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    SwiftSchema

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      Stack

      B2B SaaS Lead-Gen Stack

      Feature/solution landing pages for SaaS with app identity, org trust, reviews, FAQs, and breadcrumb context.

      Open generatorValidate in Rich Results Test

      When to use this stack

      • B2B SaaS feature or solution pages needing structured app and org identity
      • Pages where social proof and FAQs reduce friction before demo/signup
      • Lead-gen landing pages that must stay in sync with pricing and eligibility

      What's included

      • Web Application
        Open generator

        Defines the SaaS product with platform, category, and offer details.

      • Organization
        Open generator

        Company identity backing the SaaS, used for trust and eligibility.

      • Social proof tied to the SaaS product.

      • Frequently Asked Questions
        Open generator

        Answers questions on pricing, integrations, security, and onboarding.

      • Breadcrumb
        Open generator

        Provides navigation context for the landing page.

      Required properties (stack union)

      Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

      applicationCategory
      author.name
      description
      itemListElement[].name
      itemReviewed.@id
      logo
      mainEntity[].@type=Question
      mainEntity[].acceptedAnswer.text
      name
      offers.price
      offers.priceCurrency
      operatingSystem
      reviewBody
      reviewRating.ratingValue
      url

      Recommended properties (stack union)

      aggregateRating.ratingValue
      aggregateRating.reviewCount
      contactPoint.contactType
      contactPoint.telephone
      datePublished
      itemListElement[].item
      mainEntity[].acceptedAnswer.text
      mainEntity[].author.name
      mainEntity[].name
      name
      offers.availability
      offers.url
      reviewRating.bestRating
      sameAs[]
      screenshot
      softwareVersion

      Combined JSON-LD

      Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

      Validate
      [
        {
          "@context": "https://schema.org",
          "@type": "WebApplication",
          "@id": "https://www.example.com/solutions/revenue-insights#app",
          "name": "Revenue Insights",
          "description": "B2B revenue intelligence platform with pipeline health, forecasting, and AI-driven deal risks.",
          "applicationCategory": "BusinessApplication",
          "operatingSystem": "Web",
          "softwareVersion": "3.4.0",
          "screenshot": "https://www.example.com/images/revenue-insights-dashboard.webp",
          "url": "https://www.example.com/solutions/revenue-insights",
          "offers": {
            "@type": "Offer",
            "price": "99.00",
            "priceCurrency": "USD",
            "availability": "https://schema.org/InStock",
            "url": "https://www.example.com/solutions/revenue-insights#pricing"
          },
          "aggregateRating": {
            "@type": "AggregateRating",
            "ratingValue": 4.7,
            "reviewCount": 184
          },
          "publisher": {
            "@type": "Organization",
            "name": "Example Analytics",
            "url": "https://www.example.com"
          }
        },
        {
          "@context": "https://schema.org",
          "@type": "Organization",
          "@id": "https://www.example.com/#org",
          "name": "Example Analytics",
          "url": "https://www.example.com",
          "logo": "https://www.example.com/images/logo-120x60.png",
          "sameAs": [
            "https://www.linkedin.com/company/example-analytics",
            "https://twitter.com/exampleanalytics"
          ]
        },
        {
          "@context": "https://schema.org",
          "@type": "Review",
          "@id": "https://www.example.com/reviews/revenue-insights-1#review",
          "name": "Cut forecast prep time in half",
          "reviewBody": "Great visibility into pipeline risk and solid Salesforce integration. We shortened forecast prep by hours each week.",
          "datePublished": "2026-02-23",
          "reviewRating": {
            "@type": "Rating",
            "ratingValue": 5,
            "bestRating": 5
          },
          "author": { "@type": "Person", "name": "Morgan L." },
          "itemReviewed": { "@id": "https://www.example.com/solutions/revenue-insights#app" }
        },
        {
          "@context": "https://schema.org",
          "@type": "FAQPage",
          "mainEntity": [
            {
              "@type": "Question",
              "name": "Do you offer a free trial or pilot?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Yes. We offer a 14-day trial and a 30-day pilot for teams over 20 seats. Trials include all core features."
              }
            },
            {
              "@type": "Question",
              "name": "Which CRMs do you integrate with?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Native integrations for Salesforce and HubSpot. Snowflake and BigQuery connectors are available for Enterprise."
              }
            },
            {
              "@type": "Question",
              "name": "How is data secured?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "SOC 2 Type II certified. SSO via Okta/Google, RBAC by team, and audit logs for admin actions."
              }
            }
          ]
        },
        {
          "@context": "https://schema.org",
          "@type": "BreadcrumbList",
          "itemListElement": [
            { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
            { "@type": "ListItem", "position": 2, "name": "Solutions", "item": "https://www.example.com/solutions" },
            { "@type": "ListItem", "position": 3, "name": "Revenue Insights", "item": "https://www.example.com/solutions/revenue-insights" }
          ]
        }
      ]

      Implementation steps

      1. Start from your live product detail page content; ensure titles, prices, and availability match the page.
      2. Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
      3. Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
      4. Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
      5. Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
      6. Validate in the Rich Results Test and revalidate after price/availability/policy changes.

      Common errors and fixes

      FAQs

      Can I use SoftwareApplication instead of WebApplication?

      Yes. If you have native apps, switch to SoftwareApplication and keep the required fields aligned to the platform.

      How should pricing be handled for enterprise sales?

      Use a representative entry price (e.g., per-seat or starter plan) and ensure the offer URL points to pricing or demo CTA that matches on-page content.

      References