Subscription Box Stack
Subscription box pages with Product, OfferShippingDetails, MerchantReturnPolicy, FAQs, and breadcrumb navigation.
When to use this stack
- Subscription box product pages (meal kits, lifestyle boxes, curated goods)
- Pages that need clear shipping cadence, delivery regions, and return policies
- Pages where FAQs clarify billing cycles, skipping, and cancellations
What is included
Identifies the subscription box product with offer details.
Defines delivery regions and cadence for the subscription shipping.
Clarifies return/cancellation policy for the subscription box.
Answers billing, skipping, and cancellation questions.
Provides navigation context for the subscription box page.
Properties across the bundle
Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.
Required properties
- description
- image
- itemListElement[].name
- mainEntity[].@type=Question
- mainEntity[].acceptedAnswer.text
- name
- offers.availability
- offers.price
- offers.priceCurrency
- offers.shippingDetails[].deliveryTime.transitTime
- offers.shippingDetails[].shippingDestination.addressCountry
- offers.shippingDetails[].shippingRate.currency
- offers.url
- returnFees
- returnMethod
- returnPolicyCategory
Recommended properties
- applicableCountry
- brand.name
- category
- inStoreReturnsOffered
- itemListElement[].item
- mainEntity[].acceptedAnswer.text
- mainEntity[].author.name
- mainEntity[].name
- merchantReturnDays
- offers.shippingDetails[].deliveryTime.handlingTime
- offers.shippingDetails[].shippingDestination.addressRegion
- offers.shippingDetails[].shippingRate.value
- restockingFee
- sku
- url
Combined JSON-LD
Paste this as one script tag, then replace every example value with data from the live page.
[
{
"@context": "https://schema.org",
"@type": "Product",
"@id": "https://www.example.com/subscriptions/snack-box#product",
"name": "Global Snack Box — Monthly Subscription",
"description": "A curated box of 12 international snacks delivered monthly.",
"image": [
"https://www.example.com/images/snack-box-front.webp",
"https://www.example.com/images/snack-box-contents.webp"
],
"sku": "SNACK-BOX-MO",
"brand": { "@type": "Brand", "name": "Example Snacks" },
"category": "FoodSubscription",
"offers": {
"@type": "Offer",
"@id": "https://www.example.com/subscriptions/snack-box#offer",
"price": "29.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"url": "https://www.example.com/subscriptions/snack-box/checkout",
"shippingDetails": [
{
"@type": "OfferShippingDetails",
"shippingDestination": {
"@type": "DefinedRegion",
"addressCountry": "US"
},
"deliveryTime": {
"@type": "ShippingDeliveryTime",
"transitTime": {
"@type": "QuantitativeValue",
"minValue": 3,
"maxValue": 7,
"unitCode": "d"
}
},
"shippingRate": {
"@type": "MonetaryAmount",
"currency": "USD",
"value": "5.00"
}
}
],
"hasMerchantReturnPolicy": "https://www.example.com/policies/subscriptions#returns"
}
},
{
"@context": "https://schema.org",
"@type": "MerchantReturnPolicy",
"@id": "https://www.example.com/policies/subscriptions#returns",
"name": "Subscription box returns",
"url": "https://www.example.com/policies/subscriptions",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"merchantReturnDays": 14,
"returnMethod": "https://schema.org/ReturnByMail",
"returnFees": "https://schema.org/FreeReturn",
"applicableCountry": "US"
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Can I skip a month?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Pause or skip any month before your billing date in your account."
}
},
{
"@type": "Question",
"name": "When will I be billed?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Billing occurs on the 1st of each month for the upcoming shipment."
}
},
{
"@type": "Question",
"name": "What if an item arrives damaged?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Contact support within 7 days for a replacement item or credit."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
{ "@type": "ListItem", "position": 2, "name": "Subscriptions", "item": "https://www.example.com/subscriptions" },
{ "@type": "ListItem", "position": 3, "name": "Snack Box", "item": "https://www.example.com/subscriptions/snack-box" }
]
}
]Implement and verify
- 01
Start with the live page
Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.
- 02
Add one JSON-LD script
Use the combined example as a template in the document head or before the closing body tag.
- 03
Complete regional details
Fill shipping destinations and timing for every region the page actually serves.
- 04
Link the return policy
Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.
- 05
Match visible answers
Add only FAQs that users can read on the same page, with identical answers.
- 06
Validate after changes
Run Rich Results Test after implementation and whenever price, availability, or policy data changes.
Common errors and fixes
- Missing currency or availability
Use ISO currency codes and complete schema.org availability URLs in Offer data.
- Incomplete shipping details
Include shippingDestination.addressCountry and deliveryTime.transitTime with units.
- Return policy is not connected
Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.
- FAQ answers differ from the page
Keep structured FAQ answers identical to visible answers.
Stack FAQs
Do I need MerchantReturnPolicy if boxes are final sale?
Yes—set returnPolicyCategory to the correct type (e.g., NoReturn) and keep it aligned with on-page policy language.
How do I show different regions?
Add multiple OfferShippingDetails entries for each region shown on the page with accurate rates and transit times.