Trade Show Exhibitor Page Stack
Exhibitor prospectus pages with Organization + Offer + Event context, FAQs, and breadcrumbs.
When to use this stack
- Trade show exhibitor prospectus pages
- Booth package pages for industry expos
- Event sponsor/exhibitor signup pages
What is included
Anchors the event organizer or host organization.
Defines the trade show or expo event details.
Represents exhibitor booth or sponsorship packages.
Answers booth sizing, setup, and deadlines questions.
Provides navigation context for the exhibitor page.
Properties across the bundle
Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.
Required properties
- availability
- endDate
- eventAttendanceMode
- eventStatus
- itemListElement[].name
- location.name
- logo
- mainEntity[].@type=Question
- mainEntity[].acceptedAnswer.text
- name
- price
- priceCurrency
- startDate
- url
Recommended properties
- description
- eligibleCustomerType
- itemListElement[].item
- location.address.streetAddress
- mainEntity[].acceptedAnswer.text
- mainEntity[].author.name
- mainEntity[].name
- organizer.name
- priceValidUntil
- sameAs
Combined JSON-LD
Paste this as one script tag, then replace every example value with data from the live page.
[
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://www.example.com/events/northwind-expo#org",
"name": "Northwind Events",
"url": "https://www.example.com/events",
"logo": "https://www.example.com/images/northwind-events-logo.svg",
"description": "Organizers of the Northwind Growth Expo."
},
{
"@context": "https://schema.org",
"@type": "Event",
"@id": "https://www.example.com/events/northwind-expo#event",
"name": "Northwind Growth Expo 2025",
"startDate": "2025-09-10T09:00:00-05:00",
"endDate": "2025-09-12T17:00:00-05:00",
"eventStatus": "https://schema.org/EventScheduled",
"eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
"location": {
"@type": "Place",
"name": "Austin Convention Center",
"address": {
"@type": "PostalAddress",
"streetAddress": "500 E Cesar Chavez St",
"addressLocality": "Austin",
"addressRegion": "TX",
"postalCode": "78701",
"addressCountry": "US"
}
},
"organizer": { "@id": "https://www.example.com/events/northwind-expo#org" }
},
{
"@context": "https://schema.org",
"@type": "Offer",
"@id": "https://www.example.com/events/northwind-expo/exhibit#offer",
"name": "10x10 Booth Package",
"description": "Standard booth with signage, two exhibitor passes, and lead capture.",
"price": "2500.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"url": "https://www.example.com/events/northwind-expo/exhibit"
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "When is exhibitor setup?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Setup begins the afternoon before the event and continues through 8:00 AM on day one."
}
},
{
"@type": "Question",
"name": "Are sponsorship add-ons available?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Add-on sponsorships include stage banners, lanyards, and sponsored sessions."
}
},
{
"@type": "Question",
"name": "What is the cancellation policy?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Cancellations within 30 days of the event are non-refundable."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
{ "@type": "ListItem", "position": 2, "name": "Events", "item": "https://www.example.com/events" },
{ "@type": "ListItem", "position": 3, "name": "Northwind Growth Expo", "item": "https://www.example.com/events/northwind-expo" },
{ "@type": "ListItem", "position": 4, "name": "Exhibit", "item": "https://www.example.com/events/northwind-expo/exhibit" }
]
}
]Implement and verify
- 01
Start with the live page
Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.
- 02
Add one JSON-LD script
Use the combined example as a template in the document head or before the closing body tag.
- 03
Complete regional details
Fill shipping destinations and timing for every region the page actually serves.
- 04
Link the return policy
Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.
- 05
Match visible answers
Add only FAQs that users can read on the same page, with identical answers.
- 06
Validate after changes
Run Rich Results Test after implementation and whenever price, availability, or policy data changes.
Common errors and fixes
- Missing currency or availability
Use ISO currency codes and complete schema.org availability URLs in Offer data.
- Incomplete shipping details
Include shippingDestination.addressCountry and deliveryTime.transitTime with units.
- Return policy is not connected
Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.
- FAQ answers differ from the page
Keep structured FAQ answers identical to visible answers.
Stack FAQs
Should I include multiple booth sizes?
Yes. Add one Offer per booth size or sponsorship tier with its own CTA.
How do I show virtual exhibitor options?
Use a separate Offer for virtual packages and note attendance mode details in page copy.