Educational Organization Schema Generator — Clarify School Identity

Generate clean EducationalOrganization JSON‑LD for schools and universities. Align name, URL, logo, address, and official profiles to strengthen entity signals.

Try the Educational Org Generator

Why many school pages underperform

Pain points we solve

Inconsistent school name/URL across pages and directories.
Logos are blocked, low‑quality, or unstable URLs.
Official profiles (sameAs) aren’t linked, weakening identity.
Course and CourseInstance pages aren’t linked back to the institution.

How SwiftSchema helps

Solution

The generator outputs the essentials for institutions: name, canonical site URL, a crawlable logo (prefer ImageObject), address/contactPoint, and sameAs profile links.

Pair with Course and CourseInstance markup for offerings and scheduled runs; keep a consistent identity across the site.

How it works

Choose EducationalOrganization in the generator below.
Enter institution name and canonical URL; provide a stable, crawlable logo.
Add address and a contactPoint (telephone/contactType) when applicable.
Link official profiles with sameAs and connect to Course/CourseInstance pages in content.
Copy JSON or Script, paste on institution pages or layout, and validate in the Rich Results Test.

Generate Educational Org JSON‑LD

Deploy on institution pages. Validate. Ship.

What is EducationalOrganization structured data?

EducationalOrganization is a subtype of Organization for schools, universities, academies, and training centers. It clarifies institutional identity (name, URL, logo, address, contact points) so search engines can trust your entity. Pairing it with Course and CourseInstance schema creates a cohesive education graph: the institution → courses → scheduled cohorts.

Essential properties

name
— match legal or branded name consistently.
url
— canonical website URL.
logo
— ImageObject with
url
,
width
,
height
; host at a stable path.
address
— HQ campus or administrative address via PostalAddress.
contactPoint
— include
contactType
(admissions, financial aid) and
telephone
,
availableLanguage
.
sameAs
— official profiles (Wikipedia, LinkedIn, accreditation directories).
foundingDate
,
founder
,
alumni
,
department
,
subOrganization
— optional but helpful for context.
hasCredential
/
educationalCredentialAwarded
— specify degrees or certificates awarded.

Content prep checklist

Align institutional names, abbreviations, and taglines across header/footer, About pages, and schema.
Provide a consistent set of logos/icons (square and horizontal).
Document campus addresses, contact numbers, service hours, and department leads.
Keep a directory of official profiles and accreditation listings so schema can link to them.
Include mission statements, accreditation info, and key leadership bios on the page.

Implementation workflow

Collect branding data (name, logos, addresses, contact info, social profiles).
Generate EducationalOrganization JSON‑LD with the fields above.
Deploy globally via the root layout (
<head>
) or at least on About/Contact pages.
Reference departments via
department
or
subOrganization
(e.g., College of Engineering).
Link to Course/CourseInstance pages in both content and schema to demonstrate offerings.
Validate via Rich Results Test and monitor knowledge panels for updates.

Linking to courses, campuses, and departments

Use
department
to list schools/colleges under the university umbrella.
Reference campuses or satellite locations using LocalBusiness/Place schema, linking back via
parentOrganization
.
Connect Course schema to the institution via
provider
or
sourceOrganization
.
Use
memberOf
for accreditation or associations (AACSB, ABET) if relevant.

Logos and profiles

Provide multiple logo sizes (112×112, 512×512) and keep them accessible via HTTPS.
Include
sameAs
links to official directories (Wikipedia, Crunchbase, government registries) to reinforce legitimacy.
Update
logo
URLs when rebranding; invalid logos can revert knowledge panels to outdated versions.

Troubleshooting checklist

Inconsistent names: use
alternateName
for abbreviations, but keep
name
consistent with signage.
Logo fetch errors: verify the logo is accessible to Googlebot; fix robots.txt or CDN rules.
Missing
sameAs
: add authoritative profiles; avoid stale or unofficial accounts.
No contact info: include at least one
contactPoint
to help prospective students.
Department duplication: avoid repeating full Institutional schema for each department; instead, use
department
or
subOrganization
.

Maintenance tips

Update schema when leadership changes, campuses open/close, or a rebrand occurs.
Keep accreditation and ranking info current; cite sources via
sameAs
or
citation
.
Maintain a centralized brand guide that includes structured data values so marketing, IT, and enrollment teams stay aligned.

Required properties

name

Recommended properties

logo
url
address.streetAddress
contactPoint.telephone
sameAs

Minimal JSON-LD

Validate

{
  "@context": "https://schema.org",
  "@type": "EducationalOrganization",
  "name": "Example University",
  "url": "https://www.example.edu"
}

Related types

Browse all schema types

References

Schema.org: EducationalOrganization

SwiftSchema

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Educational Organization Schema Generator — Clarify School Identity

Why many school pages underperform

Pain points we solve

How SwiftSchema helps

Solution

How it works

How it works

What is EducationalOrganization structured data?

Essential properties

Content prep checklist

Implementation workflow

Linking to courses, campuses, and departments

Logos and profiles

Troubleshooting checklist

Maintenance tips

Required properties

Recommended properties

Related types

References

Generate Educational Organization schema

Schema Type

🎓 Educational Organization Schema Generator

Generated Schema