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Finance or insurance service pages with local presence, service details, reviews, FAQs, and breadcrumb context.
Anchors NAP, hours, and contact for the branch/office.
Describes the financial/insurance service offered, provider, and coverage area.
Adds social proof tied to the office/service.
Clarifies eligibility, coverage, claims, and pricing FAQs.
Provides navigation context within the site or city pages.
Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).
Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.
[
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"@id": "https://www.example.com/insurance/portland-downtown#office",
"name": "Cascade Insurance — Downtown",
"url": "https://www.example.com/insurance/portland-downtown",
"image": [
"https://www.example.com/images/cascade-downtown.webp"
],
"telephone": "+1-503-555-0199",
"address": {
"@type": "PostalAddress",
"streetAddress": "150 Main St",
"addressLocality": "Portland",
"addressRegion": "OR",
"postalCode": "97204",
"addressCountry": "US"
},
"openingHours": "Mo-Fr 09:00-18:00",
"priceRange": "$$",
"sameAs": [
"https://www.facebook.com/cascadeinsurance",
"https://www.linkedin.com/company/cascadeinsurance"
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 4.7,
"reviewCount": 142
}
},
{
"@context": "https://schema.org",
"@type": "Service",
"@id": "https://www.example.com/insurance/portland-downtown#homeowners",
"name": "Homeowners insurance policies",
"description": "Coverage for homes and condos with flexible deductibles, liability, and bundled auto discounts.",
"serviceType": "Insurance",
"provider": { "@id": "https://www.example.com/insurance/portland-downtown#office" },
"areaServed": { "@type": "AdministrativeArea", "name": "Oregon" },
"offers": {
"@type": "Offer",
"price": "85.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"url": "https://www.example.com/insurance/portland-downtown#quote"
}
},
{
"@context": "https://schema.org",
"@type": "Review",
"@id": "https://www.example.com/reviews/cascade-1#review",
"name": "Helpful with a fast quote",
"reviewBody": "Got a homeowners quote in minutes and they explained coverage clearly. Smooth onboarding.",
"datePublished": "2026-02-24",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5
},
"author": { "@type": "Person", "name": "Alex J." },
"itemReviewed": { "@id": "https://www.example.com/insurance/portland-downtown#office" }
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Do you offer bundled discounts?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Bundle home and auto for up to 20% off. Ask your agent for current promotions."
}
},
{
"@type": "Question",
"name": "How fast can I get proof of insurance?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Most policies issue digital proof within minutes once payment is completed."
}
},
{
"@type": "Question",
"name": "Are claims handled locally?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Claims are filed online or by phone. A local adjuster is assigned for in-person assessments when required."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
{ "@type": "ListItem", "position": 2, "name": "Insurance", "item": "https://www.example.com/insurance" },
{ "@type": "ListItem", "position": 3, "name": "Portland Downtown", "item": "https://www.example.com/insurance/portland-downtown" }
]
}
]Use LocalBusiness for branch/location pages. If you have a single national brand page, Organization is fine; keep provider pointing to the entity on the page.
Create one Service object per featured product (e.g., auto, home). Ensure each service provider points to the LocalBusiness and is visible on the page.