Dance Studio Stack
Dance studio/class pages with LocalBusiness + Service context, FAQs, and breadcrumb navigation.
When to use this stack
- Dance studio landing pages with class schedules
- Local dance instruction pages with pricing and enrollment
- Pages where FAQs clarify levels, attire, and policies
What is included
Anchors the studio identity, NAP, and URL.
Describes dance classes and instruction offerings.
Answers questions about levels, attire, and schedules.
Provides navigation context to the studio page.
Properties across the bundle
Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.
Required properties
- address.addressCountry
- address.addressLocality
- address.addressRegion
- address.postalCode
- address.streetAddress
- areaServed.name
- itemListElement[].name
- mainEntity[].@type=Question
- mainEntity[].acceptedAnswer.text
- name
- offers.price
- offers.priceCurrency
- provider.@id
- serviceType
- telephone
- url
Recommended properties
- audience
- description
- geo.latitude
- geo.longitude
- image
- itemListElement[].item
- mainEntity[].acceptedAnswer.text
- mainEntity[].author.name
- mainEntity[].name
- offers.availability
- offers.url
- priceRange
Combined JSON-LD
Paste this as one script tag, then replace every example value with data from the live page.
[
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"@id": "https://www.example.com/dance#studio",
"name": "Harbor Dance Studio",
"url": "https://www.example.com/dance",
"telephone": "+1-503-555-0168",
"image": "https://www.example.com/images/dance-studio.webp",
"address": {
"@type": "PostalAddress",
"streetAddress": "120 Pearl St",
"addressLocality": "Portland",
"addressRegion": "OR",
"postalCode": "97204",
"addressCountry": "US"
},
"priceRange": "$$"
},
{
"@context": "https://schema.org",
"@type": "Service",
"@id": "https://www.example.com/dance#service",
"name": "Beginner Ballet Classes",
"serviceType": "DanceInstruction",
"description": "Weekly beginner ballet classes for ages 7+ with experienced instructors.",
"provider": { "@id": "https://www.example.com/dance#studio" },
"areaServed": { "@type": "AdministrativeArea", "name": "Portland" },
"offers": {
"@type": "Offer",
"price": "25.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"url": "https://www.example.com/dance#enroll"
},
"audience": {
"@type": "Audience",
"audienceType": "Beginners"
}
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Do I need prior experience?",
"acceptedAnswer": {
"@type": "Answer",
"text": "No experience needed. Beginner classes are designed for first-time dancers."
}
},
{
"@type": "Question",
"name": "What should I wear?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Comfortable attire and ballet shoes are recommended. We sell starter kits."
}
},
{
"@type": "Question",
"name": "Can I make up a missed class?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Missed classes can be made up within 30 days."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
{ "@type": "ListItem", "position": 2, "name": "Classes", "item": "https://www.example.com/classes" },
{ "@type": "ListItem", "position": 3, "name": "Dance Studio", "item": "https://www.example.com/dance" }
]
}
]Implement and verify
- 01
Start with the live page
Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.
- 02
Add one JSON-LD script
Use the combined example as a template in the document head or before the closing body tag.
- 03
Complete regional details
Fill shipping destinations and timing for every region the page actually serves.
- 04
Link the return policy
Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.
- 05
Match visible answers
Add only FAQs that users can read on the same page, with identical answers.
- 06
Validate after changes
Run Rich Results Test after implementation and whenever price, availability, or policy data changes.
Common errors and fixes
- Missing currency or availability
Use ISO currency codes and complete schema.org availability URLs in Offer data.
- Incomplete shipping details
Include shippingDestination.addressCountry and deliveryTime.transitTime with units.
- Return policy is not connected
Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.
- FAQ answers differ from the page
Keep structured FAQ answers identical to visible answers.
Stack FAQs
Can I list multiple dance styles?
Yes. Use one Service per style (ballet, hip-hop, jazz) with distinct @id values.
What if pricing varies by class length?
Use separate Offer entries per duration or list the range shown on the page.