Stack

Wedding Vendor Directory Stack

Wedding vendor directories with ItemList + LocalBusiness, FAQs, and breadcrumb navigation.

Open generator Validate in Rich Results Test

When to use this stack

Wedding vendor directories listing multiple providers
Category pages (photographers, florists, venues) with filters
Pages where FAQs clarify booking, pricing, and availability

What's included

Item List
Open generator
Lists wedding vendors in a structured, ranked collection.
Local Business
Open generator
Defines each vendor with NAP and business context.
Frequently Asked Questions
Open generator
Answers questions about lead times, deposits, and site visits.
Breadcrumb
Open generator
Provides navigation context for the vendor directory.

Required properties (stack union)

Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

address.addressCountry

address.addressLocality

address.addressRegion

address.postalCode

address.streetAddress

itemListElement[].name

itemListElement[].url

mainEntity[].@type=Question

mainEntity[].acceptedAnswer.text

name

url

Recommended properties (stack union)

image

itemListElement[].item

itemListOrder

mainEntity[].acceptedAnswer.text

mainEntity[].author.name

mainEntity[].name

numberOfItems

priceRange

servesCuisine

telephone

Combined JSON-LD

Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

Validate

[
  {
    "@context": "https://schema.org",
    "@type": "ItemList",
    "@id": "https://www.example.com/weddings/vendors#list",
    "name": "Austin Wedding Photographers",
    "itemListOrder": "https://schema.org/ItemListOrderAscending",
    "numberOfItems": 3,
    "itemListElement": [
      {
        "@type": "ListItem",
        "position": 1,
        "name": "Harbor Light Photography",
        "url": "https://www.example.com/weddings/vendors/harbor-light"
      },
      {
        "@type": "ListItem",
        "position": 2,
        "name": "Golden Hour Studio",
        "url": "https://www.example.com/weddings/vendors/golden-hour"
      },
      {
        "@type": "ListItem",
        "position": 3,
        "name": "Juniper Wedding Photos",
        "url": "https://www.example.com/weddings/vendors/juniper"
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "LocalBusiness",
    "@id": "https://www.example.com/weddings/vendors/harbor-light#business",
    "name": "Harbor Light Photography",
    "url": "https://www.example.com/weddings/vendors/harbor-light",
    "telephone": "+1-512-555-0194",
    "image": "https://www.example.com/images/harbor-light.webp",
    "priceRange": "$$$",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "210 Congress Ave",
      "addressLocality": "Austin",
      "addressRegion": "TX",
      "postalCode": "78701",
      "addressCountry": "US"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "How far in advance should we book?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Most vendors recommend booking 6–12 months in advance for peak season dates."
        }
      },
      {
        "@type": "Question",
        "name": "Do vendors require deposits?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes. A signed contract and deposit are typically required to hold your date."
        }
      },
      {
        "@type": "Question",
        "name": "Can we schedule site visits?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Many vendors offer virtual or in-person consultations before booking."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Weddings", "item": "https://www.example.com/weddings" },
      { "@type": "ListItem", "position": 3, "name": "Vendors", "item": "https://www.example.com/weddings/vendors" }
    ]
  }
]

Implementation steps

Start from your live product detail page content; ensure titles, prices, and availability match the page.
Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
Validate in the Rich Results Test and revalidate after price/availability/policy changes.

Common errors and fixes

Missing currency or availability: ensure `offers.priceCurrency` and `offers.availability` use ISO currency codes and schema URLs.
ShippingDetails missing destination or transit time: include `shippingDestination.addressCountry` and `deliveryTime.transitTime` with units.
MerchantReturnPolicy not linked: reference it from the Offer via `hasMerchantReturnPolicy` and provide a stable policy URL.
FAQ answers don't match the page: keep FAQ content identical to visible answers to avoid review or manual actions.

FAQs

Should each vendor also have its own page?

Yes. Link each ListItem to a dedicated vendor page with its own LocalBusiness schema.

Do I need one LocalBusiness per vendor?

If you display multiple vendors, include a LocalBusiness entry for each vendor shown on the page.

SwiftSchema

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