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Dental or orthodontic practice pages with NAP, services, reviews, FAQs, and breadcrumb context.
Primary dental practice entity with NAP, hours, and specialties.
Describes dental/orthodontic services, provider, and offers.
Patient review tied to the practice.
Answers questions about insurance, financing, and appointments.
Provides navigation context to the practice page.
Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).
Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.
[
{
"@context": "https://schema.org",
"@type": "Dentist",
"@id": "https://www.example.com/dental/bright-smile#practice",
"name": "Bright Smile Orthodontics",
"description": "Orthodontics clinic offering braces, clear aligners, and early intervention care.",
"url": "https://www.example.com/dental/bright-smile",
"telephone": "+1-503-555-0182",
"priceRange": "$$",
"image": [
"https://www.example.com/images/bright-smile-hero.webp"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "4400 NW 23rd Ave",
"addressLocality": "Portland",
"addressRegion": "OR",
"postalCode": "97210",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 45.5486,
"longitude": -122.7033
},
"openingHours": "Mo-Th 08:00-17:00, Fr 08:00-14:00",
"medicalSpecialty": ["Dentistry", "Orthodontics"],
"sameAs": [
"https://www.facebook.com/brightsmileorthodontics",
"https://www.instagram.com/brightsmileortho"
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 4.9,
"reviewCount": 214
}
},
{
"@context": "https://schema.org",
"@type": "Service",
"@id": "https://www.example.com/dental/bright-smile#service",
"name": "Clear Aligners Consultation",
"serviceType": "Orthodontics",
"description": "Initial consultation and treatment plan for clear aligners, including digital scans.",
"provider": { "@id": "https://www.example.com/dental/bright-smile#practice" },
"areaServed": { "@type": "AdministrativeArea", "name": "Portland, OR" },
"offers": {
"@type": "Offer",
"price": "0.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"url": "https://www.example.com/dental/bright-smile#book"
}
},
{
"@context": "https://schema.org",
"@type": "Review",
"@id": "https://www.example.com/reviews/bright-smile-1#review",
"name": "Friendly staff and clear results",
"reviewBody": "The team explained every step and the aligners were comfortable. Great experience overall.",
"datePublished": "2026-01-20",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5
},
"author": { "@type": "Person", "name": "Maya G." },
"itemReviewed": { "@id": "https://www.example.com/dental/bright-smile#practice" }
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Do you accept dental insurance?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. We accept most PPO plans and provide a pre-treatment estimate before you start."
}
},
{
"@type": "Question",
"name": "How long does treatment take?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Most aligner cases take 6-18 months depending on complexity. We'll give a timeline after your consultation."
}
},
{
"@type": "Question",
"name": "Do you offer payment plans?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. We offer monthly payment plans with 0% financing for qualified patients."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
{ "@type": "ListItem", "position": 2, "name": "Dental", "item": "https://www.example.com/dental" },
{ "@type": "ListItem", "position": 3, "name": "Bright Smile Orthodontics", "item": "https://www.example.com/dental/bright-smile" }
]
}
]Yes. Use MedicalClinic for general clinics or multi-specialty practices; keep NAP and specialty fields aligned to the page.
Add one Service per major treatment (braces, aligners, cleanings) with distinct @id values, and only include services shown on the page.