Travel Agency Stack
Travel agency pages with services, reviews, FAQs, and breadcrumb navigation.
When to use this stack
- Travel agency service pages with NAP and offerings
- Landing pages that need reviews and traveler FAQs
- Pages where navigation and service clarity matter
What is included
Agency identity with location/contact and services.
Describe the travel services offered.
Social proof from travelers.
Answer booking, cancellation, and itinerary questions.
Navigation context.
Properties across the bundle
Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.
Required properties
- address.addressLocality
- address.addressRegion
- address.streetAddress
- areaServed.name
- author.name
- itemListElement[].name
- itemReviewed.@id
- mainEntity[].@type=Question
- mainEntity[].acceptedAnswer.text
- name
- provider.@id
- reviewBody
- reviewRating.ratingValue
- telephone
- url
Recommended properties
- datePublished
- description
- geo.latitude
- geo.longitude
- image
- itemListElement[].item
- mainEntity[].acceptedAnswer.text
- mainEntity[].author.name
- mainEntity[].name
- name
- offers.price
- offers.priceCurrency
- priceRange
- reviewRating.bestRating
- sameAs[]
- serviceType
Combined JSON-LD
Paste this as one script tag, then replace every example value with data from the live page.
[
{
"@context": "https://schema.org",
"@type": "TravelAgency",
"@id": "https://www.example.com/agencies/coastline-travel#agency",
"name": "Coastline Travel",
"url": "https://www.example.com/agencies/coastline-travel",
"image": "https://www.example.com/images/agencies/coastline.webp",
"telephone": "+1-415-555-4545",
"address": {
"@type": "PostalAddress",
"streetAddress": "400 Bay St",
"addressLocality": "San Francisco",
"addressRegion": "CA",
"postalCode": "94133",
"addressCountry": "US"
},
"sameAs": [
"https://www.facebook.com/coastlinetravel",
"https://www.linkedin.com/company/coastline-travel"
]
},
{
"@context": "https://schema.org",
"@type": "Service",
"@id": "https://www.example.com/agencies/coastline-travel#service",
"name": "Custom Europe itineraries",
"description": "End-to-end trip planning for Europe, including flights, hotels, and tours.",
"serviceType": "Travel planning",
"provider": {
"@id": "https://www.example.com/agencies/coastline-travel#agency"
},
"areaServed": {
"@type": "AdministrativeArea",
"name": "Europe"
},
"offers": {
"@type": "Offer",
"price": "150.00",
"priceCurrency": "USD"
}
},
{
"@context": "https://schema.org",
"@type": "Review",
"@id": "https://www.example.com/reviews/coastline-1#review",
"name": "Fantastic Italy trip",
"reviewBody": "They planned a seamless two-week Italy itinerary with great hotels and private tours.",
"datePublished": "2026-02-18",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5
},
"author": { "@type": "Person", "name": "Taylor S." },
"itemReviewed": { "@id": "https://www.example.com/agencies/coastline-travel#agency" }
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Do you handle flights?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. We can book flights or work with flights you’ve already purchased."
}
},
{
"@type": "Question",
"name": "What’s your cancellation policy?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Our planning fee is refundable up to 7 days before travel; supplier policies may vary."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
{ "@type": "ListItem", "position": 2, "name": "Travel Agencies", "item": "https://www.example.com/agencies" },
{ "@type": "ListItem", "position": 3, "name": "Coastline Travel", "item": "https://www.example.com/agencies/coastline-travel" }
]
}
]Implement and verify
- 01
Start with the live page
Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.
- 02
Add one JSON-LD script
Use the combined example as a template in the document head or before the closing body tag.
- 03
Complete regional details
Fill shipping destinations and timing for every region the page actually serves.
- 04
Link the return policy
Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.
- 05
Match visible answers
Add only FAQs that users can read on the same page, with identical answers.
- 06
Validate after changes
Run Rich Results Test after implementation and whenever price, availability, or policy data changes.
Common errors and fixes
- Missing currency or availability
Use ISO currency codes and complete schema.org availability URLs in Offer data.
- Incomplete shipping details
Include shippingDestination.addressCountry and deliveryTime.transitTime with units.
- Return policy is not connected
Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.
- FAQ answers differ from the page
Keep structured FAQ answers identical to visible answers.
Stack FAQs
Do I need a Service object?
Yes, to describe the specific travel services you offer and tie them to the agency as provider.
Can I add multiple services?
Yes. Include multiple Service objects if you have distinct offerings (e.g., custom itineraries, group tours).