SaaS / Software Schema Stack
Software application pages with organization identity, reviews, FAQs, and breadcrumb context. Works for web and mobile apps.
When to use this stack
- Product/feature pages for SaaS or web apps
- App listings that need org identity, reviews, and FAQs
- Pages where clear pricing/eligibility and navigation help conversions
What is included
Core application entity with name, description, category, OS/platform, and offers.
Company identity backing the app; helps trust and eligibility.
Social proof for the app.
Address pricing, trials, integrations, and support.
Clarify where the app page sits in the site.
Properties across the bundle
Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.
Required properties
- applicationCategory
- author.name
- description
- itemListElement[].name
- itemReviewed.@id
- logo
- mainEntity[].@type=Question
- mainEntity[].acceptedAnswer.text
- name
- offers.price
- offers.priceCurrency
- operatingSystem
- reviewBody
- reviewRating.ratingValue
- url
Recommended properties
- aggregateRating.ratingValue
- aggregateRating.reviewCount
- contactPoint.contactType
- contactPoint.telephone
- datePublished
- itemListElement[].item
- mainEntity[].acceptedAnswer.text
- mainEntity[].author.name
- mainEntity[].name
- name
- offers.availability
- offers.url
- reviewRating.bestRating
- sameAs[]
- screenshot
- softwareVersion
Combined JSON-LD
Paste this as one script tag, then replace every example value with data from the live page.
[
{
"@context": "https://schema.org",
"@type": "SoftwareApplication",
"@id": "https://www.example.com/app/crm-suite#app",
"name": "CRM Suite",
"description": "All-in-one CRM with pipeline, email, and analytics for B2B teams.",
"applicationCategory": "BusinessApplication",
"operatingSystem": "Web",
"softwareVersion": "5.2.1",
"screenshot": "https://www.example.com/images/crm-suite-dashboard.webp",
"offers": {
"@type": "Offer",
"price": "49.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"url": "https://www.example.com/app/crm-suite#pricing"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 4.6,
"reviewCount": 312
},
"publisher": {
"@type": "Organization",
"name": "Example Software",
"url": "https://www.example.com"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://www.example.com/#org",
"name": "Example Software",
"url": "https://www.example.com",
"logo": "https://www.example.com/images/logo-120x60.png",
"sameAs": [
"https://www.linkedin.com/company/example",
"https://twitter.com/example"
]
},
{
"@context": "https://schema.org",
"@type": "Review",
"@id": "https://www.example.com/reviews/crm-suite-1#review",
"name": "Great for scaling SDR teams",
"reviewBody": "Easy to set up, strong email automation, and good reporting.",
"datePublished": "2026-02-08",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5
},
"author": { "@type": "Person", "name": "Priya S." },
"itemReviewed": { "@id": "https://www.example.com/app/crm-suite#app" }
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Is there a free trial?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, 14 days with all features. No credit card required."
}
},
{
"@type": "Question",
"name": "Do you integrate with Slack?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Connect Slack to push deal updates and alerts from pipelines."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
{ "@type": "ListItem", "position": 2, "name": "Apps", "item": "https://www.example.com/app" },
{ "@type": "ListItem", "position": 3, "name": "CRM Suite", "item": "https://www.example.com/app/crm-suite" }
]
}
]Implement and verify
- 01
Start with the live page
Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.
- 02
Add one JSON-LD script
Use the combined example as a template in the document head or before the closing body tag.
- 03
Complete regional details
Fill shipping destinations and timing for every region the page actually serves.
- 04
Link the return policy
Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.
- 05
Match visible answers
Add only FAQs that users can read on the same page, with identical answers.
- 06
Validate after changes
Run Rich Results Test after implementation and whenever price, availability, or policy data changes.
Common errors and fixes
- Missing currency or availability
Use ISO currency codes and complete schema.org availability URLs in Offer data.
- Incomplete shipping details
Include shippingDestination.addressCountry and deliveryTime.transitTime with units.
- Return policy is not connected
Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.
- FAQ answers differ from the page
Keep structured FAQ answers identical to visible answers.
Stack FAQs
Can I use WebApplication instead of SoftwareApplication?
Yes. For browser-only products, set @type to WebApplication; keep required fields aligned to the page content.
How should I handle pricing?
Provide the entry-level or representative price with currency. Keep the offer URL pointing to your pricing or signup section.
Related schema stacks
Bundles that share schema types with this one.
- App Store Landing Stack
Multi-platform app landing pages with MobileApplication + SoftwareApp, reviews, FAQs, and breadcrumb context.
- Multi-Location Local Stack
HQ + branch pages with organization identity, local locations, reviews, FAQs, and breadcrumb context.
- B2B SaaS Lead-Gen Stack
Feature/solution landing pages for SaaS with app identity, org trust, reviews, FAQs, and breadcrumb context.
- Brand Identity Stack
Company/about hubs with Organization, WebSite, Logo, About/Contact pages, FAQs, and breadcrumb context.
- Career Fair Virtual Booth Stack
Virtual career fair booth pages with Event + WebApplication + Organization context, FAQs, and breadcrumb navigation.
- Annual Report Stack
Annual/impact report pages linking Article content to Organization context with FAQs and breadcrumb navigation.