SwiftSchemaGenerate
    Schema stack

    Photography Booking Stack

    Photography booking pages with LocalBusiness + Service + FAQs and breadcrumb navigation.

    Open generatorValidate in Rich Results Test
    Included schema
    Local Business
    Service
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Photography service pages with packages and booking CTA
    • Studios or freelancers listing service tiers and locations
    • Pages needing clarity on inclusions, delivery, and scheduling
    Composition

    What is included

    • Local Business

      Anchors NAP, URL, and brand identity for the photographer or studio.

    • Service

      Describes the photography service/package and provider.

    • Frequently Asked Questions

      Answers questions about scheduling, delivery, and rights.

    • Breadcrumb

      Provides navigation context to the booking page.

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • address.addressCountry
    • address.addressLocality
    • address.addressRegion
    • address.postalCode
    • address.streetAddress
    • itemListElement[].name
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • offers.price
    • offers.priceCurrency
    • provider.@id
    • serviceType
    • telephone
    • url

    Recommended properties

    • areaServed.name
    • description
    • geo.latitude
    • geo.longitude
    • image
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • offers.availability
    • offers.url
    • priceRange
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    Validate
    [
  {
    "@context": "https://schema.org",
    "@type": "LocalBusiness",
    "@id": "https://www.example.com/photography#business",
    "name": "Sunrise Photography",
    "url": "https://www.example.com/photography",
    "telephone": "+1-917-555-0199",
    "image": "https://www.example.com/images/studio.webp",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "45 Broadway",
      "addressLocality": "New York",
      "addressRegion": "NY",
      "postalCode": "10006",
      "addressCountry": "US"
    },
    "priceRange": "$$"
  },
  {
    "@context": "https://schema.org",
    "@type": "Service",
    "@id": "https://www.example.com/photography#service",
    "name": "Portrait Session",
    "serviceType": "Photography",
    "description": "60-minute portrait session with 20 edited photos delivered within 5 business days.",
    "provider": { "@id": "https://www.example.com/photography#business" },
    "offers": {
      "@type": "Offer",
      "price": "350.00",
      "priceCurrency": "USD",
      "availability": "https://schema.org/InStock",
      "url": "https://www.example.com/photography#book"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "How do I book?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Use the booking link to choose your date/time. A 25% deposit confirms your slot."
        }
      },
      {
        "@type": "Question",
        "name": "What is included?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "20 edited photos in high resolution. Additional edits available for a fee."
        }
      },
      {
        "@type": "Question",
        "name": "When do I get the photos?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Within 5 business days via an online gallery with download access."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Services", "item": "https://www.example.com/services" },
      { "@type": "ListItem", "position": 3, "name": "Photography", "item": "https://www.example.com/photography" }
    ]
  }
]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Can I list multiple packages?

    Yes. Add one Service per package, each with its own @id and Offer aligned to the visible CTA.

    What if pricing is custom?

    If no price is shown, omit price fields and keep offers.url/availability aligned to the booking flow.

    Primary sources

    References