Real Estate Stack
Real estate pages with agent/broker identity, property context, reviews, FAQs, and breadcrumb. Useful for agent profiles or property detail pages.
When to use this stack
- Property detail pages with agent info and reviews
- Agent or brokerage pages with listings and navigation
- Pages where FAQs cover showings, offers, and service areas
What is included
Agent/broker identity with contact and service area.
Property location context (for property pages).
Social proof for the agent/broker or property experience.
Answer showing, offer, and service area questions.
Navigation context.
Properties across the bundle
Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.
Required properties
- address.addressCountry
- address.addressLocality
- address.addressRegion
- address.postalCode
- address.streetAddress
- author.name
- itemListElement[].name
- itemReviewed.@id
- mainEntity[].@type=Question
- mainEntity[].acceptedAnswer.text
- name
- reviewBody
- reviewRating.ratingValue
- telephone
- url
Recommended properties
- areaServed.name
- datePublished
- geo.latitude
- geo.longitude
- image
- itemListElement[].item
- logo
- mainEntity[].acceptedAnswer.text
- mainEntity[].author.name
- mainEntity[].name
- name
- reviewRating.bestRating
- sameAs[]
Combined JSON-LD
Paste this as one script tag, then replace every example value with data from the live page.
[
{
"@context": "https://schema.org",
"@type": "RealEstateAgent",
"@id": "https://www.example.com/agents/smith-team#agent",
"name": "Smith Realty Team",
"url": "https://www.example.com/agents/smith-team",
"image": "https://www.example.com/images/agents/smith-team.webp",
"telephone": "+1-512-555-2323",
"address": {
"@type": "PostalAddress",
"streetAddress": "100 Market St",
"addressLocality": "Austin",
"addressRegion": "TX",
"postalCode": "78701",
"addressCountry": "US"
},
"areaServed": {
"@type": "AdministrativeArea",
"name": "Austin, TX"
},
"sameAs": [
"https://www.zillow.com/profile/smith-team",
"https://www.linkedin.com/company/smith-team"
]
},
{
"@context": "https://schema.org",
"@type": "Place",
"@id": "https://www.example.com/listings/123-lakeside#place",
"name": "123 Lakeside Dr",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Lakeside Dr",
"addressLocality": "Austin",
"addressRegion": "TX",
"postalCode": "78704",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 30.245,
"longitude": -97.763
}
},
{
"@context": "https://schema.org",
"@type": "Review",
"@id": "https://www.example.com/reviews/smith-team-1#review",
"name": "Great buyer experience",
"reviewBody": "Quick showings, strong negotiation support, and smooth closing.",
"datePublished": "2026-02-14",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5
},
"author": { "@type": "Person", "name": "Alex R." },
"itemReviewed": { "@id": "https://www.example.com/agents/smith-team#agent" }
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Do you handle both buying and selling?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. We represent buyers and sellers in the Austin metro; we also handle leasing on select properties."
}
},
{
"@type": "Question",
"name": "How fast can I tour a property?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Most showings can be scheduled within 24 hours. Call or request a tour from the listing page."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
{ "@type": "ListItem", "position": 2, "name": "Agents", "item": "https://www.example.com/agents" },
{ "@type": "ListItem", "position": 3, "name": "Smith Realty Team", "item": "https://www.example.com/agents/smith-team" }
]
}
]Implement and verify
- 01
Start with the live page
Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.
- 02
Add one JSON-LD script
Use the combined example as a template in the document head or before the closing body tag.
- 03
Complete regional details
Fill shipping destinations and timing for every region the page actually serves.
- 04
Link the return policy
Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.
- 05
Match visible answers
Add only FAQs that users can read on the same page, with identical answers.
- 06
Validate after changes
Run Rich Results Test after implementation and whenever price, availability, or policy data changes.
Common errors and fixes
- Missing currency or availability
Use ISO currency codes and complete schema.org availability URLs in Offer data.
- Incomplete shipping details
Include shippingDestination.addressCountry and deliveryTime.transitTime with units.
- Return policy is not connected
Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.
- FAQ answers differ from the page
Keep structured FAQ answers identical to visible answers.
Stack FAQs
Can I attach listings to the agent?
Use on-page links from the agent page to listings; keep property schema on the listing pages. Here we anchor to Place for property context if needed.
Should I include offers or price?
Keep pricing on the property listing schema. This stack focuses on agent identity, location context, reviews, and FAQs.