Travel Agency Schema Generator — Attract Local Travelers

Generate clean JSON‑LD for travel agencies and consultants. Clarify address, phone, hours, and services to improve discovery and trust.

Try the Travel Agency Generator

Why many travel agency pages underperform

Pain points we solve

• Bare snippets: competitors show hours and phone while your result looks generic.
• Tours, packages, and specialties aren’t obvious to searchers.
• Inconsistent NAP (name, address, phone) across pages confuses maps.
• Validator warnings for address fields or `openingHours` slow updates.

How SwiftSchema helps

Solution

Our generator ensures essentials are present and correctly formatted — complete address, telephone, opening hours, and service notes — and outputs copy‑ready JSON‑LD.

Use Product on package detail pages (with price/currency/dates) and link from category pages to strengthen internal signals.

How it works

How it works

1. Choose TravelAgency in the generator below.
2. Enter business name and full address (street, city, region, postal code, country).
3. Add telephone and opening hours; list tours/packages and specialties in visible content.
4. Use Product on package pages; include price/currency and availability where relevant.
5. Copy JSON or Script, paste on each office page, and validate in the Rich Results Test.

Generate Travel Agency JSON‑LD

Use once per location. Validate. Ship.

What is TravelAgency structured data?

TravelAgency represents travel agencies and consultants. Marking up your location page with accurate address, phone, hours, and service context helps search engines understand your business and present more useful details to travelers.

Eligibility & status

TravelAgency is a LocalBusiness subtype with limited rich-result eligibility (mainly map packs, knowledge panels, and brand panels). To stay eligible you need unique content per location (photos, tour specialties, advisors, languages) and the same details that appear in your structured data must be visible on the page. Agencies operating virtually should pair TravelAgency with ServiceAreaBusiness or add

plus so remote operations are clear. Avoid marking up aggregator directories or random affiliates; the schema is best on official agency websites.

Why travel agency markup matters

• Service differentiation: Fields like
  serviceType
  ,
  tourOperator
  , and
  knowsAbout
  show search engines which destinations or travel styles you handle, helping qualified leads find you.
• Multi-location consistency: Structured data enforces identical NAP data across each office page, a must-have for Google Business Profiles.
• Trust signals: Including certifications, associations, and AggregateRating elements increases credibility with travelers evaluating high-ticket purchases.
• Omnichannel coordination: When offers link to package detail pages, analytics teams can attribute conversions even if bookings happen offline.
• Crisis communications: Schema gives you a quick place to document alerts (e.g., travel advisories) or contact changes if weather or geopolitical events shift plans.

Essential properties to include

• name
  ,
  url
  , and
  image
  for branding.
• address
  (PostalAddress) with
  streetAddress
  ,
  locality
  ,
  region
  ,
  postalCode
  ,
  addressCountry
  .
• telephone
  and
  contactPoint
  for reservations, groups, and emergency support.
• openingHoursSpecification
  including after-hours support numbers.
• areaServed
  and
  serviceType
  to highlight destinations (e.g., “Galápagos expeditions”, “Corporate travel management”).
• knowsAbout
  for niches such as
  honeymoon travel
  ,
  Disney planning
  ,
  Safari
  .
• founder
  ,
  employee
  ,
  memberOf
  ,
  awards
  for association compliance.
• aggregateRating
  if you have verifiable reviews (Google, Trustpilot, CLIA).
• Optional:
  hasOfferCatalog
  ,
  hasMerchantReturnPolicy
  (refund rules),
  tourBookingPage
  ,
  sameAs
  for social profiles.

Preparing agency information before generating schema

1. Audit NAP data: Confirm each location’s legal name, suite numbers, and phone routing. Align with Google Business Profile entries.
2. Catalog services: List tours, cruise lines, airlines, corporate travel services, or concierge offerings. Decide which categories deserve
   serviceType
   or
   knowsAbout
   tags.
3. Gather credentials: Collect IATA/CLIA numbers, certifications, memberships, awards, and highlight them either in copy or
   memberOf
   .
4. Compile imagery: Use professional photos (team, storefront, clients on tours). Confirm you have rights to use supplier imagery.
5. Document offers: Even if bookings occur offline, list representative package examples or CTA pages so
   hasOfferCatalog
   feels tangible.
6. Plan localization: Determine languages spoken at the agency and add
   availableLanguage
   or mention interpreters in the description.
7. Assign owners: Typically marketing or branch managers maintain schema. Align updates with quarterly marketing reviews or whenever contact details change.

Implementation workflow inside SwiftSchema

1. Choose TravelAgency in the generator and input canonical page URL, hero copy, and description that matches on-page content.
2. Fill in
   name
   ,
   alternateName
   ,
   logo
   , and hero image.
3. Add
   address
   and
   geo
   coordinates so map embeds and local SEO align.
4. Provide
   openingHoursSpecification
   ,
   telephone
   ,
   contactPoint
   , and
   areaServed
   . Use separate contact points for leisure, corporate, and emergency lines.
5. Document specialties via
   serviceType
   ,
   knowsAbout
   ,
   memberOf
   ,
   awards
   , and
   availableLanguage
   .
6. Attach
   hasOfferCatalog
   or
   Offers
   referencing key packages or consultation fees. Include
   price
   ,
   priceCurrency
   , and disclaimers where possible.
7. Include
   aggregateRating
   or testimonial
   review
   entries when policy-compliant.
8. Export JSON‑LD, add it to each location page, run the Rich Results Test, and log the update date in your branch playbook.

Troubleshooting & QA

• Inconsistent contact points: If the site lists multiple numbers, confirm the structured data matches the most prominent CTA. Remove outdated lines to avoid misdialed emergencies.
• Shared offices: Many agencies share coworking spaces. Make sure you still display signage, suite numbers, and unique phone numbers before marking up.
• Virtual-only agencies: If you truly operate remotely, clearly state service area and use
  availableChannel
  to highlight phone/chat/email support. Avoid listing fake addresses.
• Duplicate service pages: When multiple offices serve the same trip category, craft unique copy and images per location to avoid thin content warnings.
• Rating provenance: Don’t invent star ratings. Cite the platform (Google Reviews, Facebook) in visible copy and make sure numbers match the source.

Maintenance and governance

• Tie schema updates to supplier contract cycles or seasonal campaign launches. When new tours launch, update
  serviceType
  and
  offers
  .
• Review each branch quarterly for NAP accuracy, languages offered, and agent rosters. Remove departed advisors from
  employee
  fields.
• Monitor Search Console for local business or review snippet warnings and coordinate fixes with operations.
• Document a training checklist for new branches so they inherit the same structured data template from day one.
• Keep
  lastReviewed
  metadata updated so compliance teams know when each location’s data was audited.

Common errors & fixes

• Missing suite numbers: Add
  address
  details such as unit or floor to reduce delivery issues and improve map accuracy.
• Outdated hours: Travel agencies often shift to appointment-only schedules. Update
  openingHoursSpecification
  immediately when policies change.
• Generic service descriptions: Replace “Full-service travel agency” with specific niches (“Small-ship expedition planning”, “Corporate incentive travel”).
• Skipping sameAs links: Link to verified Facebook, Instagram, TikTok, Virtuoso, or consortia profiles to reinforce legitimacy.
• Copying competitor schema: When using templates, scrub previous names, phone numbers, and coordinates to avoid mixing data across locations.

{
  "@context": "https://schema.org",
  "@type": "TravelAgency",
  "name": "Globe Trek Travel",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "300 Harbor Rd",
    "addressLocality": "San Diego",
    "addressRegion": "CA",
    "postalCode": "92101",
    "addressCountry": "US"
  }
}