Automotive Inventory Stack
Vehicle listing pages with delivery/returns signals, reviews, FAQs, and breadcrumb context for dealerships.
When to use this stack
- Vehicle detail pages for dealerships/marketplaces
- Inventory listings needing delivery/returns clarity and trust
- Pages where FAQs cover financing, delivery, and warranty
What is included
Core vehicle entity with specs, condition, and offers.
Delivery/shipping details (for delivery or pickup) and costs.
Return/exchange policy for vehicles (if applicable).
Answer financing, delivery, warranty, and inspection questions.
Social proof for the dealership or vehicle.
Navigation context for the listing.
Properties across the bundle
Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.
Required properties
- author.name
- description
- itemListElement[].name
- itemReviewed.@id
- mainEntity[].@type=Question
- mainEntity[].acceptedAnswer.text
- name
- offers.availability
- offers.price
- offers.priceCurrency
- offers.shippingDetails[].deliveryTime.transitTime
- offers.shippingDetails[].shippingDestination.addressCountry
- offers.shippingDetails[].shippingRate.currency
- returnFees
- returnMethod
- returnPolicyCategory
- reviewBody
- reviewRating.ratingValue
- url
Recommended properties
- applicableCountry
- bodyType
- brand.name
- color
- datePublished
- image
- inStoreReturnsOffered
- itemListElement[].item
- mainEntity[].acceptedAnswer.text
- mainEntity[].author.name
- mainEntity[].name
- merchantReturnDays
- mileageFromOdometer.unitCode
- mileageFromOdometer.value
- model
- name
- offers.itemCondition
- offers.shippingDetails[].deliveryTime.handlingTime
- offers.shippingDetails[].shippingDestination.addressRegion
- offers.shippingDetails[].shippingRate.value
- restockingFee
- reviewRating.bestRating
- url
- vehicleIdentificationNumber
- vehicleModelDate
- vehicleTransmission
Combined JSON-LD
Paste this as one script tag, then replace every example value with data from the live page.
[
{
"@context": "https://schema.org",
"@type": "Vehicle",
"@id": "https://www.example.com/vehicles/2024-sedan-123#vehicle",
"name": "2024 ACME Sedan Premium",
"description": "Certified pre-owned ACME Sedan with low mileage and advanced safety features.",
"url": "https://www.example.com/vehicles/2024-sedan-123",
"image": [
"https://www.example.com/images/2024-sedan-123-front.webp",
"https://www.example.com/images/2024-sedan-123-interior.webp"
],
"vehicleIdentificationNumber": "1HGBH41JXMN109186",
"brand": { "@type": "Brand", "name": "ACME" },
"model": "Sedan Premium",
"vehicleModelDate": "2024",
"mileageFromOdometer": {
"@type": "QuantitativeValue",
"value": 12500,
"unitCode": "SMI"
},
"color": "Blue",
"vehicleTransmission": "Automatic",
"bodyType": "Sedan",
"offers": {
"@type": "Offer",
"@id": "https://www.example.com/vehicles/2024-sedan-123#offer",
"price": "28990.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"itemCondition": "https://schema.org/UsedCondition",
"url": "https://www.example.com/vehicles/2024-sedan-123#purchase",
"shippingDetails": [
{
"@type": "OfferShippingDetails",
"shippingDestination": {
"@type": "DefinedRegion",
"addressCountry": "US"
},
"deliveryTime": {
"@type": "ShippingDeliveryTime",
"transitTime": {
"@type": "QuantitativeValue",
"minValue": 2,
"maxValue": 7,
"unitCode": "d"
}
},
"shippingRate": {
"@type": "MonetaryAmount",
"value": "499.00",
"currency": "USD"
}
}
],
"hasMerchantReturnPolicy": "https://www.example.com/returns#policy"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 4.8,
"reviewCount": 64
}
},
{
"@context": "https://schema.org",
"@type": "MerchantReturnPolicy",
"@id": "https://www.example.com/returns#policy",
"name": "7-day exchange policy",
"url": "https://www.example.com/returns",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"merchantReturnDays": 7,
"returnMethod": "https://schema.org/ReturnByMail",
"returnFees": "https://schema.org/RestockingFees",
"applicableCountry": "US",
"inStoreReturnsOffered": true
},
{
"@context": "https://schema.org",
"@type": "Review",
"@id": "https://www.example.com/reviews/vehicle-123#review",
"name": "Smooth process and great condition",
"reviewBody": "Vehicle matched the photos, easy financing, and quick delivery.",
"datePublished": "2026-02-12",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5
},
"author": { "@type": "Person", "name": "Jordan M." },
"itemReviewed": { "@id": "https://www.example.com/vehicles/2024-sedan-123#vehicle" }
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Do you deliver nationwide?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. We ship to all 48 contiguous US states. Delivery fees vary by region."
}
},
{
"@type": "Question",
"name": "Is financing available?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Pre-qualify online with no impact to credit. Financing options appear at checkout."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
{ "@type": "ListItem", "position": 2, "name": "Vehicles", "item": "https://www.example.com/vehicles" },
{ "@type": "ListItem", "position": 3, "name": "2024 ACME Sedan Premium", "item": "https://www.example.com/vehicles/2024-sedan-123" }
]
}
]Implement and verify
- 01
Start with the live page
Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.
- 02
Add one JSON-LD script
Use the combined example as a template in the document head or before the closing body tag.
- 03
Complete regional details
Fill shipping destinations and timing for every region the page actually serves.
- 04
Link the return policy
Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.
- 05
Match visible answers
Add only FAQs that users can read on the same page, with identical answers.
- 06
Validate after changes
Run Rich Results Test after implementation and whenever price, availability, or policy data changes.
Common errors and fixes
- Missing currency or availability
Use ISO currency codes and complete schema.org availability URLs in Offer data.
- Incomplete shipping details
Include shippingDestination.addressCountry and deliveryTime.transitTime with units.
- Return policy is not connected
Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.
- FAQ answers differ from the page
Keep structured FAQ answers identical to visible answers.
Stack FAQs
Can I remove shippingDetails for pickup-only?
Yes. If you only offer pickup, omit shippingDetails and ensure the offer and page clearly state pickup terms.
How do I handle financing?
Financing isn’t a schema field here. Keep finance options in visible content and link from FAQ answers.