Dentist Schema Generator — Strengthen Local SEO

Generate clean JSON‑LD for your dental clinic in minutes. Clarify address, phone, opening hours, services, and ratings to improve discovery and trust.

Try the Dentist Generator

Why many dental clinic pages underperform

Pain points we solve

Generic snippets: competitors show hours and phone while your result looks plain.
Inconsistent NAP (name, address, phone) or outdated hours reduce patient trust.
Multiple locations are hard to keep in sync and consistently marked up.
Validator warnings for address fields or `openingHours` slow down launches.

How SwiftSchema helps

Solution

Our guided generator makes sure the essentials are present and correctly formatted — complete address, telephone, opening hours, and services/specialties in your content.

It produces copy‑ready JSON‑LD you can paste once per location page, preventing common mistakes and keeping your markup consistent across offices.

AggregateRating is supported when you have genuine, policy‑compliant reviews; otherwise, omit it to avoid issues.

How it works

Choose Dentist in the generator below.
Enter clinic name and complete address (street, city, region, postal code, country).
Add telephone and `openingHours` (e.g., “Mo‑Fr 08:00‑17:00; Sa 09:00‑13:00”).
Optionally include AggregateRating only if you have compliant, real reviews.
Copy JSON or Script, paste on the location page, and validate in the Rich Results Test.

Generate Dentist JSON‑LD

Use once per location. Validate. Ship.

What is Dentist structured data?

Dentist is a LocalBusiness subtype for dental clinics. Marking up your location page with accurate address, phone, hours, and service context helps search engines understand your clinic and present more helpful details to patients.

Eligibility & Status

Dentist (a LocalBusiness subtype) acts as a foundational signal for local understanding. It’s “limited” for direct rich results; eligibility depends on content quality, policy compliance, and specific Google surfaces.

Essential schema fields for dental practices

name
— match the signage and Google Business Profile (“Smile Studio Dental”, “Dr. Lee DDS”).
address
— include suite numbers and precise PostalAddress details.
telephone
— list both main and emergency numbers via
contactPoint
if you offer after-hours support.
openingHoursSpecification
— specify general hours and special hours (weekend appointments, lunch closures).
priceRange
— optional; give a high-level idea of cost (“$$”).
image
— link to exterior/interior photos or staff headshots to humanize the listing.
areaServed
/
serviceType
— highlight neighborhoods or specialties (family dentistry, orthodontics, implants).
aggregateRating
/
review
— only include if you have compliant first-party reviews.
sameAs
— reference authoritative profiles (ADA membership, Healthgrades, Yelp, Google Maps).

Content prep checklist

Describe your services (cleaning, whitening, orthodontics, pediatric dentistry) with headings and bullet lists.
Introduce dentists and hygienists, including credentials (DDS, DMD, board certifications).
Provide patient experience details: insurance accepted, payment plans, sedation options.
Include call-to-action buttons for booking (phone, online scheduler) and note emergency care availability.
Add photos of the office, equipment, or before/after results (with consent) to build trust.
Outline safety protocols or specialized equipment (CBCT, Invisalign scanners).

Implementation workflow

Create/verify a dedicated page per location (even if multiple dentists share it).
Generate Dentist JSON‑LD with complete address, phone, hours, and service notes.
Integrate contact options via
contactPoint
to differentiate general questions vs emergencies.
Embed the schema once per page, ensuring no duplicate LocalBusiness markup from other plugins.
Complement with FAQ about services or insurance, and ItemList for treatment menus if applicable.
Validate via Rich Results Test and monitor Search Console for local-business warnings.

Multi-location and specialty considerations

Use LocalBusiness or Dentist schema for each office page; link back to the main organization via
parentOrganization
.
Highlight specialties per location (e.g., one office focuses on orthodontics, another on pediatric dentistry).
For hospital-affiliated dental clinics, mention the hospital’s Organization schema and cross-link to their contact info.
If you offer mobile or concierge services, specify
areaServed
and mention the mobile nature in the copy.

Reviews and compliance

Follow local regulations regarding testimonials (some jurisdictions restrict displaying patient testimonials).
Use first-party review collection (surveys, post-visit emails) if you plan to include AggregateRating.
Display disclaimers as required (“Results may vary”) and keep dates of reviews so schema matches current testimonials.
Don’t copy third-party star ratings into your structured data unless you collected the reviews.

Operations and patient experience details

Include
acceptsReservations
if you take online bookings.
Reference emergency procedures (“After-hours dental emergency line”) in both content and schema via
contactPoint
.
Note languages spoken (
availableLanguage
) when relevant; diversity can influence patient selection.
Highlight accessibility features (wheelchair entrance, braille signage).

Troubleshooting checklist

Incomplete address: ensure city, region, postal code, and country exist. Add suite numbers in
streetAddress
.
Misformatted hours: use
Mo-Fr 08:00-17:00
format or
openingHoursSpecification
.
NAP inconsistencies: sync phone/address across header, footer, Google Business Profile, and schema.
Duplicate schema: disable extra LocalBusiness widgets if they conflict.
Stale content: update when doctors leave, hours change, or services expand (e.g., adding implants).

Common Errors & Fixes

Incomplete address: provide city, region, postal code, and country.
Misformatted hours: follow the recognized
openingHours
format or
openingHoursSpecification
object.
Out-of-date contact info: keep telephone and hours current in both content and markup.
Self-serving reviews: include ratings only with policy-compliant, genuine reviews.

Required properties

name
address.streetAddress
address.addressLocality
address.addressRegion
address.postalCode
address.addressCountry

Recommended properties

telephone
openingHours
aggregateRating.ratingValue
aggregateRating.ratingCount

Minimal JSON-LD

Validate

{
  "@context": "https://schema.org",
  "@type": "Dentist",
  "name": "Smile Studio",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "55 Oak Ave",
    "addressLocality": "Denver",
    "addressRegion": "CO",
    "postalCode": "80202",
    "addressCountry": "US"
  }
}

FAQs

Can I add specialties?Show

Yes, include relevant services and specialties in the page content and description.

What about reviews?Show

Use AggregateRating with real review data and follow Google policies.

Related types

Browse all schema types

SwiftSchema

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Dentist Schema Generator — Strengthen Local SEO

Why many dental clinic pages underperform

Pain points we solve

How SwiftSchema helps

Solution

How it works

How it works

What is Dentist structured data?

Eligibility & Status

Essential schema fields for dental practices

Content prep checklist

Implementation workflow

Multi-location and specialty considerations

Reviews and compliance

Operations and patient experience details

Troubleshooting checklist

Common Errors & Fixes

Required properties

Recommended properties

FAQs

Related types

References

Generate Dentist schema

Schema Type

🦷 Dentist Schema Generator

Generated Schema