Schema stack

    Tutoring Marketplace Stack

    Tutor marketplace pages with CollectionPage + ItemList + Service context, FAQs, and breadcrumb navigation.

    Included schema
    Collection Page
    Item List
    Service
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Tutor marketplace landing pages with filters
    • Subject/category listings of available tutors
    • Pages where FAQs clarify pricing, sessions, and cancellations
    Composition

    What is included

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • areaServed.name
    • description
    • itemListElement[].name
    • itemListElement[].url
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • offers.price
    • offers.priceCurrency
    • provider.name
    • serviceType
    • url

    Recommended properties

    • description
    • hasPart.@id
    • inLanguage
    • itemListElement[].item
    • itemListOrder
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • numberOfItems
    • offers.availability
    • offers.url
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    [
      {
        "@context": "https://schema.org",
        "@type": "CollectionPage",
        "@id": "https://www.example.com/tutors#page",
        "name": "Math Tutors",
        "description": "Browse vetted math tutors for algebra, calculus, and test prep.",
        "url": "https://www.example.com/tutors/math",
        "hasPart": [
          { "@id": "https://www.example.com/tutors#list" }
        ]
      },
      {
        "@context": "https://schema.org",
        "@type": "ItemList",
        "@id": "https://www.example.com/tutors#list",
        "name": "Math Tutor Listings",
        "itemListOrder": "https://schema.org/ItemListOrderAscending",
        "numberOfItems": 3,
        "itemListElement": [
          { "@type": "ListItem", "position": 1, "name": "Alex Rivera", "url": "https://www.example.com/tutors/alex-rivera" },
          { "@type": "ListItem", "position": 2, "name": "Priya Shah", "url": "https://www.example.com/tutors/priya-shah" },
          { "@type": "ListItem", "position": 3, "name": "Jordan Lee", "url": "https://www.example.com/tutors/jordan-lee" }
        ]
      },
      {
        "@context": "https://schema.org",
        "@type": "Service",
        "@id": "https://www.example.com/tutors/math#service",
        "name": "Math Tutoring",
        "serviceType": "Tutoring",
        "description": "1:1 tutoring for algebra, geometry, and calculus.",
        "provider": { "@type": "Organization", "name": "Northwind Tutors" },
        "areaServed": { "@type": "AdministrativeArea", "name": "Online" },
        "offers": {
          "@type": "Offer",
          "price": "45.00",
          "priceCurrency": "USD",
          "availability": "https://schema.org/InStock",
          "url": "https://www.example.com/tutors/math/book"
        }
      },
      {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
          {
            "@type": "Question",
            "name": "How do I book a tutor?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Select a tutor profile and choose a time slot to book a session."
            }
          },
          {
            "@type": "Question",
            "name": "Can I reschedule?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Yes. Reschedule up to 24 hours before the session without a fee."
            }
          },
          {
            "@type": "Question",
            "name": "Are sessions online or in person?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Most tutors offer online sessions; some provide in-person options in select cities."
            }
          }
        ]
      },
      {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
          { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
          { "@type": "ListItem", "position": 2, "name": "Tutors", "item": "https://www.example.com/tutors" },
          { "@type": "ListItem", "position": 3, "name": "Math", "item": "https://www.example.com/tutors/math" }
        ]
      }
    ]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Should I include multiple subjects?

    If multiple subjects are listed on the page, add one Service entry per subject with matching offers.

    Do I need one ItemList per filter?

    Use one ItemList per page view; filtered views should still map to the tutors shown.

    Primary sources

    References