SwiftSchemaGenerate
    Schema stack

    Real Estate Community Stack

    Community/HOA pages with Place + Offer context, FAQs, and breadcrumb navigation.

    Open generatorValidate in Rich Results Test
    Included schema
    Place
    Offer
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Master-planned community pages with amenities and pricing
    • HOA/community landing pages for prospective buyers
    • Pages where FAQs clarify fees, rules, and availability
    Composition

    What is included

    • Place

      Anchors the community location, identity, and address.

    • Offer

      Represents community pricing or availability with a CTA URL.

    • Frequently Asked Questions

      Answers questions about HOA fees, amenities, and rules.

    • Breadcrumb

      Provides navigation context to the community page.

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • address.addressCountry
    • address.addressLocality
    • address.addressRegion
    • address.postalCode
    • address.streetAddress
    • availability
    • itemListElement[].name
    • itemOffered.@id
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • price
    • priceCurrency
    • url

    Recommended properties

    • category
    • description
    • geo.latitude
    • geo.longitude
    • image
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • priceValidUntil
    • telephone
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    Validate
    [
  {
    "@context": "https://schema.org",
    "@type": "Place",
    "@id": "https://www.example.com/communities/oak-ridge#place",
    "name": "Oak Ridge Community",
    "url": "https://www.example.com/communities/oak-ridge",
    "image": "https://www.example.com/images/oak-ridge.webp",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "100 Oak Ridge Pkwy",
      "addressLocality": "Austin",
      "addressRegion": "TX",
      "postalCode": "78748",
      "addressCountry": "US"
    },
    "geo": {
      "@type": "GeoCoordinates",
      "latitude": "30.1705",
      "longitude": "-97.8225"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "Offer",
    "@id": "https://www.example.com/communities/oak-ridge#offer",
    "name": "Homes from $425,000",
    "price": "425000",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock",
    "url": "https://www.example.com/communities/oak-ridge#availability",
    "itemOffered": { "@id": "https://www.example.com/communities/oak-ridge#place" },
    "category": "NewHomeCommunity",
    "description": "Single-family homes with access to parks, trails, and community pool."
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "What are the HOA fees?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "HOA fees are $85/month and include amenity maintenance and community events."
        }
      },
      {
        "@type": "Question",
        "name": "What amenities are included?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Residents have access to a pool, fitness center, playgrounds, and walking trails."
        }
      },
      {
        "@type": "Question",
        "name": "Are there move-in ready homes?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes. Move-in ready inventory is listed in the Availability section on this page."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Communities", "item": "https://www.example.com/communities" },
      { "@type": "ListItem", "position": 3, "name": "Oak Ridge", "item": "https://www.example.com/communities/oak-ridge" }
    ]
  }
]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Can I list multiple price ranges?

    Yes. Use one Offer per range or home type, each pointing to the same Place @id.

    What if prices change frequently?

    Use priceValidUntil for time-bound prices and keep the Offer aligned to what is visible on the page.

    Primary sources

    References