Travel Schema Stack
VacationRental or Hotel pages with reviews, FAQs, and breadcrumb context. Includes check-in/out, amenities, offers, and location details.
When to use this stack
- Vacation rental or hotel detail pages with pricing and amenities
- Pages that need location clarity, reviews, and booking details
- Listings that benefit from FAQs on policies, parking, and arrivals
What is included
Core lodging entity with location, amenities, check-in/out, and offers.
Adds social proof and quality signals tied to the rental/hotel.
Answers guest questions on policies, parking, check-in, and amenities.
Provides navigation context for the listing within the travel site.
Properties across the bundle
Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.
Required properties
- address.addressCountry
- address.addressLocality
- address.addressRegion
- address.postalCode
- address.streetAddress
- author.name
- checkinTime
- checkoutTime
- description
- image
- itemListElement[].name
- itemReviewed.@id
- mainEntity[].@type=Question
- mainEntity[].acceptedAnswer.text
- name
- reviewBody
- reviewRating.ratingValue
- url
Recommended properties
- aggregateRating.ratingValue
- aggregateRating.reviewCount
- amenityFeature[].name
- datePublished
- geo.latitude
- geo.longitude
- itemListElement[].item
- mainEntity[].acceptedAnswer.text
- mainEntity[].author.name
- mainEntity[].name
- name
- numberOfRooms
- offers.availability
- offers.price
- offers.priceCurrency
- priceRange
- reviewRating.bestRating
Combined JSON-LD
Paste this as one script tag, then replace every example value with data from the live page.
[
{
"@context": "https://schema.org",
"@type": "VacationRental",
"@id": "https://www.example.com/stays/ocean-villa#rental",
"name": "Oceanview Villa",
"description": "Beachfront 3-bedroom villa with pool, workspace, and fast Wi-Fi.",
"url": "https://www.example.com/stays/ocean-villa",
"image": [
"https://www.example.com/images/ocean-villa-hero.webp",
"https://www.example.com/images/ocean-villa-pool.webp"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Coastline Dr",
"addressLocality": "Santa Cruz",
"addressRegion": "CA",
"postalCode": "95060",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 36.962,
"longitude": -122.022
},
"priceRange": "$$$",
"numberOfRooms": 3,
"amenityFeature": [
{ "@type": "LocationFeatureSpecification", "name": "Pool" },
{ "@type": "LocationFeatureSpecification", "name": "Dedicated workspace" },
{ "@type": "LocationFeatureSpecification", "name": "Fast Wi-Fi" }
],
"checkinTime": "15:00",
"checkoutTime": "11:00",
"offers": {
"@type": "Offer",
"price": "325.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"url": "https://www.example.com/stays/ocean-villa#book"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 4.9,
"reviewCount": 87
}
},
{
"@context": "https://schema.org",
"@type": "Review",
"@id": "https://www.example.com/reviews/ocean-villa-1#review",
"name": "Fantastic stay by the beach",
"reviewBody": "Clean, quiet, and loved the pool. Great Wi-Fi for remote work.",
"datePublished": "2026-02-05",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5
},
"author": { "@type": "Person", "name": "Alex P." },
"itemReviewed": { "@id": "https://www.example.com/stays/ocean-villa#rental" }
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Is early check-in available?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, when the calendar allows. Message us after booking; early check-in is $50 and confirmed 24 hours prior."
}
},
{
"@type": "Question",
"name": "Is parking included?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Two reserved driveway spots are included at no cost."
}
},
{
"@type": "Question",
"name": "Are pets allowed?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Up to 2 dogs under 60 lbs are allowed with a $75 pet fee per stay."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
{ "@type": "ListItem", "position": 2, "name": "Stays", "item": "https://www.example.com/stays" },
{ "@type": "ListItem", "position": 3, "name": "Oceanview Villa", "item": "https://www.example.com/stays/ocean-villa" }
]
}
]Implement and verify
- 01
Start with the live page
Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.
- 02
Add one JSON-LD script
Use the combined example as a template in the document head or before the closing body tag.
- 03
Complete regional details
Fill shipping destinations and timing for every region the page actually serves.
- 04
Link the return policy
Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.
- 05
Match visible answers
Add only FAQs that users can read on the same page, with identical answers.
- 06
Validate after changes
Run Rich Results Test after implementation and whenever price, availability, or policy data changes.
Common errors and fixes
- Missing currency or availability
Use ISO currency codes and complete schema.org availability URLs in Offer data.
- Incomplete shipping details
Include shippingDestination.addressCountry and deliveryTime.transitTime with units.
- Return policy is not connected
Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.
- FAQ answers differ from the page
Keep structured FAQ answers identical to visible answers.
Stack FAQs
Can I swap VacationRental for Hotel?
Yes. Use the same structure with @type set to Hotel and keep required location and offer fields aligned to the hotel page.
How do I keep policies consistent?
Match check-in/out, pet, and parking policies with the visible content and booking engine. Revalidate after policy updates.