Wedding Vendor Directory Stack
Wedding vendor directories with ItemList + LocalBusiness, FAQs, and breadcrumb navigation.
When to use this stack
- Wedding vendor directories listing multiple providers
- Category pages (photographers, florists, venues) with filters
- Pages where FAQs clarify booking, pricing, and availability
What is included
Lists wedding vendors in a structured, ranked collection.
Defines each vendor with NAP and business context.
Answers questions about lead times, deposits, and site visits.
Provides navigation context for the vendor directory.
Properties across the bundle
Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.
Required properties
- address.addressCountry
- address.addressLocality
- address.addressRegion
- address.postalCode
- address.streetAddress
- itemListElement[].name
- itemListElement[].url
- mainEntity[].@type=Question
- mainEntity[].acceptedAnswer.text
- name
- url
Recommended properties
- image
- itemListElement[].item
- itemListOrder
- mainEntity[].acceptedAnswer.text
- mainEntity[].author.name
- mainEntity[].name
- numberOfItems
- priceRange
- servesCuisine
- telephone
Combined JSON-LD
Paste this as one script tag, then replace every example value with data from the live page.
[
{
"@context": "https://schema.org",
"@type": "ItemList",
"@id": "https://www.example.com/weddings/vendors#list",
"name": "Austin Wedding Photographers",
"itemListOrder": "https://schema.org/ItemListOrderAscending",
"numberOfItems": 3,
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Harbor Light Photography",
"url": "https://www.example.com/weddings/vendors/harbor-light"
},
{
"@type": "ListItem",
"position": 2,
"name": "Golden Hour Studio",
"url": "https://www.example.com/weddings/vendors/golden-hour"
},
{
"@type": "ListItem",
"position": 3,
"name": "Juniper Wedding Photos",
"url": "https://www.example.com/weddings/vendors/juniper"
}
]
},
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"@id": "https://www.example.com/weddings/vendors/harbor-light#business",
"name": "Harbor Light Photography",
"url": "https://www.example.com/weddings/vendors/harbor-light",
"telephone": "+1-512-555-0194",
"image": "https://www.example.com/images/harbor-light.webp",
"priceRange": "$$$",
"address": {
"@type": "PostalAddress",
"streetAddress": "210 Congress Ave",
"addressLocality": "Austin",
"addressRegion": "TX",
"postalCode": "78701",
"addressCountry": "US"
}
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How far in advance should we book?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Most vendors recommend booking 6–12 months in advance for peak season dates."
}
},
{
"@type": "Question",
"name": "Do vendors require deposits?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. A signed contract and deposit are typically required to hold your date."
}
},
{
"@type": "Question",
"name": "Can we schedule site visits?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Many vendors offer virtual or in-person consultations before booking."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
{ "@type": "ListItem", "position": 2, "name": "Weddings", "item": "https://www.example.com/weddings" },
{ "@type": "ListItem", "position": 3, "name": "Vendors", "item": "https://www.example.com/weddings/vendors" }
]
}
]Implement and verify
- 01
Start with the live page
Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.
- 02
Add one JSON-LD script
Use the combined example as a template in the document head or before the closing body tag.
- 03
Complete regional details
Fill shipping destinations and timing for every region the page actually serves.
- 04
Link the return policy
Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.
- 05
Match visible answers
Add only FAQs that users can read on the same page, with identical answers.
- 06
Validate after changes
Run Rich Results Test after implementation and whenever price, availability, or policy data changes.
Common errors and fixes
- Missing currency or availability
Use ISO currency codes and complete schema.org availability URLs in Offer data.
- Incomplete shipping details
Include shippingDestination.addressCountry and deliveryTime.transitTime with units.
- Return policy is not connected
Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.
- FAQ answers differ from the page
Keep structured FAQ answers identical to visible answers.
Stack FAQs
Should each vendor also have its own page?
Yes. Link each ListItem to a dedicated vendor page with its own LocalBusiness schema.
Do I need one LocalBusiness per vendor?
If you display multiple vendors, include a LocalBusiness entry for each vendor shown on the page.