Medical Clinic Schema Generator — Improve Local Discovery

Generate clean JSON‑LD for clinics and health centers. Clarify address, phone, hours, specialties, and geo to strengthen local SEO and patient trust.

Try the Medical Clinic Generator

Why many clinic pages underperform

Pain points we solve

• Bare snippets: competitors show hours and phone while yours looks plain.
• Specialties and services are unclear to search and patients.
• Inconsistent NAP (name, address, phone) and missing geo reduce map accuracy.
• Validator warnings for address fields or `openingHours` slow down updates.

How SwiftSchema helps

Solution

Our generator ensures essentials are present and correctly formatted — complete address, telephone, opening hours — and encourages listing specialties in visible content.

It supports geo coordinates and produces copy‑ready JSON‑LD you can paste once per location page, helping keep markup consistent across clinics.

AggregateRating is supported when you have genuine, policy‑compliant reviews; otherwise, omit it to avoid issues.

How it works

How it works

1. Choose MedicalClinic in the generator below.
2. Enter clinic name and complete address (street, city, region, postal code, country).
3. Add telephone and `openingHours` (e.g., “Mo‑Fr 08:00‑17:00; Sa 09:00‑13:00”).
4. Include specialties and services in page content; add geo coordinates if available.
5. Copy JSON or Script, paste on the location page, and validate in the Rich Results Test.

Generate Medical Clinic JSON‑LD

Use once per location. Validate. Ship.

What is MedicalClinic structured data?

MedicalClinic is a LocalBusiness subtype tailored to multi-provider clinics, urgent care centers, outpatient facilities, and specialty health hubs. It captures the clinic’s name, address, phone, hours, services, insurance acceptance, and optional geo coordinates. Pairing it with Physician, Dentist, or other specialized schema lets you represent both the facility and the practitioners inside it. Google relies on this data — alongside Business Profiles and authoritative directories — to determine whether your clinic is legitimate, open, and relevant to local patients.

When each location page includes comprehensive schema aligned with the visible content, you avoid “thin healthcare page” pitfalls. Patients see detailed service descriptions, while search engines receive structured signals that your clinic is well-documented, up to date, and safe to surface in knowledge panels or local packs.

Why clinic markup matters

• Patient trust: Accurate hours, specialties, and contact data reassure patients before they call or book. Thin pages with only a phone number often get ignored.
• Compliance: Healthcare is heavily regulated. Structured data helps you show payers and partners that you maintain consistent, truthful information across channels.
• Service differentiation: Clinics often share similar names. Schema clarifies whether you offer pediatrics, imaging, behavioral health, etc., reducing mistaken appointments.
• Operational efficiency: When schema mirrors your source-of-truth data (EHR, practice management, or CRM), you can automate updates and run QA scripts to catch mismatches.

Essential properties to include

• name
  : Use the patient-facing brand for the location (“SwiftCare Family Clinic – Downtown”). Keep it consistent with signage and Business Profile.
• address
  : Full PostalAddress with suite/floor details. Avoid PO boxes unless mandated for mail-only facilities.
• telephone
  : International format or
  tel:
  link; include separate
  contactPoint
  entries for referrals, billing, or after-hours lines.
• openingHoursSpecification
  : Model regular hours plus urgent-care/after-hours windows. Include
  validFrom
  /
  validThrough
  for seasonal clinics or pop-ups.
• geo
  : Latitude/longitude coordinates to confirm map placement. Pull from your GIS or GBP data.
• medicalSpecialty
  /
  availableService
  : List key specialties (cardiology, dermatology, urgent care) to differentiate from general practices.
• acceptsInsurance
  or
  isAcceptingNewPatients
  (via
  medicalSpecialty
  or visible copy): Mention major plans or referral requirements in the body and schema where possible.
• sameAs
  : Link to Business Profile, Healthgrades, Yelp, and government listings to reinforce legitimacy.
• image
  : Real photos of the clinic or staff to show authenticity.
• aggregateRating
  /
  review
  : Only if you host first-party reviews that comply with healthcare policies.
• parentOrganization
  /
  department
  **: Tie multi-clinic networks together for knowledge graph clarity.

