Apprenticeship Program Stack
Apprenticeship program pages with EducationalOrganization + Course + Offer context, FAQs, and breadcrumbs.
When to use this stack
- Apprenticeship program landing pages
- Cohort-based trade or tech apprenticeship enrollments
- Pages outlining program structure, tuition, and eligibility
What is included
Anchors the training provider and program sponsor.
Defines the apprenticeship curriculum or program track.
Represents tuition or stipend terms and enrollment CTA.
Answers eligibility, schedule, and placement questions.
Provides navigation context for the apprenticeship page.
Properties across the bundle
Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.
Required properties
- availability
- description
- itemListElement[].name
- logo
- mainEntity[].@type=Question
- mainEntity[].acceptedAnswer.text
- name
- price
- priceCurrency
- provider.@id
- url
Recommended properties
- courseCode
- description
- educationalCredentialAwarded
- eligibleCustomerType
- hasCourseInstance
- itemListElement[].item
- mainEntity[].acceptedAnswer.text
- mainEntity[].author.name
- mainEntity[].name
- priceValidUntil
- sameAs
Combined JSON-LD
Paste this as one script tag, then replace every example value with data from the live page.
[
{
"@context": "https://schema.org",
"@type": "EducationalOrganization",
"@id": "https://www.example.com/apprenticeship#org",
"name": "Northwind Apprenticeship Institute",
"url": "https://www.example.com/apprenticeship",
"logo": "https://www.example.com/images/apprenticeship-logo.svg",
"description": "Paid apprenticeship programs for software and IT operations."
},
{
"@context": "https://schema.org",
"@type": "Course",
"@id": "https://www.example.com/apprenticeship/software#course",
"name": "Software Engineering Apprenticeship",
"description": "A 12-month paid apprenticeship covering full-stack development and mentorship.",
"provider": { "@id": "https://www.example.com/apprenticeship#org" },
"url": "https://www.example.com/apprenticeship/software",
"courseCode": "SEA-101",
"educationalCredentialAwarded": "Certificate of Apprenticeship"
},
{
"@context": "https://schema.org",
"@type": "Offer",
"@id": "https://www.example.com/apprenticeship/software#offer",
"name": "Apprenticeship Enrollment",
"description": "No tuition; participants receive a monthly stipend during the program.",
"price": "0.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"url": "https://www.example.com/apprenticeship/software/apply"
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Who is eligible to apply?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Applicants must be 18+ and authorized to work in the US. No prior degree required."
}
},
{
"@type": "Question",
"name": "Is the program full-time?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Apprentices participate 35–40 hours per week with paid project work."
}
},
{
"@type": "Question",
"name": "Do you offer job placement?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We provide placement support and interview prep during the final month."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
{ "@type": "ListItem", "position": 2, "name": "Programs", "item": "https://www.example.com/programs" },
{ "@type": "ListItem", "position": 3, "name": "Apprenticeship", "item": "https://www.example.com/apprenticeship" }
]
}
]Implement and verify
- 01
Start with the live page
Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.
- 02
Add one JSON-LD script
Use the combined example as a template in the document head or before the closing body tag.
- 03
Complete regional details
Fill shipping destinations and timing for every region the page actually serves.
- 04
Link the return policy
Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.
- 05
Match visible answers
Add only FAQs that users can read on the same page, with identical answers.
- 06
Validate after changes
Run Rich Results Test after implementation and whenever price, availability, or policy data changes.
Common errors and fixes
- Missing currency or availability
Use ISO currency codes and complete schema.org availability URLs in Offer data.
- Incomplete shipping details
Include shippingDestination.addressCountry and deliveryTime.transitTime with units.
- Return policy is not connected
Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.
- FAQ answers differ from the page
Keep structured FAQ answers identical to visible answers.
Stack FAQs
Should I include multiple cohorts?
If cohort dates are shown, add CourseInstance entries and link them to the Course with hasCourseInstance.
How do I show paid stipends?
Use an Offer with price set to 0 and describe stipend details in the offer description.