SwiftSchemaGenerate
    Schema stack

    Contest / Giveaway Stack

    Contest and giveaway landing pages with Event + Offer context, FAQs, and breadcrumb navigation.

    Open generatorValidate in Rich Results Test
    Included schema
    Event
    Offer
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Sweepstakes or giveaway landing pages with entry rules
    • Product launch contests with prize details and deadlines
    • Campaign pages where FAQs clarify eligibility and selection
    Composition

    What is included

    • Event

      Represents the contest window and attendance mode.

    • Offer

      Describes entry terms or prize details for the giveaway.

    • Frequently Asked Questions

      Answers eligibility, odds, and winner selection questions.

    • Breadcrumb

      Provides navigation context for the contest page.

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • availability
    • endDate
    • eventAttendanceMode
    • eventStatus
    • itemListElement[].name
    • location.url
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • price
    • priceCurrency
    • startDate
    • url

    Recommended properties

    • category
    • description
    • isAccessibleForFree
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • organizer.name
    • validFrom
    • validThrough
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    Validate
    [
  {
    "@context": "https://schema.org",
    "@type": "Event",
    "@id": "https://www.example.com/contests/summer-giveaway#event",
    "name": "Summer Adventure Gear Giveaway",
    "description": "Enter for a chance to win a full adventure gear bundle. One entry per day.",
    "startDate": "2025-06-01T08:00:00-05:00",
    "endDate": "2025-06-30T23:59:00-05:00",
    "eventStatus": "https://schema.org/EventScheduled",
    "eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode",
    "isAccessibleForFree": true,
    "url": "https://www.example.com/contests/summer-giveaway",
    "location": {
      "@type": "VirtualLocation",
      "url": "https://www.example.com/contests/summer-giveaway"
    },
    "organizer": { "@type": "Organization", "name": "Trailway Outfitters" }
  },
  {
    "@context": "https://schema.org",
    "@type": "Offer",
    "@id": "https://www.example.com/contests/summer-giveaway#offer",
    "name": "Giveaway Entry",
    "description": "Free entry for eligible participants. Prize bundle retail value $1,200.",
    "price": "0.00",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock",
    "url": "https://www.example.com/contests/summer-giveaway#enter",
    "validFrom": "2025-06-01T08:00:00-05:00",
    "validThrough": "2025-06-30T23:59:00-05:00",
    "category": "ContestEntry"
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Who is eligible to enter?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Open to US residents 18+; employees and immediate family members are not eligible."
        }
      },
      {
        "@type": "Question",
        "name": "How many entries are allowed?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "One entry per person per day during the giveaway window."
        }
      },
      {
        "@type": "Question",
        "name": "When will winners be notified?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Winners are contacted by email within 5 business days of the giveaway close."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Contests", "item": "https://www.example.com/contests" },
      { "@type": "ListItem", "position": 3, "name": "Summer Giveaway", "item": "https://www.example.com/contests/summer-giveaway" }
    ]
  }
]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Should I include odds or eligibility rules?

    Yes. Summarize eligibility, entry limits, and odds in the FAQ and on-page rules.

    How do I represent multiple prizes?

    Mention prize tiers in the Offer description or add multiple Offer objects if prizes have distinct values.

    Primary sources

    References