included
Anchors the senior care facility identity, address, and contact details. Schema.org has no assisted-living type, so LocalBusiness is the accurate choice.
Describes the care services provided and coverage.
Answers questions about care levels, tours, and admissions.
Provides navigation context to the senior care page.
Properties across the bundle
Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.
Required properties
- address.addressLocality
- address.addressRegion
- address.streetAddress
- areaServed.name
- itemListElement[].name
- mainEntity[].@type=Question
- mainEntity[].acceptedAnswer.text
- name
- offers.price
- offers.priceCurrency
- provider.@id
- serviceType
- telephone
- url
Recommended properties
- description
- geo.latitude
- geo.longitude
- image
- itemListElement[].item
- mainEntity[].acceptedAnswer.text
- mainEntity[].author.name
- mainEntity[].name
- offers.availability
- offers.url
- priceRange
Combined JSON-LD
Paste this as one script tag, then replace every example value with data from the live page.
[
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"@id": "https://www.example.com/senior-care/oak-grove#business",
"name": "Oak Grove Senior Living",
"url": "https://www.example.com/senior-care/oak-grove",
"telephone": "+1-720-555-0180",
"image": "https://www.example.com/images/oak-grove.webp",
"address": {
"@type": "PostalAddress",
"streetAddress": "300 Oak Grove Ln",
"addressLocality": "Denver",
"addressRegion": "CO",
"postalCode": "80206",
"addressCountry": "US"
},
"priceRange": "$$$"
},
{
"@context": "https://schema.org",
"@type": "Service",
"@id": "https://www.example.com/senior-care/oak-grove#service",
"name": "Assisted Living Care",
"serviceType": "Assisted living",
"description": "Daily living support, medication management, and wellness programs.",
"provider": { "@id": "https://www.example.com/senior-care/oak-grove#business" },
"areaServed": { "@type": "AdministrativeArea", "name": "Denver metro" },
"offers": {
"@type": "Offer",
"price": "4200.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"url": "https://www.example.com/senior-care/oak-grove#tour"
}
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What levels of care are available?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Assisted living, memory care, and respite stays are available based on assessment."
}
},
{
"@type": "Question",
"name": "Can families tour the facility?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Tours are available by appointment and can be scheduled online."
}
},
{
"@type": "Question",
"name": "Are pets allowed?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Small pets are allowed in assisted living with approval. Ask about our pet policy."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
{ "@type": "ListItem", "position": 2, "name": "Senior Care", "item": "https://www.example.com/senior-care" },
{ "@type": "ListItem", "position": 3, "name": "Oak Grove", "item": "https://www.example.com/senior-care/oak-grove" }
]
}
]Implement and verify
- 01
Start with the live page
Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.
- 02
Add one JSON-LD script
Use the combined example as a template in the document head or before the closing body tag.
- 03
Complete regional details
Fill shipping destinations and timing for every region the page actually serves.
- 04
Link the return policy
Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.
- 05
Match visible answers
Add only FAQs that users can read on the same page, with identical answers.
- 06
Validate after changes
Run Rich Results Test after implementation and whenever price, availability, or policy data changes.
Common errors and fixes
- Missing currency or availability
Use ISO currency codes and complete schema.org availability URLs in Offer data.
- Incomplete shipping details
Include shippingDestination.addressCountry and deliveryTime.transitTime with units.
- Return policy is not connected
Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.
- FAQ answers differ from the page
Keep structured FAQ answers identical to visible answers.
Stack FAQs
Can I list multiple facilities?
Yes. Use one LocalBusiness per facility with distinct @id values.
What if pricing varies by care level?
Use separate Offer entries per care level or list ranges aligned to visible pricing.
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