Schema stack

    Pet Care Service Stack

    Pet care/grooming/boarding service pages with LocalBusiness + Service context, FAQs, and breadcrumbs.

    Included schema
    Local Business
    Service
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Pet grooming or boarding service pages
    • Local pet care businesses with pricing and booking CTAs
    • Pages where FAQs clarify vaccinations, drop-off, and pickup
    Composition

    What is included

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • address.addressCountry
    • address.addressLocality
    • address.addressRegion
    • address.postalCode
    • address.streetAddress
    • areaServed.name
    • itemListElement[].name
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • offers.price
    • offers.priceCurrency
    • provider.@id
    • serviceType
    • telephone
    • url

    Recommended properties

    • audience
    • description
    • geo.latitude
    • geo.longitude
    • image
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • offers.availability
    • offers.url
    • priceRange
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    [
      {
        "@context": "https://schema.org",
        "@type": "LocalBusiness",
        "@id": "https://www.example.com/pet-care#business",
        "name": "Paws & Co. Pet Care",
        "url": "https://www.example.com/pet-care",
        "telephone": "+1-512-555-0189",
        "image": "https://www.example.com/images/pet-care.webp",
        "address": {
          "@type": "PostalAddress",
          "streetAddress": "1200 South Congress Ave",
          "addressLocality": "Austin",
          "addressRegion": "TX",
          "postalCode": "78704",
          "addressCountry": "US"
        },
        "priceRange": "$$"
      },
      {
        "@context": "https://schema.org",
        "@type": "Service",
        "@id": "https://www.example.com/pet-care#service",
        "name": "Full-Service Grooming",
        "serviceType": "PetGrooming",
        "description": "Bath, haircut, nail trim, and ear cleaning for dogs and cats.",
        "provider": { "@id": "https://www.example.com/pet-care#business" },
        "areaServed": { "@type": "AdministrativeArea", "name": "Austin" },
        "offers": {
          "@type": "Offer",
          "price": "75.00",
          "priceCurrency": "USD",
          "availability": "https://schema.org/InStock",
          "url": "https://www.example.com/pet-care#book"
        },
        "audience": {
          "@type": "Audience",
          "audienceType": "Pet Owners"
        }
      },
      {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
          {
            "@type": "Question",
            "name": "Do pets need vaccinations?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Yes. We require current rabies and distemper vaccinations for all pets."
            }
          },
          {
            "@type": "Question",
            "name": "How far in advance should I book?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "We recommend booking 1–2 weeks in advance for peak weekends."
            }
          },
          {
            "@type": "Question",
            "name": "Do you handle anxious pets?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Yes. Let us know during booking so we can schedule extra time and assign a calmer handler."
            }
          }
        ]
      },
      {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
          { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
          { "@type": "ListItem", "position": 2, "name": "Services", "item": "https://www.example.com/services" },
          { "@type": "ListItem", "position": 3, "name": "Pet Care", "item": "https://www.example.com/pet-care" }
        ]
      }
    ]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Can I list multiple services?

    Yes. Add one Service per offering (grooming, boarding, daycare) with unique @id values.

    What if prices vary by pet size?

    Use separate Offer entries per size tier or clearly align the price with the visible range.

    Primary sources

    References