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      Stack

      Pet Adoption Stack

      Pet adoption event/pages with Event + Organization context, FAQs, and breadcrumb navigation.

      Open generatorValidate in Rich Results Test

      When to use this stack

      • Pet adoption event pages with date/location details
      • Shelter adoption pages with sign-up and requirements
      • Pages where FAQs clarify fees, applications, and eligibility

      What's included

      • Defines the adoption event details, timing, and location.

      • Organization
        Open generator

        Represents the shelter or rescue hosting the adoption.

      • Frequently Asked Questions
        Open generator

        Answers questions about fees, requirements, and process.

      • Breadcrumb
        Open generator

        Provides navigation context to the adoption page.

      Required properties (stack union)

      Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

      endDate
      itemListElement[].name
      location.name
      logo
      mainEntity[].@type=Question
      mainEntity[].acceptedAnswer.text
      name
      startDate
      url

      Recommended properties (stack union)

      contactPoint.telephone
      eventAttendanceMode
      eventStatus
      itemListElement[].item
      mainEntity[].acceptedAnswer.text
      mainEntity[].author.name
      mainEntity[].name
      offers.url
      sameAs

      Combined JSON-LD

      Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

      Validate
      [
        {
          "@context": "https://schema.org",
          "@type": "Organization",
          "@id": "https://www.example.com/adopt#org",
          "name": "Paws & Co. Rescue",
          "url": "https://www.example.com/adopt",
          "logo": "https://www.example.com/assets/logo.svg",
          "contactPoint": {
            "@type": "ContactPoint",
            "telephone": "+1-512-555-0177",
            "contactType": "Adoptions"
          }
        },
        {
          "@context": "https://schema.org",
          "@type": "Event",
          "@id": "https://www.example.com/adopt/spring-event#event",
          "name": "Spring Adoption Event",
          "startDate": "2025-05-04T11:00:00-05:00",
          "endDate": "2025-05-04T15:00:00-05:00",
          "eventStatus": "https://schema.org/EventScheduled",
          "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
          "url": "https://www.example.com/adopt/spring-event",
          "location": {
            "@type": "Place",
            "name": "Paws & Co. Adoption Center",
            "address": {
              "@type": "PostalAddress",
              "streetAddress": "200 Shelter Ln",
              "addressLocality": "Austin",
              "addressRegion": "TX",
              "postalCode": "78704",
              "addressCountry": "US"
            }
          },
          "organizer": { "@id": "https://www.example.com/adopt#org" },
          "offers": {
            "@type": "Offer",
            "url": "https://www.example.com/adopt/spring-event#apply"
          }
        },
        {
          "@context": "https://schema.org",
          "@type": "FAQPage",
          "mainEntity": [
            {
              "@type": "Question",
              "name": "What is the adoption fee?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Adoption fees range from $75 to $150 and include vaccinations and microchipping."
              }
            },
            {
              "@type": "Question",
              "name": "What do I need to bring?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Bring a valid ID and proof of address. Landlords should provide pet policy documentation."
              }
            },
            {
              "@type": "Question",
              "name": "Can I adopt the same day?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Same-day adoptions are available for approved applicants. Home checks may be required."
              }
            }
          ]
        },
        {
          "@context": "https://schema.org",
          "@type": "BreadcrumbList",
          "itemListElement": [
            { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
            { "@type": "ListItem", "position": 2, "name": "Adopt", "item": "https://www.example.com/adopt" },
            { "@type": "ListItem", "position": 3, "name": "Spring Adoption Event", "item": "https://www.example.com/adopt/spring-event" }
          ]
        }
      ]

      Implementation steps

      1. Start from your live product detail page content; ensure titles, prices, and availability match the page.
      2. Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
      3. Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
      4. Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
      5. Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
      6. Validate in the Rich Results Test and revalidate after price/availability/policy changes.

      Common errors and fixes

      FAQs

      Can I list multiple events?

      Yes. Use one Event per adoption event if multiple events appear on the page.

      What if there’s no set event date?

      Use a general adoption page with Organization and FAQPage; omit Event if dates aren’t shown.

      References