Cookies & analytics

    We use cookies for analytics and to serve ads. Accept to enable Google Analytics and AdSense. You can decline to stay opt-out.

    SwiftSchema Logo

    SwiftSchema

    Intuitive Schema Generation at Your Fingertips

    AboutLearnContact
      Stack

      Real Estate Community Stack

      Community/HOA pages with Place + Offer context, FAQs, and breadcrumb navigation.

      Open generatorValidate in Rich Results Test

      When to use this stack

      • Master-planned community pages with amenities and pricing
      • HOA/community landing pages for prospective buyers
      • Pages where FAQs clarify fees, rules, and availability

      What's included

      • Anchors the community location, identity, and address.

      • Represents community pricing or availability with a CTA URL.

      • Frequently Asked Questions
        Open generator

        Answers questions about HOA fees, amenities, and rules.

      • Breadcrumb
        Open generator

        Provides navigation context to the community page.

      Required properties (stack union)

      Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

      address.addressCountry
      address.addressLocality
      address.addressRegion
      address.postalCode
      address.streetAddress
      availability
      itemListElement[].name
      itemOffered.@id
      mainEntity[].@type=Question
      mainEntity[].acceptedAnswer.text
      name
      price
      priceCurrency
      url

      Recommended properties (stack union)

      category
      description
      geo.latitude
      geo.longitude
      image
      itemListElement[].item
      mainEntity[].acceptedAnswer.text
      mainEntity[].author.name
      mainEntity[].name
      priceValidUntil
      telephone

      Combined JSON-LD

      Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

      Validate
      [
        {
          "@context": "https://schema.org",
          "@type": "Place",
          "@id": "https://www.example.com/communities/oak-ridge#place",
          "name": "Oak Ridge Community",
          "url": "https://www.example.com/communities/oak-ridge",
          "image": "https://www.example.com/images/oak-ridge.webp",
          "address": {
            "@type": "PostalAddress",
            "streetAddress": "100 Oak Ridge Pkwy",
            "addressLocality": "Austin",
            "addressRegion": "TX",
            "postalCode": "78748",
            "addressCountry": "US"
          },
          "geo": {
            "@type": "GeoCoordinates",
            "latitude": "30.1705",
            "longitude": "-97.8225"
          }
        },
        {
          "@context": "https://schema.org",
          "@type": "Offer",
          "@id": "https://www.example.com/communities/oak-ridge#offer",
          "name": "Homes from $425,000",
          "price": "425000",
          "priceCurrency": "USD",
          "availability": "https://schema.org/InStock",
          "url": "https://www.example.com/communities/oak-ridge#availability",
          "itemOffered": { "@id": "https://www.example.com/communities/oak-ridge#place" },
          "category": "NewHomeCommunity",
          "description": "Single-family homes with access to parks, trails, and community pool."
        },
        {
          "@context": "https://schema.org",
          "@type": "FAQPage",
          "mainEntity": [
            {
              "@type": "Question",
              "name": "What are the HOA fees?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "HOA fees are $85/month and include amenity maintenance and community events."
              }
            },
            {
              "@type": "Question",
              "name": "What amenities are included?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Residents have access to a pool, fitness center, playgrounds, and walking trails."
              }
            },
            {
              "@type": "Question",
              "name": "Are there move-in ready homes?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Yes. Move-in ready inventory is listed in the Availability section on this page."
              }
            }
          ]
        },
        {
          "@context": "https://schema.org",
          "@type": "BreadcrumbList",
          "itemListElement": [
            { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
            { "@type": "ListItem", "position": 2, "name": "Communities", "item": "https://www.example.com/communities" },
            { "@type": "ListItem", "position": 3, "name": "Oak Ridge", "item": "https://www.example.com/communities/oak-ridge" }
          ]
        }
      ]

      Implementation steps

      1. Start from your live product detail page content; ensure titles, prices, and availability match the page.
      2. Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
      3. Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
      4. Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
      5. Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
      6. Validate in the Rich Results Test and revalidate after price/availability/policy changes.

      Common errors and fixes

      FAQs

      Can I list multiple price ranges?

      Yes. Use one Offer per range or home type, each pointing to the same Place @id.

      What if prices change frequently?

      Use priceValidUntil for time-bound prices and keep the Offer aligned to what is visible on the page.

      References