Stack

Dance Studio Stack

Dance studio/class pages with LocalBusiness + Service context, FAQs, and breadcrumb navigation.

Open generator Validate in Rich Results Test

When to use this stack

Dance studio landing pages with class schedules
Local dance instruction pages with pricing and enrollment
Pages where FAQs clarify levels, attire, and policies

What's included

Local Business
Open generator
Anchors the studio identity, NAP, and URL.
Service
Open generator
Describes dance classes and instruction offerings.
Frequently Asked Questions
Open generator
Answers questions about levels, attire, and schedules.
Breadcrumb
Open generator
Provides navigation context to the studio page.

Required properties (stack union)

Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

address.addressCountry

address.addressLocality

address.addressRegion

address.postalCode

address.streetAddress

areaServed.name

itemListElement[].name

mainEntity[].@type=Question

mainEntity[].acceptedAnswer.text

name

offers.price

offers.priceCurrency

provider.@id

serviceType

telephone

url

Recommended properties (stack union)

audience

description

geo.latitude

geo.longitude

image

itemListElement[].item

mainEntity[].acceptedAnswer.text

mainEntity[].author.name

mainEntity[].name

offers.availability

offers.url

priceRange

Combined JSON-LD

Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

Validate

[
  {
    "@context": "https://schema.org",
    "@type": "LocalBusiness",
    "@id": "https://www.example.com/dance#studio",
    "name": "Harbor Dance Studio",
    "url": "https://www.example.com/dance",
    "telephone": "+1-503-555-0168",
    "image": "https://www.example.com/images/dance-studio.webp",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "120 Pearl St",
      "addressLocality": "Portland",
      "addressRegion": "OR",
      "postalCode": "97204",
      "addressCountry": "US"
    },
    "priceRange": "$$"
  },
  {
    "@context": "https://schema.org",
    "@type": "Service",
    "@id": "https://www.example.com/dance#service",
    "name": "Beginner Ballet Classes",
    "serviceType": "DanceInstruction",
    "description": "Weekly beginner ballet classes for ages 7+ with experienced instructors.",
    "provider": { "@id": "https://www.example.com/dance#studio" },
    "areaServed": { "@type": "AdministrativeArea", "name": "Portland" },
    "offers": {
      "@type": "Offer",
      "price": "25.00",
      "priceCurrency": "USD",
      "availability": "https://schema.org/InStock",
      "url": "https://www.example.com/dance#enroll"
    },
    "audience": {
      "@type": "Audience",
      "audienceType": "Beginners"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Do I need prior experience?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "No experience needed. Beginner classes are designed for first-time dancers."
        }
      },
      {
        "@type": "Question",
        "name": "What should I wear?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Comfortable attire and ballet shoes are recommended. We sell starter kits."
        }
      },
      {
        "@type": "Question",
        "name": "Can I make up a missed class?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes. Missed classes can be made up within 30 days."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Classes", "item": "https://www.example.com/classes" },
      { "@type": "ListItem", "position": 3, "name": "Dance Studio", "item": "https://www.example.com/dance" }
    ]
  }
]

Implementation steps

Start from your live product detail page content; ensure titles, prices, and availability match the page.
Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
Validate in the Rich Results Test and revalidate after price/availability/policy changes.

Common errors and fixes

Missing currency or availability: ensure `offers.priceCurrency` and `offers.availability` use ISO currency codes and schema URLs.
ShippingDetails missing destination or transit time: include `shippingDestination.addressCountry` and `deliveryTime.transitTime` with units.
MerchantReturnPolicy not linked: reference it from the Offer via `hasMerchantReturnPolicy` and provide a stable policy URL.
FAQ answers don't match the page: keep FAQ content identical to visible answers to avoid review or manual actions.

FAQs

Can I list multiple dance styles?

Yes. Use one Service per style (ballet, hip-hop, jazz) with distinct @id values.

What if pricing varies by class length?

Use separate Offer entries per duration or list the range shown on the page.

SwiftSchema

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