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    SwiftSchema

    Intuitive Schema Generation at Your Fingertips

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      Stack

      Real Estate Stack

      Real estate pages with agent/broker identity, property context, reviews, FAQs, and breadcrumb. Useful for agent profiles or property detail pages.

      Open generatorValidate in Rich Results Test

      When to use this stack

      • Property detail pages with agent info and reviews
      • Agent or brokerage pages with listings and navigation
      • Pages where FAQs cover showings, offers, and service areas

      What's included

      • Real Estate Agent
        Open generator

        Agent/broker identity with contact and service area.

      • Property location context (for property pages).

      • Social proof for the agent/broker or property experience.

      • Frequently Asked Questions
        Open generator

        Answer showing, offer, and service area questions.

      • Breadcrumb
        Open generator

        Navigation context.

      Required properties (stack union)

      Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

      address.addressCountry
      address.addressLocality
      address.addressRegion
      address.postalCode
      address.streetAddress
      author.name
      itemListElement[].name
      itemReviewed.@id
      mainEntity[].@type=Question
      mainEntity[].acceptedAnswer.text
      name
      reviewBody
      reviewRating.ratingValue
      telephone
      url

      Recommended properties (stack union)

      areaServed.name
      datePublished
      geo.latitude
      geo.longitude
      image
      itemListElement[].item
      logo
      mainEntity[].acceptedAnswer.text
      mainEntity[].author.name
      mainEntity[].name
      name
      reviewRating.bestRating
      sameAs[]

      Combined JSON-LD

      Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

      Validate
      [
        {
          "@context": "https://schema.org",
          "@type": "RealEstateAgent",
          "@id": "https://www.example.com/agents/smith-team#agent",
          "name": "Smith Realty Team",
          "url": "https://www.example.com/agents/smith-team",
          "image": "https://www.example.com/images/agents/smith-team.webp",
          "telephone": "+1-512-555-2323",
          "address": {
            "@type": "PostalAddress",
            "streetAddress": "100 Market St",
            "addressLocality": "Austin",
            "addressRegion": "TX",
            "postalCode": "78701",
            "addressCountry": "US"
          },
          "areaServed": {
            "@type": "AdministrativeArea",
            "name": "Austin, TX"
          },
          "sameAs": [
            "https://www.zillow.com/profile/smith-team",
            "https://www.linkedin.com/company/smith-team"
          ]
        },
        {
          "@context": "https://schema.org",
          "@type": "Place",
          "@id": "https://www.example.com/listings/123-lakeside#place",
          "name": "123 Lakeside Dr",
          "address": {
            "@type": "PostalAddress",
            "streetAddress": "123 Lakeside Dr",
            "addressLocality": "Austin",
            "addressRegion": "TX",
            "postalCode": "78704",
            "addressCountry": "US"
          },
          "geo": {
            "@type": "GeoCoordinates",
            "latitude": 30.245,
            "longitude": -97.763
          }
        },
        {
          "@context": "https://schema.org",
          "@type": "Review",
          "@id": "https://www.example.com/reviews/smith-team-1#review",
          "name": "Great buyer experience",
          "reviewBody": "Quick showings, strong negotiation support, and smooth closing.",
          "datePublished": "2026-02-14",
          "reviewRating": {
            "@type": "Rating",
            "ratingValue": 5,
            "bestRating": 5
          },
          "author": { "@type": "Person", "name": "Alex R." },
          "itemReviewed": { "@id": "https://www.example.com/agents/smith-team#agent" }
        },
        {
          "@context": "https://schema.org",
          "@type": "FAQPage",
          "mainEntity": [
            {
              "@type": "Question",
              "name": "Do you handle both buying and selling?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Yes. We represent buyers and sellers in the Austin metro; we also handle leasing on select properties."
              }
            },
            {
              "@type": "Question",
              "name": "How fast can I tour a property?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Most showings can be scheduled within 24 hours. Call or request a tour from the listing page."
              }
            }
          ]
        },
        {
          "@context": "https://schema.org",
          "@type": "BreadcrumbList",
          "itemListElement": [
            { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
            { "@type": "ListItem", "position": 2, "name": "Agents", "item": "https://www.example.com/agents" },
            { "@type": "ListItem", "position": 3, "name": "Smith Realty Team", "item": "https://www.example.com/agents/smith-team" }
          ]
        }
      ]

      Implementation steps

      1. Start from your live product detail page content; ensure titles, prices, and availability match the page.
      2. Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
      3. Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
      4. Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
      5. Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
      6. Validate in the Rich Results Test and revalidate after price/availability/policy changes.

      Common errors and fixes

      FAQs

      Can I attach listings to the agent?

      Use on-page links from the agent page to listings; keep property schema on the listing pages. Here we anchor to Place for property context if needed.

      Should I include offers or price?

      Keep pricing on the property listing schema. This stack focuses on agent identity, location context, reviews, and FAQs.

      References