SwiftSchemaGenerate
    Schema stack

    Dental / Orthodontics Stack

    Dental or orthodontic practice pages with NAP, services, reviews, FAQs, and breadcrumb context.

    Open generatorValidate in Rich Results Test
    Included schema
    Dentist
    Service
    Review
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Dental practice location pages with services and booking CTA
    • Orthodontics pages highlighting braces/aligners and financing options
    • Pages answering insurance, new patient intake, and scheduling questions
    Composition

    What is included

    • Dentist

      Primary dental practice entity with NAP, hours, and specialties.

    • Service

      Describes dental/orthodontic services, provider, and offers.

    • Review

      Patient review tied to the practice.

    • Frequently Asked Questions

      Answers questions about insurance, financing, and appointments.

    • Breadcrumb

      Provides navigation context to the practice page.

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • address.addressCountry
    • address.addressLocality
    • address.addressRegion
    • address.postalCode
    • address.streetAddress
    • author.name
    • itemListElement[].name
    • itemReviewed.@id
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • offers.price
    • offers.priceCurrency
    • provider.@id
    • reviewBody
    • reviewRating.ratingValue
    • serviceType
    • telephone
    • url

    Recommended properties

    • aggregateRating.ratingValue
    • aggregateRating.reviewCount
    • areaServed.name
    • datePublished
    • description
    • geo.latitude
    • geo.longitude
    • image
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • medicalSpecialty
    • name
    • offers.availability
    • offers.url
    • openingHours
    • priceRange
    • reviewRating.bestRating
    • sameAs[]
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    Validate
    [
  {
    "@context": "https://schema.org",
    "@type": "Dentist",
    "@id": "https://www.example.com/dental/bright-smile#practice",
    "name": "Bright Smile Orthodontics",
    "description": "Orthodontics clinic offering braces, clear aligners, and early intervention care.",
    "url": "https://www.example.com/dental/bright-smile",
    "telephone": "+1-503-555-0182",
    "priceRange": "$$",
    "image": [
      "https://www.example.com/images/bright-smile-hero.webp"
    ],
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "4400 NW 23rd Ave",
      "addressLocality": "Portland",
      "addressRegion": "OR",
      "postalCode": "97210",
      "addressCountry": "US"
    },
    "geo": {
      "@type": "GeoCoordinates",
      "latitude": 45.5486,
      "longitude": -122.7033
    },
    "openingHours": "Mo-Th 08:00-17:00, Fr 08:00-14:00",
    "medicalSpecialty": ["Dentistry", "Orthodontics"],
    "sameAs": [
      "https://www.facebook.com/brightsmileorthodontics",
      "https://www.instagram.com/brightsmileortho"
    ],
    "aggregateRating": {
      "@type": "AggregateRating",
      "ratingValue": 4.9,
      "reviewCount": 214
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "Service",
    "@id": "https://www.example.com/dental/bright-smile#service",
    "name": "Clear Aligners Consultation",
    "serviceType": "Orthodontics",
    "description": "Initial consultation and treatment plan for clear aligners, including digital scans.",
    "provider": { "@id": "https://www.example.com/dental/bright-smile#practice" },
    "areaServed": { "@type": "AdministrativeArea", "name": "Portland, OR" },
    "offers": {
      "@type": "Offer",
      "price": "0.00",
      "priceCurrency": "USD",
      "availability": "https://schema.org/InStock",
      "url": "https://www.example.com/dental/bright-smile#book"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "Review",
    "@id": "https://www.example.com/reviews/bright-smile-1#review",
    "name": "Friendly staff and clear results",
    "reviewBody": "The team explained every step and the aligners were comfortable. Great experience overall.",
    "datePublished": "2026-01-20",
    "reviewRating": {
      "@type": "Rating",
      "ratingValue": 5,
      "bestRating": 5
    },
    "author": { "@type": "Person", "name": "Maya G." },
    "itemReviewed": { "@id": "https://www.example.com/dental/bright-smile#practice" }
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Do you accept dental insurance?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes. We accept most PPO plans and provide a pre-treatment estimate before you start."
        }
      },
      {
        "@type": "Question",
        "name": "How long does treatment take?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Most aligner cases take 6-18 months depending on complexity. We'll give a timeline after your consultation."
        }
      },
      {
        "@type": "Question",
        "name": "Do you offer payment plans?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes. We offer monthly payment plans with 0% financing for qualified patients."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Dental", "item": "https://www.example.com/dental" },
      { "@type": "ListItem", "position": 3, "name": "Bright Smile Orthodontics", "item": "https://www.example.com/dental/bright-smile" }
    ]
  }
]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Can I use MedicalClinic instead of Dentist?

    Yes. Use MedicalClinic for general clinics or multi-specialty practices; keep NAP and specialty fields aligned to the page.

    Do I need a Service entry for each treatment?

    Add one Service per major treatment (braces, aligners, cleanings) with distinct @id values, and only include services shown on the page.

    Primary sources

    References