Preparing clinic content before generating schema

1. Collect verified NAP data: Pull from your practice management system or locator to confirm each location’s name, address, phone, fax, and operating hours.
2. Inventory specialties and departments: List service lines, providers, and equipment (MRI, urgent care, telehealth). Highlight what makes the clinic unique.
3. Document insurance and referral info: Patients want to know if you accept their plan and whether they need a referral. Include this in copy and schema where appropriate.
4. Gather compliance assets: Logos, accreditation seals (Joint Commission), provider credentials, and privacy statements.
5. Capture media: Photos of the waiting area, exam rooms, and staff. Confirm HIPAA compliance before publishing.
6. Map multi-location relationships: Determine
   parentOrganization
   ,
   department
   , and
   medicalSpecialty
   hierarchies so the schema reflects your network.
7. Plan calls-to-action: Link to appointment booking, patient portal, and contact forms; ensure these actions align with
   potentialAction
   or
   contactPoint
   references in schema.

Well-prepared content ensures each clinic page exceeds the minimum word count with genuine, patient-friendly details.

Implementation workflow inside SwiftSchema

1. Select MedicalClinic in the generator.
2. Enter the clinic
   name
   , canonical
   url
   , and full PostalAddress. Include
   suite
   or
   floor
   in the streetAddress.
3. Add
   telephone
   , optional
   faxNumber
   , and
   contactPoint
   entries (e.g.,
   contactType: "appointments"
   ).
4. Configure
   openingHoursSpecification
   for regular and specialty hours (lab, imaging). Use multiple entries for different day ranges.
5. Provide
   geo
   coordinates,
   medicalSpecialty
   ,
   availableService
   , and
   parentOrganization
   if part of a network.
6. Add
   sameAs
   profile links and
   image
   URLs. Include alt text/
   caption
   describing the clinic.
7. If you host first-party reviews, include
   aggregateRating
   . Ensure reviewers are patients and reviews appear on the page.
8. Export the JSON-LD, embed it on each location page alongside LocalBusiness and Physician schema as needed, and validate via the Rich Results Test.

Troubleshooting and QA

• Address mismatches: Healthcare directories penalize inconsistent addresses. Sync schema with Business Profiles and insurance directories.
• Missing specialties: If your schema doesn’t mention critical services (e.g., OB/GYN), search engines may misclassify you. Add
  medicalSpecialty
  and supporting copy.
• Outdated hours: Holiday or pandemic-related changes must be reflected immediately. Connect schema to the same scheduling system that powers your website hours.
• Compliance issues: Avoid marking up reviews if you aggregate third-party ratings; use first-party testimonials with consent.
• Duplicate content: Multi-location networks sometimes reuse identical copy. Localize sections with provider bios, neighborhood info, and patient education to avoid thin content.
• HIPAA considerations: Do not expose PHI in reviews or testimonials. Scrub structured data for any patient identifiers.

Automate QA by comparing schema fields to your master clinic database. Trigger alerts when phone numbers, specialties, or hours diverge.

Maintenance and scaling

Clinics frequently change staff, services, and hours. Establish a governance process:

• Assign ownership for schema updates when operations change.
• Track
  lastReviewed
  dates in a shared sheet covering every clinic page.
• Schedule quarterly audits to confirm contact info, specialties, and sameAs links remain accurate.
• When opening new clinics, add schema generation to the launch checklist alongside signage, GBP verification, and EHR provisioning.
• For seasonal or mobile clinics, update
  openingHours
  and
  availabilityEnds
  /
  availabilityStarts
  so search engines understand limited availability.

If you operate telehealth hubs, create separate pages for virtual services and use

or references to avoid confusing in-person location data.

Common Errors & Fixes

• Missing country code: use two-letter codes like
  US
  .
• Incomplete address: include locality, region, postal code, and country.
• Misformatted hours: follow recognized
  openingHours
  or
  openingHoursSpecification
  formats.
• Omitted specialties: populate
  medicalSpecialty
  so crawlers understand focus areas.
• Stale NAP data: sync schema with your master directory whenever details change.

{
  "@context": "https://schema.org",
  "@type": "MedicalClinic",
  "name": "Downtown Health Clinic",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "10 1st St",
    "addressLocality": "Seattle",
    "addressRegion": "WA",
    "postalCode": "98101",
    "addressCountry": "US"
  }
}