Nonprofit / Campaign Stack
Donation or campaign pages with org identity, event tie-in, reviews/testimonials, FAQs, and breadcrumb context.
When to use this stack
- Nonprofit campaign or donation landing pages needing org identity and campaign details
- Event-driven fundraising pages (galas, runs) that need structured event context
- Pages where FAQs and testimonials help donor confidence and clarity
What is included
Anchors nonprofit identity, mission, and donation URL.
Represents the related event or campaign milestone (optional but powerful for event-driven fundraising).
Shows testimonials or impact quotes tied to the organization/campaign.
Answers donation, tax-deductibility, matching gifts, and impact questions.
Provides navigation context within the site.
Properties across the bundle
Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.
Required properties
- author.name
- eventAttendanceMode
- itemListElement[].name
- itemReviewed.@id
- location.name
- logo
- mainEntity[].@type=Question
- mainEntity[].acceptedAnswer.text
- name
- reviewBody
- reviewRating.ratingValue
- startDate
- url
Recommended properties
- address.addressCountry
- datePublished
- description
- eventStatus
- foundingDate
- itemListElement[].item
- mainEntity[].acceptedAnswer.text
- mainEntity[].author.name
- mainEntity[].name
- name
- offers.price
- offers.priceCurrency
- offers.url
- reviewRating.bestRating
- sameAs[]
Combined JSON-LD
Paste this as one script tag, then replace every example value with data from the live page.
[
{
"@context": "https://schema.org",
"@type": "NGO",
"@id": "https://www.example.org/donate/clean-water#org",
"name": "Clean Water Now",
"url": "https://www.example.org/donate/clean-water",
"logo": "https://www.example.org/images/logo-120x60.png",
"sameAs": [
"https://www.linkedin.com/company/clean-water-now",
"https://twitter.com/cleanwaternow"
]
},
{
"@context": "https://schema.org",
"@type": "Event",
"@id": "https://www.example.org/donate/clean-water#event",
"name": "Clean Water Spring Campaign 2026",
"description": "Fundraising drive to build 50 wells across rural communities.",
"startDate": "2026-03-15",
"eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode",
"eventStatus": "https://schema.org/EventScheduled",
"location": {
"@type": "VirtualLocation",
"name": "Online"
},
"offers": {
"@type": "Offer",
"price": "0.00",
"priceCurrency": "USD",
"url": "https://www.example.org/donate/clean-water#donate"
}
},
{
"@context": "https://schema.org",
"@type": "Review",
"@id": "https://www.example.org/testimonials/anna#review",
"name": "Impactful and transparent",
"reviewBody": "I visited a community well built last year—seeing the impact firsthand made me a recurring donor.",
"datePublished": "2026-02-10",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5
},
"author": { "@type": "Person", "name": "Anna K." },
"itemReviewed": { "@id": "https://www.example.org/donate/clean-water#org" }
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Are donations tax-deductible?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Clean Water Now is a 501(c)(3) nonprofit. Receipts are emailed after each donation."
}
},
{
"@type": "Question",
"name": "Do you offer employer matching?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. We provide a matching gift lookup and will supply verification letters for employers."
}
},
{
"@type": "Question",
"name": "How are funds used?",
"acceptedAnswer": {
"@type": "Answer",
"text": "75% funds field projects, 20% training/maintenance, 5% administration. Quarterly impact reports are published on the campaign page."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.org" },
{ "@type": "ListItem", "position": 2, "name": "Donate", "item": "https://www.example.org/donate" },
{ "@type": "ListItem", "position": 3, "name": "Clean Water Campaign", "item": "https://www.example.org/donate/clean-water" }
]
}
]Implement and verify
- 01
Start with the live page
Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.
- 02
Add one JSON-LD script
Use the combined example as a template in the document head or before the closing body tag.
- 03
Complete regional details
Fill shipping destinations and timing for every region the page actually serves.
- 04
Link the return policy
Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.
- 05
Match visible answers
Add only FAQs that users can read on the same page, with identical answers.
- 06
Validate after changes
Run Rich Results Test after implementation and whenever price, availability, or policy data changes.
Common errors and fixes
- Missing currency or availability
Use ISO currency codes and complete schema.org availability URLs in Offer data.
- Incomplete shipping details
Include shippingDestination.addressCountry and deliveryTime.transitTime with units.
- Return policy is not connected
Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.
- FAQ answers differ from the page
Keep structured FAQ answers identical to visible answers.
Stack FAQs
Is the Event object required?
Optional but recommended for campaign drives tied to dates. For evergreen donation pages, omit Event and keep NGO + FAQ + Breadcrumb.
How should I link to the donation CTA?
Use the NGO or Event URL for the donation target; ensure the JSON-LD matches the visible CTA link on the page.