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    SwiftSchema

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      Stack

      Trade Show Exhibitor Page Stack

      Exhibitor prospectus pages with Organization + Offer + Event context, FAQs, and breadcrumbs.

      Open generatorValidate in Rich Results Test

      When to use this stack

      • Trade show exhibitor prospectus pages
      • Booth package pages for industry expos
      • Event sponsor/exhibitor signup pages

      What's included

      • Organization
        Open generator

        Anchors the event organizer or host organization.

      • Defines the trade show or expo event details.

      • Represents exhibitor booth or sponsorship packages.

      • Frequently Asked Questions
        Open generator

        Answers booth sizing, setup, and deadlines questions.

      • Breadcrumb
        Open generator

        Provides navigation context for the exhibitor page.

      Required properties (stack union)

      Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

      availability
      endDate
      eventAttendanceMode
      eventStatus
      itemListElement[].name
      location.name
      logo
      mainEntity[].@type=Question
      mainEntity[].acceptedAnswer.text
      name
      price
      priceCurrency
      startDate
      url

      Recommended properties (stack union)

      description
      eligibleCustomerType
      itemListElement[].item
      location.address.streetAddress
      mainEntity[].acceptedAnswer.text
      mainEntity[].author.name
      mainEntity[].name
      organizer.name
      priceValidUntil
      sameAs

      Combined JSON-LD

      Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

      Validate
      [
        {
          "@context": "https://schema.org",
          "@type": "Organization",
          "@id": "https://www.example.com/events/northwind-expo#org",
          "name": "Northwind Events",
          "url": "https://www.example.com/events",
          "logo": "https://www.example.com/images/northwind-events-logo.svg",
          "description": "Organizers of the Northwind Growth Expo."
        },
        {
          "@context": "https://schema.org",
          "@type": "Event",
          "@id": "https://www.example.com/events/northwind-expo#event",
          "name": "Northwind Growth Expo 2025",
          "startDate": "2025-09-10T09:00:00-05:00",
          "endDate": "2025-09-12T17:00:00-05:00",
          "eventStatus": "https://schema.org/EventScheduled",
          "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
          "location": {
            "@type": "Place",
            "name": "Austin Convention Center",
            "address": {
              "@type": "PostalAddress",
              "streetAddress": "500 E Cesar Chavez St",
              "addressLocality": "Austin",
              "addressRegion": "TX",
              "postalCode": "78701",
              "addressCountry": "US"
            }
          },
          "organizer": { "@id": "https://www.example.com/events/northwind-expo#org" }
        },
        {
          "@context": "https://schema.org",
          "@type": "Offer",
          "@id": "https://www.example.com/events/northwind-expo/exhibit#offer",
          "name": "10x10 Booth Package",
          "description": "Standard booth with signage, two exhibitor passes, and lead capture.",
          "price": "2500.00",
          "priceCurrency": "USD",
          "availability": "https://schema.org/InStock",
          "url": "https://www.example.com/events/northwind-expo/exhibit"
        },
        {
          "@context": "https://schema.org",
          "@type": "FAQPage",
          "mainEntity": [
            {
              "@type": "Question",
              "name": "When is exhibitor setup?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Setup begins the afternoon before the event and continues through 8:00 AM on day one."
              }
            },
            {
              "@type": "Question",
              "name": "Are sponsorship add-ons available?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Yes. Add-on sponsorships include stage banners, lanyards, and sponsored sessions."
              }
            },
            {
              "@type": "Question",
              "name": "What is the cancellation policy?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Cancellations within 30 days of the event are non-refundable."
              }
            }
          ]
        },
        {
          "@context": "https://schema.org",
          "@type": "BreadcrumbList",
          "itemListElement": [
            { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
            { "@type": "ListItem", "position": 2, "name": "Events", "item": "https://www.example.com/events" },
            { "@type": "ListItem", "position": 3, "name": "Northwind Growth Expo", "item": "https://www.example.com/events/northwind-expo" },
            { "@type": "ListItem", "position": 4, "name": "Exhibit", "item": "https://www.example.com/events/northwind-expo/exhibit" }
          ]
        }
      ]

      Implementation steps

      1. Start from your live product detail page content; ensure titles, prices, and availability match the page.
      2. Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
      3. Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
      4. Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
      5. Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
      6. Validate in the Rich Results Test and revalidate after price/availability/policy changes.

      Common errors and fixes

      FAQs

      Should I include multiple booth sizes?

      Yes. Add one Offer per booth size or sponsorship tier with its own CTA.

      How do I show virtual exhibitor options?

      Use a separate Offer for virtual packages and note attendance mode details in page copy.

      References