Legal Services Stack
Practice-area pages with Attorney + Service + LocalBusiness, reviews, FAQs, and breadcrumb context.
When to use this stack
- Law firm practice-area pages needing NAP, services, and proof
- Pages where FAQs cover consults, fees, and service scope
- Local SEO pages requiring breadcrumb context and reviews
What is included
Anchors the practice area with name, url, and NAP.
Describes the legal service offered, provider, and area served.
Provides local office context for the practice.
Adds testimonials/social proof tied to the firm.
Answers consultation, fees, and scope questions.
Provides navigation context within the legal site.
Properties across the bundle
Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.
Required properties
- address.addressCountry
- address.addressLocality
- address.addressRegion
- address.postalCode
- address.streetAddress
- areaServed.name
- author.name
- itemListElement[].name
- itemReviewed.@id
- mainEntity[].@type=Question
- mainEntity[].acceptedAnswer.text
- name
- offers.price
- offers.priceCurrency
- provider.@id
- reviewBody
- reviewRating.ratingValue
- telephone
- url
Recommended properties
- datePublished
- description
- geo.latitude
- geo.longitude
- itemListElement[].item
- mainEntity[].acceptedAnswer.text
- mainEntity[].author.name
- mainEntity[].name
- name
- offers.url
- openingHours
- priceRange
- reviewRating.bestRating
- sameAs[]
- serviceType
Combined JSON-LD
Paste this as one script tag, then replace every example value with data from the live page.
[
{
"@context": "https://schema.org",
"@type": "Attorney",
"@id": "https://www.example.com/practice/injury#firm",
"name": "Harbor Law — Personal Injury",
"url": "https://www.example.com/practice/injury",
"telephone": "+1-415-555-0123",
"address": {
"@type": "PostalAddress",
"streetAddress": "200 Market St Suite 500",
"addressLocality": "San Francisco",
"addressRegion": "CA",
"postalCode": "94105",
"addressCountry": "US"
},
"priceRange": "$$$",
"sameAs": [
"https://www.linkedin.com/company/harborlaw"
]
},
{
"@context": "https://schema.org",
"@type": "Service",
"@id": "https://www.example.com/practice/injury#service",
"name": "Personal injury representation",
"description": "Auto, slip-and-fall, and premises liability cases with contingency fees.",
"serviceType": "LegalService",
"provider": { "@id": "https://www.example.com/practice/injury#firm" },
"areaServed": { "@type": "AdministrativeArea", "name": "California" },
"offers": {
"@type": "Offer",
"price": "0.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"url": "https://www.example.com/practice/injury#consult"
}
},
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"@id": "https://www.example.com/practice/injury#office",
"name": "Harbor Law — SF Office",
"url": "https://www.example.com/practice/injury",
"telephone": "+1-415-555-0123",
"address": {
"@type": "PostalAddress",
"streetAddress": "200 Market St Suite 500",
"addressLocality": "San Francisco",
"addressRegion": "CA",
"postalCode": "94105",
"addressCountry": "US"
},
"openingHours": "Mo-Fr 09:00-18:00"
},
{
"@context": "https://schema.org",
"@type": "Review",
"@id": "https://www.example.com/reviews/harbor-1#review",
"name": "Supportive and effective",
"reviewBody": "Great communication and negotiated a fair settlement quickly.",
"datePublished": "2026-02-25",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5
},
"author": { "@type": "Person", "name": "Sam R." },
"itemReviewed": { "@id": "https://www.example.com/practice/injury#firm" }
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Do you offer free consultations?",
"acceptedAnswer": { "@type": "Answer", "text": "Yes. Free consultations are available; contingency fees apply after engagement." }
},
{
"@type": "Question",
"name": "Which areas do you serve?",
"acceptedAnswer": { "@type": "Answer", "text": "We serve clients across California. Remote consultations are available." }
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
{ "@type": "ListItem", "position": 2, "name": "Practice Areas", "item": "https://www.example.com/practice" },
{ "@type": "ListItem", "position": 3, "name": "Personal Injury", "item": "https://www.example.com/practice/injury" }
]
}
]Implement and verify
- 01
Start with the live page
Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.
- 02
Add one JSON-LD script
Use the combined example as a template in the document head or before the closing body tag.
- 03
Complete regional details
Fill shipping destinations and timing for every region the page actually serves.
- 04
Link the return policy
Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.
- 05
Match visible answers
Add only FAQs that users can read on the same page, with identical answers.
- 06
Validate after changes
Run Rich Results Test after implementation and whenever price, availability, or policy data changes.
Common errors and fixes
- Missing currency or availability
Use ISO currency codes and complete schema.org availability URLs in Offer data.
- Incomplete shipping details
Include shippingDestination.addressCountry and deliveryTime.transitTime with units.
- Return policy is not connected
Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.
- FAQ answers differ from the page
Keep structured FAQ answers identical to visible answers.
Stack FAQs
Do I need both Attorney and LocalBusiness?
Use Attorney for the practice identity and LocalBusiness for the office location. Keep @id/URLs consistent with the page.
How should fees be represented?
For contingency or consults, you can show 0.00 price with currency and clarify terms in the description/FAQ.