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    SwiftSchema

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      Stack

      Photography Booking Stack

      Photography booking pages with LocalBusiness + Service + FAQs and breadcrumb navigation.

      Open generatorValidate in Rich Results Test

      When to use this stack

      • Photography service pages with packages and booking CTA
      • Studios or freelancers listing service tiers and locations
      • Pages needing clarity on inclusions, delivery, and scheduling

      What's included

      • Local Business
        Open generator

        Anchors NAP, URL, and brand identity for the photographer or studio.

      • Describes the photography service/package and provider.

      • Frequently Asked Questions
        Open generator

        Answers questions about scheduling, delivery, and rights.

      • Breadcrumb
        Open generator

        Provides navigation context to the booking page.

      Required properties (stack union)

      Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

      address.addressCountry
      address.addressLocality
      address.addressRegion
      address.postalCode
      address.streetAddress
      itemListElement[].name
      mainEntity[].@type=Question
      mainEntity[].acceptedAnswer.text
      name
      offers.price
      offers.priceCurrency
      provider.@id
      serviceType
      telephone
      url

      Recommended properties (stack union)

      areaServed.name
      description
      geo.latitude
      geo.longitude
      image
      itemListElement[].item
      mainEntity[].acceptedAnswer.text
      mainEntity[].author.name
      mainEntity[].name
      offers.availability
      offers.url
      priceRange

      Combined JSON-LD

      Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

      Validate
      [
        {
          "@context": "https://schema.org",
          "@type": "LocalBusiness",
          "@id": "https://www.example.com/photography#business",
          "name": "Sunrise Photography",
          "url": "https://www.example.com/photography",
          "telephone": "+1-917-555-0199",
          "image": "https://www.example.com/images/studio.webp",
          "address": {
            "@type": "PostalAddress",
            "streetAddress": "45 Broadway",
            "addressLocality": "New York",
            "addressRegion": "NY",
            "postalCode": "10006",
            "addressCountry": "US"
          },
          "priceRange": "$$"
        },
        {
          "@context": "https://schema.org",
          "@type": "Service",
          "@id": "https://www.example.com/photography#service",
          "name": "Portrait Session",
          "serviceType": "Photography",
          "description": "60-minute portrait session with 20 edited photos delivered within 5 business days.",
          "provider": { "@id": "https://www.example.com/photography#business" },
          "offers": {
            "@type": "Offer",
            "price": "350.00",
            "priceCurrency": "USD",
            "availability": "https://schema.org/InStock",
            "url": "https://www.example.com/photography#book"
          }
        },
        {
          "@context": "https://schema.org",
          "@type": "FAQPage",
          "mainEntity": [
            {
              "@type": "Question",
              "name": "How do I book?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Use the booking link to choose your date/time. A 25% deposit confirms your slot."
              }
            },
            {
              "@type": "Question",
              "name": "What is included?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "20 edited photos in high resolution. Additional edits available for a fee."
              }
            },
            {
              "@type": "Question",
              "name": "When do I get the photos?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Within 5 business days via an online gallery with download access."
              }
            }
          ]
        },
        {
          "@context": "https://schema.org",
          "@type": "BreadcrumbList",
          "itemListElement": [
            { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
            { "@type": "ListItem", "position": 2, "name": "Services", "item": "https://www.example.com/services" },
            { "@type": "ListItem", "position": 3, "name": "Photography", "item": "https://www.example.com/photography" }
          ]
        }
      ]

      Implementation steps

      1. Start from your live product detail page content; ensure titles, prices, and availability match the page.
      2. Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
      3. Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
      4. Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
      5. Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
      6. Validate in the Rich Results Test and revalidate after price/availability/policy changes.

      Common errors and fixes

      FAQs

      Can I list multiple packages?

      Yes. Add one Service per package, each with its own @id and Offer aligned to the visible CTA.

      What if pricing is custom?

      If no price is shown, omit price fields and keep offers.url/availability aligned to the booking flow.

      References