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      Stack

      Meal Kit Subscription Stack

      Meal kit subscription pages with Product, shipping details, return policy, FAQs, and breadcrumb navigation.

      Open generatorValidate in Rich Results Test

      When to use this stack

      • Meal kit subscription product pages with weekly menu selection
      • Plans highlighting servings, dietary preferences, and delivery cadence
      • Pages where FAQs clarify skips, delivery windows, and refunds

      What's included

      • Identifies the meal kit subscription product and offer.

      • Offer Shipping Details
        Open generator

        Defines delivery regions, transit times, and shipping rates.

      • Merchant Return Policy
        Open generator

        Clarifies refund or replacement policy for perishable deliveries.

      • Frequently Asked Questions
        Open generator

        Answers delivery, menu, and skip questions.

      • Breadcrumb
        Open generator

        Provides navigation context for the subscription page.

      Required properties (stack union)

      Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

      description
      image
      itemListElement[].name
      mainEntity[].@type=Question
      mainEntity[].acceptedAnswer.text
      name
      offers.availability
      offers.price
      offers.priceCurrency
      offers.shippingDetails[].deliveryTime.transitTime
      offers.shippingDetails[].shippingDestination.addressCountry
      offers.shippingDetails[].shippingRate.currency
      offers.url
      returnFees
      returnMethod
      returnPolicyCategory

      Recommended properties (stack union)

      applicableCountry
      brand.name
      category
      customerRemorseReturnFees
      itemListElement[].item
      mainEntity[].acceptedAnswer.text
      mainEntity[].author.name
      mainEntity[].name
      merchantReturnDays
      offers.shippingDetails[].deliveryTime.handlingTime
      offers.shippingDetails[].shippingDestination.addressRegion
      offers.shippingDetails[].shippingRate.value
      sku
      url

      Combined JSON-LD

      Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

      Validate
      [
        {
          "@context": "https://schema.org",
          "@type": "Product",
          "@id": "https://www.example.com/meal-kits/family-plan#product",
          "name": "Family Meal Kit Subscription",
          "description": "Weekly meal kits with fresh ingredients and 4 servings per recipe.",
          "image": [
            "https://www.example.com/images/family-meal-kit.webp",
            "https://www.example.com/images/family-meal-kit-unboxed.webp"
          ],
          "sku": "MEAL-KIT-FAMILY",
          "brand": { "@type": "Brand", "name": "GreenFork" },
          "category": "MealKit",
          "offers": {
            "@type": "Offer",
            "@id": "https://www.example.com/meal-kits/family-plan#offer",
            "price": "89.00",
            "priceCurrency": "USD",
            "availability": "https://schema.org/InStock",
            "url": "https://www.example.com/meal-kits/family-plan/checkout",
            "shippingDetails": [
              {
                "@type": "OfferShippingDetails",
                "shippingDestination": {
                  "@type": "DefinedRegion",
                  "addressCountry": "US",
                  "addressRegion": "WA"
                },
                "deliveryTime": {
                  "@type": "ShippingDeliveryTime",
                  "handlingTime": {
                    "@type": "QuantitativeValue",
                    "minValue": 1,
                    "maxValue": 2,
                    "unitCode": "d"
                  },
                  "transitTime": {
                    "@type": "QuantitativeValue",
                    "minValue": 1,
                    "maxValue": 2,
                    "unitCode": "d"
                  }
                },
                "shippingRate": {
                  "@type": "MonetaryAmount",
                  "currency": "USD",
                  "value": "0.00"
                }
              }
            ],
            "hasMerchantReturnPolicy": "https://www.example.com/policies/meal-kits#returns"
          }
        },
        {
          "@context": "https://schema.org",
          "@type": "MerchantReturnPolicy",
          "@id": "https://www.example.com/policies/meal-kits#returns",
          "name": "Meal kit delivery policy",
          "url": "https://www.example.com/policies/meal-kits",
          "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
          "merchantReturnDays": 7,
          "returnMethod": "https://schema.org/ReturnByMail",
          "returnFees": "https://schema.org/FreeReturn",
          "applicableCountry": "US"
        },
        {
          "@context": "https://schema.org",
          "@type": "FAQPage",
          "mainEntity": [
            {
              "@type": "Question",
              "name": "Can I skip a delivery week?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Yes. Skip or pause by Friday at 11:59pm local time for the next week."
              }
            },
            {
              "@type": "Question",
              "name": "Do you support dietary preferences?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Yes. Choose from vegetarian, gluten-free, and family-friendly menu filters each week."
              }
            },
            {
              "@type": "Question",
              "name": "What if a box arrives damaged?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Report issues within 48 hours and we will issue a refund or credit."
              }
            }
          ]
        },
        {
          "@context": "https://schema.org",
          "@type": "BreadcrumbList",
          "itemListElement": [
            { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
            { "@type": "ListItem", "position": 2, "name": "Meal Kits", "item": "https://www.example.com/meal-kits" },
            { "@type": "ListItem", "position": 3, "name": "Family Plan", "item": "https://www.example.com/meal-kits/family-plan" }
          ]
        }
      ]

      Implementation steps

      1. Start from your live product detail page content; ensure titles, prices, and availability match the page.
      2. Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
      3. Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
      4. Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
      5. Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
      6. Validate in the Rich Results Test and revalidate after price/availability/policy changes.

      Common errors and fixes

      FAQs

      Do I need OfferShippingDetails if shipping is free?

      Yes. Use shippingRate value 0.00 and keep delivery windows aligned to the page.

      How do I represent weekly menu changes?

      Keep Product and Offer stable on the subscription page and list weekly menus in on-page content or separate recipe pages.

      References