Schema stack

    Art Class Stack

    Art class pages with Event + Organization context, FAQs, and breadcrumb navigation.

    Included schema
    Event
    Organization
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Art class or workshop landing pages
    • Multi-day classes with schedule and registration details
    • Pages where FAQs clarify materials, skill level, and cancellation
    Composition

    What is included

    • Defines the class or workshop with date, location, and registration URL.

    • Anchors the studio or instructor organization hosting the class.

    • Answers questions about materials, skill level, and refunds.

    • Provides navigation context for the class page.

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • endDate
    • itemListElement[].name
    • location.name
    • logo
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • startDate
    • url

    Recommended properties

    • contactPoint.telephone
    • description
    • eventAttendanceMode
    • eventStatus
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • offers.url
    • organizer.@id
    • sameAs
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    [
      {
        "@context": "https://schema.org",
        "@type": "Organization",
        "@id": "https://www.example.com/classes#org",
        "name": "Northwind Art Studio",
        "url": "https://www.example.com/classes",
        "logo": "https://www.example.com/assets/logo.svg",
        "contactPoint": {
          "@type": "ContactPoint",
          "telephone": "+1-512-555-0109",
          "contactType": "Class Registration"
        }
      },
      {
        "@context": "https://schema.org",
        "@type": "Event",
        "@id": "https://www.example.com/classes/watercolor#event",
        "name": "Watercolor Basics Workshop",
        "description": "Hands-on watercolor class for beginners with guided techniques and practice.",
        "startDate": "2025-05-12T18:00:00-05:00",
        "endDate": "2025-05-12T20:30:00-05:00",
        "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
        "eventStatus": "https://schema.org/EventScheduled",
        "url": "https://www.example.com/classes/watercolor",
        "location": {
          "@type": "Place",
          "name": "Northwind Art Studio",
          "address": {
            "@type": "PostalAddress",
            "streetAddress": "210 Gallery Ln",
            "addressLocality": "Austin",
            "addressRegion": "TX",
            "postalCode": "78702",
            "addressCountry": "US"
          }
        },
        "organizer": { "@id": "https://www.example.com/classes#org" },
        "offers": {
          "@type": "Offer",
          "url": "https://www.example.com/classes/watercolor/register"
        }
      },
      {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
          {
            "@type": "Question",
            "name": "Do I need to bring supplies?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "All materials are provided, but you may bring your own brushes if preferred."
            }
          },
          {
            "@type": "Question",
            "name": "Is the class beginner-friendly?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Yes. The workshop is designed for first-time and beginner artists."
            }
          },
          {
            "@type": "Question",
            "name": "What is the cancellation policy?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Cancellations are accepted up to 48 hours before the class for a full refund."
            }
          }
        ]
      },
      {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
          { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
          { "@type": "ListItem", "position": 2, "name": "Classes", "item": "https://www.example.com/classes" },
          { "@type": "ListItem", "position": 3, "name": "Watercolor Basics", "item": "https://www.example.com/classes/watercolor" }
        ]
      }
    ]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Should I list multiple class sessions?

    If multiple sessions are offered, add one Event per session with its own date and registration URL.

    Do I need to include pricing?

    If pricing appears on the page, add Offer pricing and currency to match the registration details.

    Primary sources

    References