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    SwiftSchema

    Intuitive Schema Generation at Your Fingertips

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      Stack

      Finance / Insurance Stack

      Finance or insurance service pages with local presence, service details, reviews, FAQs, and breadcrumb context.

      Open generatorValidate in Rich Results Test

      When to use this stack

      • Insurance or financial service location pages needing NAP, service offer, and trust signals
      • Quote or coverage pages where FAQs reduce friction on eligibility and pricing
      • Local branches that benefit from clear navigation and review proof

      What's included

      • Local Business
        Open generator

        Anchors NAP, hours, and contact for the branch/office.

      • Describes the financial/insurance service offered, provider, and coverage area.

      • Adds social proof tied to the office/service.

      • Frequently Asked Questions
        Open generator

        Clarifies eligibility, coverage, claims, and pricing FAQs.

      • Breadcrumb
        Open generator

        Provides navigation context within the site or city pages.

      Required properties (stack union)

      Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

      address.addressCountry
      address.addressLocality
      address.addressRegion
      address.postalCode
      address.streetAddress
      areaServed.name
      author.name
      itemListElement[].name
      itemReviewed.@id
      mainEntity[].@type=Question
      mainEntity[].acceptedAnswer.text
      name
      offers.price
      offers.priceCurrency
      provider.@id
      reviewBody
      reviewRating.ratingValue
      telephone
      url

      Recommended properties (stack union)

      aggregateRating.ratingValue
      aggregateRating.reviewCount
      datePublished
      description
      itemListElement[].item
      logo
      mainEntity[].acceptedAnswer.text
      mainEntity[].author.name
      mainEntity[].name
      name
      offers.availability
      offers.url
      openingHours
      priceRange
      reviewRating.bestRating
      sameAs[]
      serviceType

      Combined JSON-LD

      Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

      Validate
      [
        {
          "@context": "https://schema.org",
          "@type": "LocalBusiness",
          "@id": "https://www.example.com/insurance/portland-downtown#office",
          "name": "Cascade Insurance — Downtown",
          "url": "https://www.example.com/insurance/portland-downtown",
          "image": [
            "https://www.example.com/images/cascade-downtown.webp"
          ],
          "telephone": "+1-503-555-0199",
          "address": {
            "@type": "PostalAddress",
            "streetAddress": "150 Main St",
            "addressLocality": "Portland",
            "addressRegion": "OR",
            "postalCode": "97204",
            "addressCountry": "US"
          },
          "openingHours": "Mo-Fr 09:00-18:00",
          "priceRange": "$$",
          "sameAs": [
            "https://www.facebook.com/cascadeinsurance",
            "https://www.linkedin.com/company/cascadeinsurance"
          ],
          "aggregateRating": {
            "@type": "AggregateRating",
            "ratingValue": 4.7,
            "reviewCount": 142
          }
        },
        {
          "@context": "https://schema.org",
          "@type": "Service",
          "@id": "https://www.example.com/insurance/portland-downtown#homeowners",
          "name": "Homeowners insurance policies",
          "description": "Coverage for homes and condos with flexible deductibles, liability, and bundled auto discounts.",
          "serviceType": "Insurance",
          "provider": { "@id": "https://www.example.com/insurance/portland-downtown#office" },
          "areaServed": { "@type": "AdministrativeArea", "name": "Oregon" },
          "offers": {
            "@type": "Offer",
            "price": "85.00",
            "priceCurrency": "USD",
            "availability": "https://schema.org/InStock",
            "url": "https://www.example.com/insurance/portland-downtown#quote"
          }
        },
        {
          "@context": "https://schema.org",
          "@type": "Review",
          "@id": "https://www.example.com/reviews/cascade-1#review",
          "name": "Helpful with a fast quote",
          "reviewBody": "Got a homeowners quote in minutes and they explained coverage clearly. Smooth onboarding.",
          "datePublished": "2026-02-24",
          "reviewRating": {
            "@type": "Rating",
            "ratingValue": 5,
            "bestRating": 5
          },
          "author": { "@type": "Person", "name": "Alex J." },
          "itemReviewed": { "@id": "https://www.example.com/insurance/portland-downtown#office" }
        },
        {
          "@context": "https://schema.org",
          "@type": "FAQPage",
          "mainEntity": [
            {
              "@type": "Question",
              "name": "Do you offer bundled discounts?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Yes. Bundle home and auto for up to 20% off. Ask your agent for current promotions."
              }
            },
            {
              "@type": "Question",
              "name": "How fast can I get proof of insurance?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Most policies issue digital proof within minutes once payment is completed."
              }
            },
            {
              "@type": "Question",
              "name": "Are claims handled locally?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Claims are filed online or by phone. A local adjuster is assigned for in-person assessments when required."
              }
            }
          ]
        },
        {
          "@context": "https://schema.org",
          "@type": "BreadcrumbList",
          "itemListElement": [
            { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
            { "@type": "ListItem", "position": 2, "name": "Insurance", "item": "https://www.example.com/insurance" },
            { "@type": "ListItem", "position": 3, "name": "Portland Downtown", "item": "https://www.example.com/insurance/portland-downtown" }
          ]
        }
      ]

      Implementation steps

      1. Start from your live product detail page content; ensure titles, prices, and availability match the page.
      2. Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
      3. Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
      4. Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
      5. Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
      6. Validate in the Rich Results Test and revalidate after price/availability/policy changes.

      Common errors and fixes

      FAQs

      Should I use LocalBusiness or Organization?

      Use LocalBusiness for branch/location pages. If you have a single national brand page, Organization is fine; keep provider pointing to the entity on the page.

      How should I handle multiple services?

      Create one Service object per featured product (e.g., auto, home). Ensure each service provider points to the LocalBusiness and is visible on the page.

      References