Schema stack

    Senior Care Services Stack

    Senior/assisted living pages with AssistedLivingResidence or MedicalOrganization, Service, FAQs, and breadcrumbs.

    Included schema
    Assisted Living Residence
    Service
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Assisted living or senior care facility pages
    • Senior care services with pricing and tours
    • Pages where FAQs clarify eligibility, care levels, and visit policies
    Composition

    What is included

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • address.addressLocality
    • address.addressRegion
    • address.streetAddress
    • areaServed.name
    • itemListElement[].name
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • offers.price
    • offers.priceCurrency
    • provider.@id
    • serviceType
    • telephone
    • url

    Recommended properties

    • description
    • geo.latitude
    • geo.longitude
    • image
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • medicalSpecialty
    • offers.availability
    • offers.url
    • priceRange
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    [
      {
        "@context": "https://schema.org",
        "@type": "AssistedLivingResidence",
        "@id": "https://www.example.com/senior-care/oak-grove#residence",
        "name": "Oak Grove Senior Living",
        "url": "https://www.example.com/senior-care/oak-grove",
        "telephone": "+1-720-555-0180",
        "image": "https://www.example.com/images/oak-grove.webp",
        "address": {
          "@type": "PostalAddress",
          "streetAddress": "300 Oak Grove Ln",
          "addressLocality": "Denver",
          "addressRegion": "CO",
          "postalCode": "80206",
          "addressCountry": "US"
        },
        "priceRange": "$$$",
        "medicalSpecialty": "Geriatrics"
      },
      {
        "@context": "https://schema.org",
        "@type": "Service",
        "@id": "https://www.example.com/senior-care/oak-grove#service",
        "name": "Assisted Living Care",
        "serviceType": "AssistedLiving",
        "description": "Daily living support, medication management, and wellness programs.",
        "provider": { "@id": "https://www.example.com/senior-care/oak-grove#residence" },
        "areaServed": { "@type": "AdministrativeArea", "name": "Denver metro" },
        "offers": {
          "@type": "Offer",
          "price": "4200.00",
          "priceCurrency": "USD",
          "availability": "https://schema.org/InStock",
          "url": "https://www.example.com/senior-care/oak-grove#tour"
        }
      },
      {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
          {
            "@type": "Question",
            "name": "What levels of care are available?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Assisted living, memory care, and respite stays are available based on assessment."
            }
          },
          {
            "@type": "Question",
            "name": "Can families tour the facility?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Yes. Tours are available by appointment and can be scheduled online."
            }
          },
          {
            "@type": "Question",
            "name": "Are pets allowed?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Small pets are allowed in assisted living with approval. Ask about our pet policy."
            }
          }
        ]
      },
      {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
          { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
          { "@type": "ListItem", "position": 2, "name": "Senior Care", "item": "https://www.example.com/senior-care" },
          { "@type": "ListItem", "position": 3, "name": "Oak Grove", "item": "https://www.example.com/senior-care/oak-grove" }
        ]
      }
    ]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Can I list multiple facilities?

    Yes. Use one AssistedLivingResidence per facility with distinct @id values.

    What if pricing varies by care level?

    Use separate Offer entries per care level or list ranges aligned to visible pricing.

    Primary sources

    References