Cookies & analytics

    We use cookies for analytics and to serve ads. Accept to enable Google Analytics and AdSense. You can decline to stay opt-out.

    SwiftSchema Logo

    SwiftSchema

    Intuitive Schema Generation at Your Fingertips

    AboutLearnContact
      Stack

      Photography Workshop Stack

      Photography workshop pages with Event + Organization context, FAQs, and breadcrumb navigation.

      Open generatorValidate in Rich Results Test

      When to use this stack

      • Photography workshops with dates, locations, and registration
      • Hands-on training sessions with gear requirements
      • Pages where FAQs clarify skill level, equipment, and refunds

      What's included

      • Defines the workshop with date, location, and registration URL.

      • Organization
        Open generator

        Anchors the studio or instructor organization hosting the workshop.

      • Frequently Asked Questions
        Open generator

        Answers questions about equipment, skill level, and refunds.

      • Breadcrumb
        Open generator

        Provides navigation context for the workshop page.

      Required properties (stack union)

      Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

      endDate
      itemListElement[].name
      location.name
      logo
      mainEntity[].@type=Question
      mainEntity[].acceptedAnswer.text
      name
      startDate
      url

      Recommended properties (stack union)

      contactPoint.telephone
      description
      eventAttendanceMode
      eventStatus
      itemListElement[].item
      mainEntity[].acceptedAnswer.text
      mainEntity[].author.name
      mainEntity[].name
      offers.url
      organizer.@id
      sameAs

      Combined JSON-LD

      Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

      Validate
      [
        {
          "@context": "https://schema.org",
          "@type": "Organization",
          "@id": "https://www.example.com/workshops#org",
          "name": "Northwind Photo School",
          "url": "https://www.example.com/workshops",
          "logo": "https://www.example.com/assets/logo.svg",
          "contactPoint": {
            "@type": "ContactPoint",
            "telephone": "+1-512-555-0124",
            "contactType": "Workshop Registration"
          }
        },
        {
          "@context": "https://schema.org",
          "@type": "Event",
          "@id": "https://www.example.com/workshops/night-photography#event",
          "name": "Night Photography Workshop",
          "description": "Learn long exposure techniques and low-light composition in a guided shoot.",
          "startDate": "2025-05-22T18:30:00-05:00",
          "endDate": "2025-05-22T21:30:00-05:00",
          "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
          "eventStatus": "https://schema.org/EventScheduled",
          "url": "https://www.example.com/workshops/night-photography",
          "location": {
            "@type": "Place",
            "name": "Downtown Arts District",
            "address": {
              "@type": "PostalAddress",
              "streetAddress": "500 Commerce St",
              "addressLocality": "Austin",
              "addressRegion": "TX",
              "postalCode": "78701",
              "addressCountry": "US"
            }
          },
          "organizer": { "@id": "https://www.example.com/workshops#org" },
          "offers": {
            "@type": "Offer",
            "url": "https://www.example.com/workshops/night-photography/register"
          }
        },
        {
          "@context": "https://schema.org",
          "@type": "FAQPage",
          "mainEntity": [
            {
              "@type": "Question",
              "name": "What camera gear do I need?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Bring a DSLR or mirrorless camera, a tripod, and a wide-angle lens if possible."
              }
            },
            {
              "@type": "Question",
              "name": "Is this workshop beginner-friendly?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Yes. We cover camera settings and provide guided practice during the session."
              }
            },
            {
              "@type": "Question",
              "name": "What is the cancellation policy?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Cancellations up to 48 hours before the workshop receive a full refund."
              }
            }
          ]
        },
        {
          "@context": "https://schema.org",
          "@type": "BreadcrumbList",
          "itemListElement": [
            { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
            { "@type": "ListItem", "position": 2, "name": "Workshops", "item": "https://www.example.com/workshops" },
            { "@type": "ListItem", "position": 3, "name": "Night Photography", "item": "https://www.example.com/workshops/night-photography" }
          ]
        }
      ]

      Implementation steps

      1. Start from your live product detail page content; ensure titles, prices, and availability match the page.
      2. Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
      3. Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
      4. Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
      5. Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
      6. Validate in the Rich Results Test and revalidate after price/availability/policy changes.

      Common errors and fixes

      FAQs

      Should I list multiple workshop dates?

      If multiple dates are offered, add one Event per date with its own registration URL.

      Do I need to include pricing?

      If pricing appears on the page, add Offer pricing and currency to match registration details.

      References