SwiftSchemaGenerate
    Schema stack

    Coupon Code Detail Stack

    Individual coupon code pages with WebPage + Offer context, FAQs, and breadcrumb navigation.

    Open generatorValidate in Rich Results Test
    Included schema
    Web Page
    Offer
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Coupon detail pages with code, terms, and validity
    • Brand promo pages with a single offer
    • Pages where FAQs clarify exclusions and redemption
    Composition

    What is included

    • Web Page

      Declares the coupon detail page and its description.

    • Offer

      Defines the coupon offer, validity, and destination URL.

    • Frequently Asked Questions

      Answers questions about redemption, exclusions, and stacking.

    • Breadcrumb

      Provides navigation context to the coupon page.

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • availability
    • description
    • itemListElement[].name
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • price
    • priceCurrency
    • priceValidUntil
    • url

    Recommended properties

    • category
    • dateModified
    • description
    • eligibleRegion
    • inLanguage
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    Validate
    [
  {
    "@context": "https://schema.org",
    "@type": "WebPage",
    "@id": "https://www.example.com/coupons/summer10#page",
    "name": "SUMMER10 Coupon Code",
    "description": "Get 10% off summer essentials with code SUMMER10.",
    "url": "https://www.example.com/coupons/summer10",
    "inLanguage": "en",
    "dateModified": "2025-06-01"
  },
  {
    "@context": "https://schema.org",
    "@type": "Offer",
    "@id": "https://www.example.com/coupons/summer10#offer",
    "name": "SUMMER10 — 10% Off",
    "price": "10.00",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock",
    "url": "https://www.example.com/shop#apply-summer10",
    "priceValidUntil": "2025-08-31",
    "category": "CouponCode",
    "description": "10% off select summer items. Exclusions apply."
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Where do I apply the code?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Enter SUMMER10 at checkout in the promo code field."
        }
      },
      {
        "@type": "Question",
        "name": "Can I stack this code?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "No. This code cannot be combined with other offers."
        }
      },
      {
        "@type": "Question",
        "name": "Which items are excluded?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Final sale and gift cards are excluded. See the terms section for details."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Coupons", "item": "https://www.example.com/coupons" },
      { "@type": "ListItem", "position": 3, "name": "SUMMER10", "item": "https://www.example.com/coupons/summer10" }
    ]
  }
]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Should I include the code itself?

    Yes. Display the code in visible content and ensure the Offer name matches the code.

    What if the discount is a dollar amount?

    Set price to the dollar value and note the discount type in the description.

    Primary sources

    References