SwiftSchemaGenerate
    Schema stack

    Category / Sale Stack

    Sale or promo collection pages with ItemList, delivery/returns policies, FAQs, and breadcrumb context.

    Open generatorValidate in Rich Results Test
    Included schema
    Collection Page
    Item List
    Offer Shipping Details
    Merchant Return Policy
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Sale or promo landing pages listing discounted products
    • Category pages that need explicit delivery/returns signals for Merchant Center alignment
    • Pages where FAQs reduce friction around sale terms and shipping
    Composition

    What is included

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • deliveryTime.transitTime
    • description
    • itemListElement[].item.@id
    • itemListElement[].name
    • itemListElement[].position
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • returnFees
    • returnMethod
    • returnPolicyCategory
    • shippingDestination.addressCountry
    • shippingRate.currency
    • url

    Recommended properties

    • applicableCountry
    • deliveryTime.businessDays
    • deliveryTime.handlingTime
    • inStoreReturnsOffered
    • itemListElement[].item
    • itemListElement[].name
    • itemListOrder
    • mainEntity.@id
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • merchantReturnDays
    • numberOfItems
    • restockingFee
    • shippingDestination.addressRegion
    • shippingRate.value
    • url
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    Validate
    [
  {
    "@context": "https://schema.org",
    "@type": "CollectionPage",
    "@id": "https://www.example.com/sale/winter-gear#collection",
    "name": "Winter Gear Sale",
    "description": "Up to 40% off winter jackets, base layers, and boots.",
    "url": "https://www.example.com/sale/winter-gear",
    "mainEntity": {
      "@type": "ItemList",
      "@id": "https://www.example.com/sale/winter-gear#list"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "ItemList",
    "@id": "https://www.example.com/sale/winter-gear#list",
    "itemListOrder": "https://schema.org/ItemListOrderDescending",
    "numberOfItems": 2,
    "itemListElement": [
      {
        "@type": "ListItem",
        "position": 1,
        "name": "Alpine Down Parka",
        "item": { "@id": "https://www.example.com/products/alpine-parka#product" },
        "url": "https://www.example.com/products/alpine-parka"
      },
      {
        "@type": "ListItem",
        "position": 2,
        "name": "Summit Hybrid Jacket",
        "item": { "@id": "https://www.example.com/products/summit-hybrid#product" },
        "url": "https://www.example.com/products/summit-hybrid"
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "OfferShippingDetails",
    "shippingDestination": {
      "@type": "DefinedRegion",
      "addressCountry": "US"
    },
    "deliveryTime": {
      "@type": "ShippingDeliveryTime",
      "handlingTime": {
        "@type": "QuantitativeValue",
        "minValue": 0,
        "maxValue": 1,
        "unitCode": "d"
      },
      "transitTime": {
        "@type": "QuantitativeValue",
        "minValue": 2,
        "maxValue": 5,
        "unitCode": "d"
      }
    },
    "shippingRate": {
      "@type": "MonetaryAmount",
      "value": "0.00",
      "currency": "USD"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "MerchantReturnPolicy",
    "@id": "https://www.example.com/policies/returns#winter-sale",
    "name": "Winter sale returns",
    "url": "https://www.example.com/policies/returns",
    "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
    "merchantReturnDays": 30,
    "returnMethod": "https://schema.org/ReturnByMail",
    "returnFees": "https://schema.org/FreeReturn",
    "applicableCountry": "US"
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Are sale items eligible for free shipping?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes. Ground shipping is free in the US on sale items. Expedited options are available at checkout."
        }
      },
      {
        "@type": "Question",
        "name": "Do sale items follow the same return policy?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes. You have 30 days from delivery to return sale items in new condition."
        }
      },
      {
        "@type": "Question",
        "name": "Are there exclusions?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Final sale items will be labeled on the product page. Most other items are eligible for returns."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Sale", "item": "https://www.example.com/sale" },
      { "@type": "ListItem", "position": 3, "name": "Winter Gear", "item": "https://www.example.com/sale/winter-gear" }
    ]
  }
]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Do I need Product markup here?

    Optional. Include Product objects for featured items if present on the page. Keep IDs and prices in sync with the visible listings.

    How should I localize shipping/returns?

    Add multiple OfferShippingDetails entries per region and set MerchantReturnPolicy applicableCountry accordingly. Align with what’s shown on the page.

    Primary sources

    References