B2B SaaS Lead-Gen Stack
Feature/solution landing pages for SaaS with app identity, org trust, reviews, FAQs, and breadcrumb context.
When to use this stack
- B2B SaaS feature or solution pages needing structured app and org identity
- Pages where social proof and FAQs reduce friction before demo/signup
- Lead-gen landing pages that must stay in sync with pricing and eligibility
What is included
Defines the SaaS product with platform, category, and offer details.
Company identity backing the SaaS, used for trust and eligibility.
Social proof tied to the SaaS product.
Answers questions on pricing, integrations, security, and onboarding.
Provides navigation context for the landing page.
Properties across the bundle
Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.
Required properties
- applicationCategory
- author.name
- description
- itemListElement[].name
- itemReviewed.@id
- logo
- mainEntity[].@type=Question
- mainEntity[].acceptedAnswer.text
- name
- offers.price
- offers.priceCurrency
- operatingSystem
- reviewBody
- reviewRating.ratingValue
- url
Recommended properties
- aggregateRating.ratingValue
- aggregateRating.reviewCount
- contactPoint.contactType
- contactPoint.telephone
- datePublished
- itemListElement[].item
- mainEntity[].acceptedAnswer.text
- mainEntity[].author.name
- mainEntity[].name
- name
- offers.availability
- offers.url
- reviewRating.bestRating
- sameAs[]
- screenshot
- softwareVersion
Combined JSON-LD
Paste this as one script tag, then replace every example value with data from the live page.
[
{
"@context": "https://schema.org",
"@type": "WebApplication",
"@id": "https://www.example.com/solutions/revenue-insights#app",
"name": "Revenue Insights",
"description": "B2B revenue intelligence platform with pipeline health, forecasting, and AI-driven deal risks.",
"applicationCategory": "BusinessApplication",
"operatingSystem": "Web",
"softwareVersion": "3.4.0",
"screenshot": "https://www.example.com/images/revenue-insights-dashboard.webp",
"url": "https://www.example.com/solutions/revenue-insights",
"offers": {
"@type": "Offer",
"price": "99.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"url": "https://www.example.com/solutions/revenue-insights#pricing"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 4.7,
"reviewCount": 184
},
"publisher": {
"@type": "Organization",
"name": "Example Analytics",
"url": "https://www.example.com"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://www.example.com/#org",
"name": "Example Analytics",
"url": "https://www.example.com",
"logo": "https://www.example.com/images/logo-120x60.png",
"sameAs": [
"https://www.linkedin.com/company/example-analytics",
"https://twitter.com/exampleanalytics"
]
},
{
"@context": "https://schema.org",
"@type": "Review",
"@id": "https://www.example.com/reviews/revenue-insights-1#review",
"name": "Cut forecast prep time in half",
"reviewBody": "Great visibility into pipeline risk and solid Salesforce integration. We shortened forecast prep by hours each week.",
"datePublished": "2026-02-23",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5
},
"author": { "@type": "Person", "name": "Morgan L." },
"itemReviewed": { "@id": "https://www.example.com/solutions/revenue-insights#app" }
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Do you offer a free trial or pilot?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. We offer a 14-day trial and a 30-day pilot for teams over 20 seats. Trials include all core features."
}
},
{
"@type": "Question",
"name": "Which CRMs do you integrate with?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Native integrations for Salesforce and HubSpot. Snowflake and BigQuery connectors are available for Enterprise."
}
},
{
"@type": "Question",
"name": "How is data secured?",
"acceptedAnswer": {
"@type": "Answer",
"text": "SOC 2 Type II certified. SSO via Okta/Google, RBAC by team, and audit logs for admin actions."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
{ "@type": "ListItem", "position": 2, "name": "Solutions", "item": "https://www.example.com/solutions" },
{ "@type": "ListItem", "position": 3, "name": "Revenue Insights", "item": "https://www.example.com/solutions/revenue-insights" }
]
}
]Implement and verify
- 01
Start with the live page
Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.
- 02
Add one JSON-LD script
Use the combined example as a template in the document head or before the closing body tag.
- 03
Complete regional details
Fill shipping destinations and timing for every region the page actually serves.
- 04
Link the return policy
Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.
- 05
Match visible answers
Add only FAQs that users can read on the same page, with identical answers.
- 06
Validate after changes
Run Rich Results Test after implementation and whenever price, availability, or policy data changes.
Common errors and fixes
- Missing currency or availability
Use ISO currency codes and complete schema.org availability URLs in Offer data.
- Incomplete shipping details
Include shippingDestination.addressCountry and deliveryTime.transitTime with units.
- Return policy is not connected
Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.
- FAQ answers differ from the page
Keep structured FAQ answers identical to visible answers.
Stack FAQs
Can I use SoftwareApplication instead of WebApplication?
Yes. If you have native apps, switch to SoftwareApplication and keep the required fields aligned to the platform.
How should pricing be handled for enterprise sales?
Use a representative entry price (e.g., per-seat or starter plan) and ensure the offer URL points to pricing or demo CTA that matches on-page content.