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    SwiftSchema

    Intuitive Schema Generation at Your Fingertips

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      Stack

      Dental / Orthodontics Stack

      Dental or orthodontic practice pages with NAP, services, reviews, FAQs, and breadcrumb context.

      Open generatorValidate in Rich Results Test

      When to use this stack

      • Dental practice location pages with services and booking CTA
      • Orthodontics pages highlighting braces/aligners and financing options
      • Pages answering insurance, new patient intake, and scheduling questions

      What's included

      • Primary dental practice entity with NAP, hours, and specialties.

      • Describes dental/orthodontic services, provider, and offers.

      • Patient review tied to the practice.

      • Frequently Asked Questions
        Open generator

        Answers questions about insurance, financing, and appointments.

      • Breadcrumb
        Open generator

        Provides navigation context to the practice page.

      Required properties (stack union)

      Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

      address.addressCountry
      address.addressLocality
      address.addressRegion
      address.postalCode
      address.streetAddress
      author.name
      itemListElement[].name
      itemReviewed.@id
      mainEntity[].@type=Question
      mainEntity[].acceptedAnswer.text
      name
      offers.price
      offers.priceCurrency
      provider.@id
      reviewBody
      reviewRating.ratingValue
      serviceType
      telephone
      url

      Recommended properties (stack union)

      aggregateRating.ratingValue
      aggregateRating.reviewCount
      areaServed.name
      datePublished
      description
      geo.latitude
      geo.longitude
      image
      itemListElement[].item
      mainEntity[].acceptedAnswer.text
      mainEntity[].author.name
      mainEntity[].name
      medicalSpecialty
      name
      offers.availability
      offers.url
      openingHours
      priceRange
      reviewRating.bestRating
      sameAs[]

      Combined JSON-LD

      Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

      Validate
      [
        {
          "@context": "https://schema.org",
          "@type": "Dentist",
          "@id": "https://www.example.com/dental/bright-smile#practice",
          "name": "Bright Smile Orthodontics",
          "description": "Orthodontics clinic offering braces, clear aligners, and early intervention care.",
          "url": "https://www.example.com/dental/bright-smile",
          "telephone": "+1-503-555-0182",
          "priceRange": "$$",
          "image": [
            "https://www.example.com/images/bright-smile-hero.webp"
          ],
          "address": {
            "@type": "PostalAddress",
            "streetAddress": "4400 NW 23rd Ave",
            "addressLocality": "Portland",
            "addressRegion": "OR",
            "postalCode": "97210",
            "addressCountry": "US"
          },
          "geo": {
            "@type": "GeoCoordinates",
            "latitude": 45.5486,
            "longitude": -122.7033
          },
          "openingHours": "Mo-Th 08:00-17:00, Fr 08:00-14:00",
          "medicalSpecialty": ["Dentistry", "Orthodontics"],
          "sameAs": [
            "https://www.facebook.com/brightsmileorthodontics",
            "https://www.instagram.com/brightsmileortho"
          ],
          "aggregateRating": {
            "@type": "AggregateRating",
            "ratingValue": 4.9,
            "reviewCount": 214
          }
        },
        {
          "@context": "https://schema.org",
          "@type": "Service",
          "@id": "https://www.example.com/dental/bright-smile#service",
          "name": "Clear Aligners Consultation",
          "serviceType": "Orthodontics",
          "description": "Initial consultation and treatment plan for clear aligners, including digital scans.",
          "provider": { "@id": "https://www.example.com/dental/bright-smile#practice" },
          "areaServed": { "@type": "AdministrativeArea", "name": "Portland, OR" },
          "offers": {
            "@type": "Offer",
            "price": "0.00",
            "priceCurrency": "USD",
            "availability": "https://schema.org/InStock",
            "url": "https://www.example.com/dental/bright-smile#book"
          }
        },
        {
          "@context": "https://schema.org",
          "@type": "Review",
          "@id": "https://www.example.com/reviews/bright-smile-1#review",
          "name": "Friendly staff and clear results",
          "reviewBody": "The team explained every step and the aligners were comfortable. Great experience overall.",
          "datePublished": "2026-01-20",
          "reviewRating": {
            "@type": "Rating",
            "ratingValue": 5,
            "bestRating": 5
          },
          "author": { "@type": "Person", "name": "Maya G." },
          "itemReviewed": { "@id": "https://www.example.com/dental/bright-smile#practice" }
        },
        {
          "@context": "https://schema.org",
          "@type": "FAQPage",
          "mainEntity": [
            {
              "@type": "Question",
              "name": "Do you accept dental insurance?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Yes. We accept most PPO plans and provide a pre-treatment estimate before you start."
              }
            },
            {
              "@type": "Question",
              "name": "How long does treatment take?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Most aligner cases take 6-18 months depending on complexity. We'll give a timeline after your consultation."
              }
            },
            {
              "@type": "Question",
              "name": "Do you offer payment plans?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Yes. We offer monthly payment plans with 0% financing for qualified patients."
              }
            }
          ]
        },
        {
          "@context": "https://schema.org",
          "@type": "BreadcrumbList",
          "itemListElement": [
            { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
            { "@type": "ListItem", "position": 2, "name": "Dental", "item": "https://www.example.com/dental" },
            { "@type": "ListItem", "position": 3, "name": "Bright Smile Orthodontics", "item": "https://www.example.com/dental/bright-smile" }
          ]
        }
      ]

      Implementation steps

      1. Start from your live product detail page content; ensure titles, prices, and availability match the page.
      2. Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
      3. Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
      4. Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
      5. Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
      6. Validate in the Rich Results Test and revalidate after price/availability/policy changes.

      Common errors and fixes

      FAQs

      Can I use MedicalClinic instead of Dentist?

      Yes. Use MedicalClinic for general clinics or multi-specialty practices; keep NAP and specialty fields aligned to the page.

      Do I need a Service entry for each treatment?

      Add one Service per major treatment (braces, aligners, cleanings) with distinct @id values, and only include services shown on the page.

      References