Annual Report Stack
Annual/impact report pages linking Article content to Organization context with FAQs and breadcrumb navigation.
When to use this stack
- Corporate/NGO annual or impact report pages
- Investor relations report pages that need org context and FAQs
- Pages where FAQs clarify scope, period, and access to downloads
What is included
Captures the report content with headline, dates, and author/publisher.
Anchors the org whose report this is, with logo and URL.
Answers period coverage, download access, and contact questions.
Provides navigation context to the report page.
Properties across the bundle
Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.
Required properties
- author.name
- datePublished
- description
- headline
- itemListElement[].name
- logo
- mainEntity[].@type=Question
- mainEntity[].acceptedAnswer.text
- name
- url
Recommended properties
- about.@id
- address.addressCountry
- dateModified
- itemListElement[].item
- mainEntityOfPage
- mainEntity[].acceptedAnswer.text
- mainEntity[].author.name
- mainEntity[].name
- publisher.name
- sameAs
Combined JSON-LD
Paste this as one script tag, then replace every example value with data from the live page.
[
{
"@context": "https://schema.org",
"@type": "Article",
"@id": "https://www.example.com/reports/2024-annual#article",
"headline": "Example Corp — 2024 Annual Report",
"description": "Financial and operational highlights for fiscal year 2024.",
"datePublished": "2025-03-15",
"dateModified": "2025-03-15",
"url": "https://www.example.com/reports/2024-annual",
"author": { "@type": "Organization", "name": "Example Corp" },
"publisher": { "@type": "Organization", "name": "Example Corp" },
"about": { "@id": "https://www.example.com/#org" }
},
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://www.example.com/#org",
"name": "Example Corp",
"url": "https://www.example.com",
"logo": "https://www.example.com/assets/logo.svg",
"sameAs": [
"https://www.linkedin.com/company/example-corp"
],
"address": { "@type": "PostalAddress", "addressCountry": "US" }
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What period does this report cover?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Fiscal year 2024 (Jan 1, 2024 to Dec 31, 2024)."
}
},
{
"@type": "Question",
"name": "How can I download the full report?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Download the PDF from the top of this page or request a printed copy from investor relations."
}
},
{
"@type": "Question",
"name": "Who do I contact for IR questions?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Email ir@example.com for investor relations inquiries."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
{ "@type": "ListItem", "position": 2, "name": "Reports", "item": "https://www.example.com/reports" },
{ "@type": "ListItem", "position": 3, "name": "2024 Annual Report", "item": "https://www.example.com/reports/2024-annual" }
]
}
]Implement and verify
- 01
Start with the live page
Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.
- 02
Add one JSON-LD script
Use the combined example as a template in the document head or before the closing body tag.
- 03
Complete regional details
Fill shipping destinations and timing for every region the page actually serves.
- 04
Link the return policy
Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.
- 05
Match visible answers
Add only FAQs that users can read on the same page, with identical answers.
- 06
Validate after changes
Run Rich Results Test after implementation and whenever price, availability, or policy data changes.
Common errors and fixes
- Missing currency or availability
Use ISO currency codes and complete schema.org availability URLs in Offer data.
- Incomplete shipping details
Include shippingDestination.addressCountry and deliveryTime.transitTime with units.
- Return policy is not connected
Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.
- FAQ answers differ from the page
Keep structured FAQ answers identical to visible answers.
Stack FAQs
Do I need both Article and Organization?
Yes. Article represents the report; Organization anchors the entity the report is about.
Can I include downloads?
Link downloads in the Article body and ensure URLs in JSON-LD match visible download links.