Schema stack

    Partnership / Reseller Locator Stack

    Reseller locator pages with ItemList + LocalBusiness entries, FAQs, and breadcrumbs.

    Included schema
    Item List
    Local Business
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Partner or reseller locator pages
    • Dealer finder pages with regional listings
    • Channel partner directories with contact info
    Composition

    What is included

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • address.addressCountry
    • address.addressLocality
    • address.addressRegion
    • address.postalCode
    • address.streetAddress
    • itemListElement[].item.@id
    • itemListElement[].name
    • itemListElement[].position
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • telephone

    Recommended properties

    • geo.latitude
    • geo.longitude
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • name
    • numberOfItems
    • openingHours
    • url
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    [
      {
        "@context": "https://schema.org",
        "@type": "ItemList",
        "@id": "https://www.example.com/partners#list",
        "name": "Reseller Locator",
        "url": "https://www.example.com/partners",
        "numberOfItems": 2,
        "itemListElement": [
          {
            "@type": "ListItem",
            "position": 1,
            "item": { "@id": "https://www.example.com/partners#reseller-1" }
          },
          {
            "@type": "ListItem",
            "position": 2,
            "item": { "@id": "https://www.example.com/partners#reseller-2" }
          }
        ]
      },
      {
        "@context": "https://schema.org",
        "@type": "LocalBusiness",
        "@id": "https://www.example.com/partners#reseller-1",
        "name": "Austin Tech Reseller",
        "telephone": "+1-512-555-0182",
        "address": {
          "@type": "PostalAddress",
          "streetAddress": "200 Congress Ave",
          "addressLocality": "Austin",
          "addressRegion": "TX",
          "postalCode": "78701",
          "addressCountry": "US"
        },
        "openingHours": "Mo-Fr 09:00-17:00"
      },
      {
        "@context": "https://schema.org",
        "@type": "LocalBusiness",
        "@id": "https://www.example.com/partners#reseller-2",
        "name": "Dallas Systems Partner",
        "telephone": "+1-214-555-0144",
        "address": {
          "@type": "PostalAddress",
          "streetAddress": "500 Elm St",
          "addressLocality": "Dallas",
          "addressRegion": "TX",
          "postalCode": "75202",
          "addressCountry": "US"
        },
        "openingHours": "Mo-Fr 08:30-17:30"
      },
      {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
          {
            "@type": "Question",
            "name": "How do I find a local reseller?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Search by region to see authorized resellers near you."
            }
          },
          {
            "@type": "Question",
            "name": "Are all partners authorized?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Yes. All listed partners are verified and authorized."
            }
          },
          {
            "@type": "Question",
            "name": "Can I book an appointment?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Contact the reseller directly to schedule a consultation or demo."
            }
          }
        ]
      },
      {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
          { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
          { "@type": "ListItem", "position": 2, "name": "Partners", "item": "https://www.example.com/partners" }
        ]
      }
    ]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Should I include all locations?

    Include one LocalBusiness per location shown on the page and keep the ItemList order aligned.

    How do I show coverage areas?

    Add coverage details in the LocalBusiness description or FAQ answers if the page lists regions.

    Primary sources

    References