Schema stack

    Apprenticeship Program Stack

    Apprenticeship program pages with EducationalOrganization + Course + Offer context, FAQs, and breadcrumbs.

    Included schema
    Educational Organization
    Course
    Offer
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Apprenticeship program landing pages
    • Cohort-based trade or tech apprenticeship enrollments
    • Pages outlining program structure, tuition, and eligibility
    Composition

    What is included

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • availability
    • description
    • itemListElement[].name
    • logo
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • price
    • priceCurrency
    • provider.@id
    • url

    Recommended properties

    • courseCode
    • description
    • educationalCredentialAwarded
    • eligibleCustomerType
    • hasCourseInstance
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • priceValidUntil
    • sameAs
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    [
      {
        "@context": "https://schema.org",
        "@type": "EducationalOrganization",
        "@id": "https://www.example.com/apprenticeship#org",
        "name": "Northwind Apprenticeship Institute",
        "url": "https://www.example.com/apprenticeship",
        "logo": "https://www.example.com/images/apprenticeship-logo.svg",
        "description": "Paid apprenticeship programs for software and IT operations."
      },
      {
        "@context": "https://schema.org",
        "@type": "Course",
        "@id": "https://www.example.com/apprenticeship/software#course",
        "name": "Software Engineering Apprenticeship",
        "description": "A 12-month paid apprenticeship covering full-stack development and mentorship.",
        "provider": { "@id": "https://www.example.com/apprenticeship#org" },
        "url": "https://www.example.com/apprenticeship/software",
        "courseCode": "SEA-101",
        "educationalCredentialAwarded": "Certificate of Apprenticeship"
      },
      {
        "@context": "https://schema.org",
        "@type": "Offer",
        "@id": "https://www.example.com/apprenticeship/software#offer",
        "name": "Apprenticeship Enrollment",
        "description": "No tuition; participants receive a monthly stipend during the program.",
        "price": "0.00",
        "priceCurrency": "USD",
        "availability": "https://schema.org/InStock",
        "url": "https://www.example.com/apprenticeship/software/apply"
      },
      {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
          {
            "@type": "Question",
            "name": "Who is eligible to apply?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Applicants must be 18+ and authorized to work in the US. No prior degree required."
            }
          },
          {
            "@type": "Question",
            "name": "Is the program full-time?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Yes. Apprentices participate 35–40 hours per week with paid project work."
            }
          },
          {
            "@type": "Question",
            "name": "Do you offer job placement?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "We provide placement support and interview prep during the final month."
            }
          }
        ]
      },
      {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
          { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
          { "@type": "ListItem", "position": 2, "name": "Programs", "item": "https://www.example.com/programs" },
          { "@type": "ListItem", "position": 3, "name": "Apprenticeship", "item": "https://www.example.com/apprenticeship" }
        ]
      }
    ]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Should I include multiple cohorts?

    If cohort dates are shown, add CourseInstance entries and link them to the Course with hasCourseInstance.

    How do I show paid stipends?

    Use an Offer with price set to 0 and describe stipend details in the offer description.

    Primary sources

    References