Schema stack

    Annual Report Stack

    Annual/impact report pages linking Article content to Organization context with FAQs and breadcrumb navigation.

    Included schema
    Article
    Organization
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Corporate/NGO annual or impact report pages
    • Investor relations report pages that need org context and FAQs
    • Pages where FAQs clarify scope, period, and access to downloads
    Composition

    What is included

    • Captures the report content with headline, dates, and author/publisher.

    • Anchors the org whose report this is, with logo and URL.

    • Answers period coverage, download access, and contact questions.

    • Provides navigation context to the report page.

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • author.name
    • datePublished
    • description
    • headline
    • itemListElement[].name
    • logo
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • url

    Recommended properties

    • about.@id
    • address.addressCountry
    • dateModified
    • itemListElement[].item
    • mainEntityOfPage
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • publisher.name
    • sameAs
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    [
      {
        "@context": "https://schema.org",
        "@type": "Article",
        "@id": "https://www.example.com/reports/2024-annual#article",
        "headline": "Example Corp — 2024 Annual Report",
        "description": "Financial and operational highlights for fiscal year 2024.",
        "datePublished": "2025-03-15",
        "dateModified": "2025-03-15",
        "url": "https://www.example.com/reports/2024-annual",
        "author": { "@type": "Organization", "name": "Example Corp" },
        "publisher": { "@type": "Organization", "name": "Example Corp" },
        "about": { "@id": "https://www.example.com/#org" }
      },
      {
        "@context": "https://schema.org",
        "@type": "Organization",
        "@id": "https://www.example.com/#org",
        "name": "Example Corp",
        "url": "https://www.example.com",
        "logo": "https://www.example.com/assets/logo.svg",
        "sameAs": [
          "https://www.linkedin.com/company/example-corp"
        ],
        "address": { "@type": "PostalAddress", "addressCountry": "US" }
      },
      {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
          {
            "@type": "Question",
            "name": "What period does this report cover?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Fiscal year 2024 (Jan 1, 2024 to Dec 31, 2024)."
            }
          },
          {
            "@type": "Question",
            "name": "How can I download the full report?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Download the PDF from the top of this page or request a printed copy from investor relations."
            }
          },
          {
            "@type": "Question",
            "name": "Who do I contact for IR questions?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Email ir@example.com for investor relations inquiries."
            }
          }
        ]
      },
      {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
          { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
          { "@type": "ListItem", "position": 2, "name": "Reports", "item": "https://www.example.com/reports" },
          { "@type": "ListItem", "position": 3, "name": "2024 Annual Report", "item": "https://www.example.com/reports/2024-annual" }
        ]
      }
    ]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Do I need both Article and Organization?

    Yes. Article represents the report; Organization anchors the entity the report is about.

    Can I include downloads?

    Link downloads in the Article body and ensure URLs in JSON-LD match visible download links.

    Primary sources

    References