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Community/HOA pages with Place + Offer context, FAQs, and breadcrumb navigation.
Anchors the community location, identity, and address.
Represents community pricing or availability with a CTA URL.
Answers questions about HOA fees, amenities, and rules.
Provides navigation context to the community page.
Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).
Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.
[
{
"@context": "https://schema.org",
"@type": "Place",
"@id": "https://www.example.com/communities/oak-ridge#place",
"name": "Oak Ridge Community",
"url": "https://www.example.com/communities/oak-ridge",
"image": "https://www.example.com/images/oak-ridge.webp",
"address": {
"@type": "PostalAddress",
"streetAddress": "100 Oak Ridge Pkwy",
"addressLocality": "Austin",
"addressRegion": "TX",
"postalCode": "78748",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "30.1705",
"longitude": "-97.8225"
}
},
{
"@context": "https://schema.org",
"@type": "Offer",
"@id": "https://www.example.com/communities/oak-ridge#offer",
"name": "Homes from $425,000",
"price": "425000",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"url": "https://www.example.com/communities/oak-ridge#availability",
"itemOffered": { "@id": "https://www.example.com/communities/oak-ridge#place" },
"category": "NewHomeCommunity",
"description": "Single-family homes with access to parks, trails, and community pool."
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What are the HOA fees?",
"acceptedAnswer": {
"@type": "Answer",
"text": "HOA fees are $85/month and include amenity maintenance and community events."
}
},
{
"@type": "Question",
"name": "What amenities are included?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Residents have access to a pool, fitness center, playgrounds, and walking trails."
}
},
{
"@type": "Question",
"name": "Are there move-in ready homes?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Move-in ready inventory is listed in the Availability section on this page."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
{ "@type": "ListItem", "position": 2, "name": "Communities", "item": "https://www.example.com/communities" },
{ "@type": "ListItem", "position": 3, "name": "Oak Ridge", "item": "https://www.example.com/communities/oak-ridge" }
]
}
]Yes. Use one Offer per range or home type, each pointing to the same Place @id.
Use priceValidUntil for time-bound prices and keep the Offer aligned to what is visible on the page.