Schema stack

    Credit Card Rewards / Benefits Stack

    Credit card benefits pages with FinancialProduct context, offers, FAQs, and breadcrumbs.

    Included schema
    Financial Product
    Offer
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Credit card rewards and benefits detail pages
    • Issuer product pages explaining fees, perks, and earning rates
    • FAQ pages clarifying eligibility, fees, and redemption
    Composition

    What is included

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • availability
    • description
    • itemListElement[].name
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • price
    • priceCurrency
    • provider.name
    • url

    Recommended properties

    • annualPercentageRate
    • category
    • description
    • feesAndCommissionsSpecification
    • interestRate
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • offers.url
    • priceSpecification.price
    • priceSpecification.priceCurrency
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    [
      {
        "@context": "https://schema.org",
        "@type": "FinancialProduct",
        "@id": "https://www.example.com/cards/rewards#product",
        "name": "Northwind Rewards Card",
        "description": "Travel rewards credit card with points on airfare, dining, and hotels.",
        "url": "https://www.example.com/cards/rewards",
        "provider": { "@type": "Organization", "name": "Northwind Bank" },
        "feesAndCommissionsSpecification": "Annual fee applies. See terms for full fee schedule.",
        "interestRate": "21.99%"
      },
      {
        "@context": "https://schema.org",
        "@type": "Offer",
        "@id": "https://www.example.com/cards/rewards#annual-fee",
        "name": "Annual Fee",
        "description": "Annual membership fee billed after account opening and each anniversary.",
        "price": "95.00",
        "priceCurrency": "USD",
        "availability": "https://schema.org/InStock",
        "url": "https://www.example.com/cards/rewards#fees",
        "priceSpecification": {
          "@type": "UnitPriceSpecification",
          "price": "95.00",
          "priceCurrency": "USD",
          "unitText": "per year"
        }
      },
      {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
          {
            "@type": "Question",
            "name": "Is there a foreign transaction fee?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "No. The card does not charge foreign transaction fees on international purchases."
            }
          },
          {
            "@type": "Question",
            "name": "When is the annual fee charged?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "The annual fee is charged when the account is opened and again each year on the anniversary."
            }
          },
          {
            "@type": "Question",
            "name": "How do I redeem rewards?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Rewards can be redeemed online for travel bookings, statement credits, or gift cards."
            }
          }
        ]
      },
      {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
          { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
          { "@type": "ListItem", "position": 2, "name": "Credit Cards", "item": "https://www.example.com/cards" },
          { "@type": "ListItem", "position": 3, "name": "Northwind Rewards Card", "item": "https://www.example.com/cards/rewards" }
        ]
      }
    ]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Should I include APR in the FinancialProduct?

    If APR is visible on the page, add interestRate or annualPercentageRate to mirror the disclosed range.

    Can I describe the welcome bonus?

    Yes. Use an additional Offer or add the bonus details to the FinancialProduct description.

    Primary sources

    References