Pet Boarding Marketplace Stack
Pet boarding marketplaces with CollectionPage + ItemList + LocalBusiness context, FAQs, and breadcrumbs.
When to use this stack
- Pet boarding marketplace listings by city
- Pet sitting platforms with filters and availability
- Directories highlighting pet boarding providers with reviews
What is included
Declares the marketplace directory landing page.
Lists pet boarding providers with names and URLs.
Provides details for a featured boarding provider.
Answers booking, policies, and pet requirements questions.
Provides navigation context for the marketplace page.
Properties across the bundle
Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.
Required properties
- address.addressLocality
- address.addressRegion
- address.streetAddress
- description
- itemListElement[].name
- itemListElement[].url
- mainEntity[].@type=Question
- mainEntity[].acceptedAnswer.text
- name
- url
Recommended properties
- aggregateRating.ratingValue
- hasPart.@id
- image
- inLanguage
- itemListElement[].item
- itemListOrder
- mainEntity[].acceptedAnswer.text
- mainEntity[].author.name
- mainEntity[].name
- numberOfItems
- priceRange
- telephone
Combined JSON-LD
Paste this as one script tag, then replace every example value with data from the live page.
[
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://www.example.com/pets/boarding#page",
"name": "Austin Pet Boarding",
"description": "Find trusted pet boarding providers in Austin with pricing and availability.",
"url": "https://www.example.com/pets/boarding/austin",
"hasPart": [
{ "@id": "https://www.example.com/pets/boarding#list" }
]
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"@id": "https://www.example.com/pets/boarding#list",
"name": "Pet Boarding Providers",
"itemListOrder": "https://schema.org/ItemListOrderAscending",
"numberOfItems": 3,
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Paws & Stay Boarding", "url": "https://www.example.com/pets/boarding/paws-stay" },
{ "@type": "ListItem", "position": 2, "name": "Barton Creek Pet Lodge", "url": "https://www.example.com/pets/boarding/barton-creek" },
{ "@type": "ListItem", "position": 3, "name": "Happy Tails Boarding", "url": "https://www.example.com/pets/boarding/happy-tails" }
]
},
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"@id": "https://www.example.com/pets/boarding/paws-stay#business",
"name": "Paws & Stay Boarding",
"url": "https://www.example.com/pets/boarding/paws-stay",
"telephone": "+1-512-555-0151",
"image": "https://www.example.com/images/paws-stay.webp",
"address": {
"@type": "PostalAddress",
"streetAddress": "900 Pet Lane",
"addressLocality": "Austin",
"addressRegion": "TX",
"postalCode": "78702",
"addressCountry": "US"
},
"priceRange": "$$",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"reviewCount": "128"
}
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Do providers require vaccinations?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Most providers require up-to-date rabies and distemper vaccinations."
}
},
{
"@type": "Question",
"name": "Are there overnight staff?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Many facilities offer overnight monitoring; check each listing for details."
}
},
{
"@type": "Question",
"name": "Can I tour the facility first?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Most providers offer scheduled tours or virtual walk-throughs."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
{ "@type": "ListItem", "position": 2, "name": "Pets", "item": "https://www.example.com/pets" },
{ "@type": "ListItem", "position": 3, "name": "Boarding", "item": "https://www.example.com/pets/boarding" },
{ "@type": "ListItem", "position": 4, "name": "Austin", "item": "https://www.example.com/pets/boarding/austin" }
]
}
]Implement and verify
- 01
Start with the live page
Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.
- 02
Add one JSON-LD script
Use the combined example as a template in the document head or before the closing body tag.
- 03
Complete regional details
Fill shipping destinations and timing for every region the page actually serves.
- 04
Link the return policy
Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.
- 05
Match visible answers
Add only FAQs that users can read on the same page, with identical answers.
- 06
Validate after changes
Run Rich Results Test after implementation and whenever price, availability, or policy data changes.
Common errors and fixes
- Missing currency or availability
Use ISO currency codes and complete schema.org availability URLs in Offer data.
- Incomplete shipping details
Include shippingDestination.addressCountry and deliveryTime.transitTime with units.
- Return policy is not connected
Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.
- FAQ answers differ from the page
Keep structured FAQ answers identical to visible answers.
Stack FAQs
Should I include every provider as LocalBusiness?
Include LocalBusiness entries for featured providers and list the rest in ItemList.
How do I show pricing ranges?
Use priceRange on each provider and explain pricing tiers in page copy.