Affiliate Roundup Stack
Affiliate roundup pages with CollectionPage, ItemList, Products, FAQs, and breadcrumbs.
When to use this stack
- Best-of product roundups with affiliate links
- Gift guides or curated buying lists
- Comparison pages that link to merchant offers
What is included
Represents the roundup page and its summary content.
Provides an ordered list of featured products.
Describes each featured product in the roundup.
Answers disclosure and selection criteria questions.
Provides navigation context for the roundup page.
Properties across the bundle
Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.
Required properties
- description
- image
- itemListElement[].item.@id
- itemListElement[].name
- itemListElement[].position
- mainEntity[].@type=Question
- mainEntity[].acceptedAnswer.text
- name
- offers.availability
- offers.price
- offers.priceCurrency
- offers.url
- url
Recommended properties
- aggregateRating.ratingValue
- aggregateRating.reviewCount
- brand.name
- description
- itemListElement[].item
- itemListOrder
- mainEntity.@id
- mainEntity[].acceptedAnswer.text
- mainEntity[].author.name
- mainEntity[].name
- name
- numberOfItems
- sku
Combined JSON-LD
Paste this as one script tag, then replace every example value with data from the live page.
[
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://www.example.com/best/coffee-makers#page",
"name": "Best Coffee Makers for Home",
"description": "Our top coffee maker picks with pricing and key features.",
"url": "https://www.example.com/best/coffee-makers",
"mainEntity": {
"@type": "ItemList",
"@id": "https://www.example.com/best/coffee-makers#list"
}
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"@id": "https://www.example.com/best/coffee-makers#list",
"name": "Coffee Maker Roundup",
"itemListOrder": "https://schema.org/ItemListOrderAscending",
"numberOfItems": 2,
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": { "@id": "https://www.example.com/best/coffee-makers#product-1" }
},
{
"@type": "ListItem",
"position": 2,
"item": { "@id": "https://www.example.com/best/coffee-makers#product-2" }
}
]
},
{
"@context": "https://schema.org",
"@type": "Product",
"@id": "https://www.example.com/best/coffee-makers#product-1",
"name": "BrewMaster Pro",
"image": "https://www.example.com/images/brewmaster-pro.webp",
"description": "Programmable coffee maker with built-in grinder.",
"brand": { "@type": "Brand", "name": "BrewMaster" },
"offers": {
"@type": "Offer",
"price": "149.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"url": "https://merchant.example.com/brewmaster-pro"
}
},
{
"@context": "https://schema.org",
"@type": "Product",
"@id": "https://www.example.com/best/coffee-makers#product-2",
"name": "CafePress Compact",
"image": "https://www.example.com/images/cafepress-compact.webp",
"description": "Compact drip coffee maker for small kitchens.",
"brand": { "@type": "Brand", "name": "CafePress" },
"offers": {
"@type": "Offer",
"price": "89.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"url": "https://merchant.example.com/cafepress-compact"
}
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Do you use affiliate links?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. We may earn a commission when you purchase through links on this page."
}
},
{
"@type": "Question",
"name": "How are products selected?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We review features, pricing, and verified customer ratings before selecting products."
}
},
{
"@type": "Question",
"name": "Are prices updated?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Prices are checked regularly, but the final price is shown on the merchant site."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
{ "@type": "ListItem", "position": 2, "name": "Best Of", "item": "https://www.example.com/best" },
{ "@type": "ListItem", "position": 3, "name": "Coffee Makers", "item": "https://www.example.com/best/coffee-makers" }
]
}
]Implement and verify
- 01
Start with the live page
Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.
- 02
Add one JSON-LD script
Use the combined example as a template in the document head or before the closing body tag.
- 03
Complete regional details
Fill shipping destinations and timing for every region the page actually serves.
- 04
Link the return policy
Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.
- 05
Match visible answers
Add only FAQs that users can read on the same page, with identical answers.
- 06
Validate after changes
Run Rich Results Test after implementation and whenever price, availability, or policy data changes.
Common errors and fixes
- Missing currency or availability
Use ISO currency codes and complete schema.org availability URLs in Offer data.
- Incomplete shipping details
Include shippingDestination.addressCountry and deliveryTime.transitTime with units.
- Return policy is not connected
Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.
- FAQ answers differ from the page
Keep structured FAQ answers identical to visible answers.
Stack FAQs
Should I include a disclosure?
Yes. Include an affiliate disclosure on the page and mirror it in the FAQ answers.
How many products should I list?
Include one Product per item visible on the page, keeping the ItemList order aligned.