Stack

Pet Care Service Stack

Pet care/grooming/boarding service pages with LocalBusiness + Service context, FAQs, and breadcrumbs.

Open generator Validate in Rich Results Test

When to use this stack

Pet grooming or boarding service pages
Local pet care businesses with pricing and booking CTAs
Pages where FAQs clarify vaccinations, drop-off, and pickup

What's included

Local Business
Open generator
Anchors the pet care business identity, NAP, and URL.
Service
Open generator
Describes the pet care service offering and provider.
Frequently Asked Questions
Open generator
Answers questions about requirements, scheduling, and policies.
Breadcrumb
Open generator
Provides navigation context to the pet care page.

Required properties (stack union)

Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

address.addressCountry

address.addressLocality

address.addressRegion

address.postalCode

address.streetAddress

areaServed.name

itemListElement[].name

mainEntity[].@type=Question

mainEntity[].acceptedAnswer.text

name

offers.price

offers.priceCurrency

provider.@id

serviceType

telephone

url

Recommended properties (stack union)

audience

description

geo.latitude

geo.longitude

image

itemListElement[].item

mainEntity[].acceptedAnswer.text

mainEntity[].author.name

mainEntity[].name

offers.availability

offers.url

priceRange

Combined JSON-LD

Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

Validate

[
  {
    "@context": "https://schema.org",
    "@type": "LocalBusiness",
    "@id": "https://www.example.com/pet-care#business",
    "name": "Paws & Co. Pet Care",
    "url": "https://www.example.com/pet-care",
    "telephone": "+1-512-555-0189",
    "image": "https://www.example.com/images/pet-care.webp",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "1200 South Congress Ave",
      "addressLocality": "Austin",
      "addressRegion": "TX",
      "postalCode": "78704",
      "addressCountry": "US"
    },
    "priceRange": "$$"
  },
  {
    "@context": "https://schema.org",
    "@type": "Service",
    "@id": "https://www.example.com/pet-care#service",
    "name": "Full-Service Grooming",
    "serviceType": "PetGrooming",
    "description": "Bath, haircut, nail trim, and ear cleaning for dogs and cats.",
    "provider": { "@id": "https://www.example.com/pet-care#business" },
    "areaServed": { "@type": "AdministrativeArea", "name": "Austin" },
    "offers": {
      "@type": "Offer",
      "price": "75.00",
      "priceCurrency": "USD",
      "availability": "https://schema.org/InStock",
      "url": "https://www.example.com/pet-care#book"
    },
    "audience": {
      "@type": "Audience",
      "audienceType": "Pet Owners"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Do pets need vaccinations?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes. We require current rabies and distemper vaccinations for all pets."
        }
      },
      {
        "@type": "Question",
        "name": "How far in advance should I book?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "We recommend booking 1–2 weeks in advance for peak weekends."
        }
      },
      {
        "@type": "Question",
        "name": "Do you handle anxious pets?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes. Let us know during booking so we can schedule extra time and assign a calmer handler."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Services", "item": "https://www.example.com/services" },
      { "@type": "ListItem", "position": 3, "name": "Pet Care", "item": "https://www.example.com/pet-care" }
    ]
  }
]

Implementation steps

Start from your live product detail page content; ensure titles, prices, and availability match the page.
Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
Validate in the Rich Results Test and revalidate after price/availability/policy changes.

Common errors and fixes

Missing currency or availability: ensure `offers.priceCurrency` and `offers.availability` use ISO currency codes and schema URLs.
ShippingDetails missing destination or transit time: include `shippingDestination.addressCountry` and `deliveryTime.transitTime` with units.
MerchantReturnPolicy not linked: reference it from the Offer via `hasMerchantReturnPolicy` and provide a stable policy URL.
FAQ answers don't match the page: keep FAQ content identical to visible answers to avoid review or manual actions.

FAQs

Can I list multiple services?

Yes. Add one Service per offering (grooming, boarding, daycare) with unique @id values.

What if prices vary by pet size?

Use separate Offer entries per size tier or clearly align the price with the visible range.

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