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    Physician Schema Generator — Help Patients Find Your Practice

    Generate clean JSON‑LD for doctor‑led practices. Clarify address, phone, hours, specialties, and insurance notes to improve local discovery and trust.

    Try the Physician Generator

    Why many physician pages underperform

    Pain points we solve

    • Bare snippets: competitors show hours and phone while your result looks plain.
    • Specialties and accepted insurance aren’t obvious to prospective patients.
    • Inconsistent NAP (name, address, phone) reduces map accuracy and trust.
    • Validator warnings for address fields or `openingHours` slow down updates.

    How SwiftSchema helps

    Solution

    Our generator ensures essentials are present and correctly formatted — complete address, telephone, and opening hours — and encourages listing specialties and insurance details in visible content.

    It produces copy‑ready JSON‑LD you can paste once per location page, helping keep markup consistent across providers or multi‑site practices.

    AggregateRating is supported when you have genuine, policy‑compliant reviews; otherwise, omit it to avoid issues.

    How it works

    How it works

    1. Choose Physician in the generator below.
    2. Enter practice/physician name and complete address (street, city, region, postal code, country).
    3. Add telephone and `openingHours` (e.g., “Mo‑Fr 08:00‑17:00; Sa 09:00‑13:00”).
    4. List specialties and accepted insurance in visible content on the page.
    5. Copy JSON or Script, paste on the location page, and validate in the Rich Results Test.
    Generate Physician JSON‑LD

    Use once per location. Validate. Ship.

    What is Physician structured data?

    Physician is a LocalBusiness subtype for individual or doctor-led practices. It captures your practice’s NAP data, hours, specialties, accepted insurance, and optional services (telehealth, in-office procedures). Structured data helps search engines understand each provider location so patients see accurate info in local results, knowledge panels, and map listings.

    Why physician markup matters

    • Patient trust: Publishing clear contact details, hours, and specialties reduces confusion when patients schedule visits.
    • Compliance: Many regions require up-to-date provider info; structured data keeps your site aligned with regulatory expectations.
    • Multi-location clarity: Practices with multiple offices or providers can differentiate each location’s services.
    • Telehealth & services: Highlighting virtual visits, vaccines, or specialty procedures in schema and copy ensures search surfaces the right offerings.

    Essential properties to include

    • name
      : Physician or practice name as displayed on signage and directories.
    • address
      : Full PostalAddress (street, locality, region, postal code, country).
    • telephone
       and optional
      faxNumber
      .
    • openingHoursSpecification
      : Clear day ranges with
      HH:MM
      format; specify telehealth hours if different.
    • medicalSpecialty
       or description sections listing specialties (cardiology, family medicine).
    • availableService
      : Optional Text/Service entries for vaccinations, lab services, etc.
    • image
      : Practice or provider photos.
    • sameAs
      : Official profiles (health system pages, professional directories, social).
    • aggregateRating
      : Only if you host compliant first-party reviews.

    Preparing physician content before generating schema

    1. Confirm NAP: Use data from credentialing or practice management systems to avoid discrepancies.
    2. List services: Specialties, procedures, telehealth availability, languages spoken; include them in page copy.
    3. Gather hours: Clinic vs telehealth hours; note holiday variations.
    4. Collect imagery: Provider headshots or office interiors.
    5. Document insurance: While not a structured field, mention in copy which networks you accept.
    6. Plan governance: Define who updates schema when providers change schedules or addresses.

    Implementation workflow inside SwiftSchema

    1. Select Physician in the generator.
    2. Enter practice/physician
      name
      , canonical
      url
      , and PostalAddress.
    3. Add
      telephone
      ,
      faxNumber
      (if public), and
      openingHoursSpecification
      .
    4. Mention specialties and services in
      description
      or additional sections (and align with on-page copy).
    5. Include
      image
      and
      sameAs
      links (health system profiles, insurance directories, social).
    6. Add
      aggregateRating
      only for first-party reviews displayed on the page.
    7. Export JSON-LD and embed it on each location page; validate via the Rich Results Test.

    Troubleshooting & QA

    • Inconsistent NAP: Align schema with your locator, Business Profile, and medical directories.
    • Missing specialties: If the page lists cardiology or pediatrics, ensure the schema description mentions it too.
    • Telehealth services: Note availability in copy and, if applicable, link to virtual visit scheduling.
    • Schema reuse: Avoid copying one location’s data to another without updating address or phone; use automation to reduce errors.
    • Regulatory updates: When compliance teams change messaging, update structured data accordingly.

    Automate QA by storing provider data in a central sheet or CMS and generating schema programmatically. Schedule checks to confirm each property matches the latest provider records.

    Maintenance and governance

    • Review each provider page quarterly (or per credentialing cycle) to confirm addresses, hours, and services.
    • Update schema when providers add/remove services, join/leave the practice, or change schedules.
    • Keep
      lastReviewed
      metadata current and assign owners (practice ops, marketing) for schema updates.

    Common Errors & Fixes

    • Incomplete address: include locality, region, postal code, and country.
    • Misformatted hours: follow recognized
      openingHours
      or
      openingHoursSpecification
      formats.
    • Missing specialty context: add specialties and accepted insurance in page content.

    Required properties

    • name
    • address.streetAddress
    • address.addressLocality
    • address.addressRegion
    • address.postalCode
    • address.addressCountry

    Recommended properties

    • telephone
    • openingHours
    • aggregateRating.ratingValue
    • aggregateRating.ratingCount
    Minimal JSON-LD
    Validate
    {
  "@context": "https://schema.org",
  "@type": "Physician",
  "name": "Example Family Practice",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "12 Willow Rd",
    "addressLocality": "Madison",
    "addressRegion": "WI",
    "postalCode": "53703",
    "addressCountry": "US"
  }
}

    FAQs

    Individual vs clinic?Show
    Use Physician for doctor‑led practices; use MedicalClinic for broader clinics.
    Insurance accepted?Show
    List in content; no dedicated property exists for insurance networks.

    Related types

    Browse all schema types

    References

    Generate Physician schema

    Fill in page details, copy JSON or Script, and validate.

      Schema Type

      🩺 Physician Schema Generator

      LocalBusiness subtype for physician practices. Include address, hours, phone, specialties, and ratings when available.

      Generated Schema

      Validate your schema here.