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      Stack

      Events Ticketing Hub Stack

      Ticketing hubs listing multiple events with CollectionPage context, FAQs, and breadcrumbs.

      Open generatorValidate in Rich Results Test

      When to use this stack

      • Ticketing hubs that list multiple upcoming events
      • Event category pages with dates, venues, and links
      • Pages where FAQs clarify refunds, entry, and accessibility

      What's included

      • Collection Page
        Open generator

        Represents a hub page aggregating multiple events.

      • Event
        Open generator

        Defines each event’s date/time, location, and URL.

      • Frequently Asked Questions
        Open generator

        Answers ticketing, refund, and entry questions.

      • Breadcrumb
        Open generator

        Provides navigation context to the ticketing hub.

      Required properties (stack union)

      Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

      description
      endDate
      itemListElement[].name
      location.name
      mainEntity[].@type=Question
      mainEntity[].acceptedAnswer.text
      name
      startDate
      url

      Recommended properties (stack union)

      eventAttendanceMode
      eventStatus
      hasPart.@id
      inLanguage
      itemListElement[].item
      mainEntity[].acceptedAnswer.text
      mainEntity[].author.name
      mainEntity[].name
      offers.url

      Combined JSON-LD

      Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

      Validate
      [
  {
    "@context": "https://schema.org",
    "@type": "CollectionPage",
    "@id": "https://www.example.com/tickets#page",
    "name": "Live Events — Tickets",
    "description": "Browse upcoming shows and secure tickets for live events in your city.",
    "url": "https://www.example.com/tickets",
    "inLanguage": "en",
    "hasPart": [
      { "@id": "https://www.example.com/tickets/summer-fest#event" },
      { "@id": "https://www.example.com/tickets/comedy-night#event" }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "Event",
    "@id": "https://www.example.com/tickets/summer-fest#event",
    "name": "Summer Fest 2025",
    "startDate": "2025-07-18T18:00:00-07:00",
    "endDate": "2025-07-18T22:00:00-07:00",
    "eventStatus": "https://schema.org/EventScheduled",
    "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
    "url": "https://www.example.com/tickets/summer-fest",
    "location": {
      "@type": "Place",
      "name": "Cedar Park Amphitheater",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "100 Arena Way",
        "addressLocality": "Austin",
        "addressRegion": "TX",
        "postalCode": "78701",
        "addressCountry": "US"
      }
    },
    "offers": {
      "@type": "Offer",
      "url": "https://www.example.com/tickets/summer-fest#buy"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Are tickets refundable?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Refunds are available up to 48 hours before the event. See the ticket terms for details."
        }
      },
      {
        "@type": "Question",
        "name": "Do you offer accessible seating?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes. Select accessible seating during checkout or contact support for assistance."
        }
      },
      {
        "@type": "Question",
        "name": "Can I transfer my ticket?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Tickets can be transferred from your account up to 2 hours before doors open."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Tickets", "item": "https://www.example.com/tickets" }
    ]
  }
]

      Implementation steps

      1. Start from your live product detail page content; ensure titles, prices, and availability match the page.
      2. Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
      3. Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
      4. Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
      5. Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
      6. Validate in the Rich Results Test and revalidate after price/availability/policy changes.

      Common errors and fixes

      FAQs

      Should I include one Event per listing?

      Yes. Include a separate Event for each listing and make sure dates and URLs match the visible cards.

      Do I need Offer details?

      Only if pricing or a purchase CTA is visible. Use offers.url to point to the ticket purchase section.

      References