Meal Kit Subscription Stack
Meal kit subscription pages with Product, shipping details, return policy, FAQs, and breadcrumb navigation.
When to use this stack
- Meal kit subscription product pages with weekly menu selection
- Plans highlighting servings, dietary preferences, and delivery cadence
- Pages where FAQs clarify skips, delivery windows, and refunds
What is included
Identifies the meal kit subscription product and offer.
Defines delivery regions, transit times, and shipping rates.
Clarifies refund or replacement policy for perishable deliveries.
Answers delivery, menu, and skip questions.
Provides navigation context for the subscription page.
Properties across the bundle
Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.
Required properties
- description
- image
- itemListElement[].name
- mainEntity[].@type=Question
- mainEntity[].acceptedAnswer.text
- name
- offers.availability
- offers.price
- offers.priceCurrency
- offers.shippingDetails[].deliveryTime.transitTime
- offers.shippingDetails[].shippingDestination.addressCountry
- offers.shippingDetails[].shippingRate.currency
- offers.url
- returnFees
- returnMethod
- returnPolicyCategory
Recommended properties
- applicableCountry
- brand.name
- category
- customerRemorseReturnFees
- itemListElement[].item
- mainEntity[].acceptedAnswer.text
- mainEntity[].author.name
- mainEntity[].name
- merchantReturnDays
- offers.shippingDetails[].deliveryTime.handlingTime
- offers.shippingDetails[].shippingDestination.addressRegion
- offers.shippingDetails[].shippingRate.value
- sku
- url
Combined JSON-LD
Paste this as one script tag, then replace every example value with data from the live page.
[
{
"@context": "https://schema.org",
"@type": "Product",
"@id": "https://www.example.com/meal-kits/family-plan#product",
"name": "Family Meal Kit Subscription",
"description": "Weekly meal kits with fresh ingredients and 4 servings per recipe.",
"image": [
"https://www.example.com/images/family-meal-kit.webp",
"https://www.example.com/images/family-meal-kit-unboxed.webp"
],
"sku": "MEAL-KIT-FAMILY",
"brand": { "@type": "Brand", "name": "GreenFork" },
"category": "MealKit",
"offers": {
"@type": "Offer",
"@id": "https://www.example.com/meal-kits/family-plan#offer",
"price": "89.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"url": "https://www.example.com/meal-kits/family-plan/checkout",
"shippingDetails": [
{
"@type": "OfferShippingDetails",
"shippingDestination": {
"@type": "DefinedRegion",
"addressCountry": "US",
"addressRegion": "WA"
},
"deliveryTime": {
"@type": "ShippingDeliveryTime",
"handlingTime": {
"@type": "QuantitativeValue",
"minValue": 1,
"maxValue": 2,
"unitCode": "d"
},
"transitTime": {
"@type": "QuantitativeValue",
"minValue": 1,
"maxValue": 2,
"unitCode": "d"
}
},
"shippingRate": {
"@type": "MonetaryAmount",
"currency": "USD",
"value": "0.00"
}
}
],
"hasMerchantReturnPolicy": "https://www.example.com/policies/meal-kits#returns"
}
},
{
"@context": "https://schema.org",
"@type": "MerchantReturnPolicy",
"@id": "https://www.example.com/policies/meal-kits#returns",
"name": "Meal kit delivery policy",
"url": "https://www.example.com/policies/meal-kits",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"merchantReturnDays": 7,
"returnMethod": "https://schema.org/ReturnByMail",
"returnFees": "https://schema.org/FreeReturn",
"applicableCountry": "US"
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Can I skip a delivery week?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Skip or pause by Friday at 11:59pm local time for the next week."
}
},
{
"@type": "Question",
"name": "Do you support dietary preferences?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Choose from vegetarian, gluten-free, and family-friendly menu filters each week."
}
},
{
"@type": "Question",
"name": "What if a box arrives damaged?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Report issues within 48 hours and we will issue a refund or credit."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
{ "@type": "ListItem", "position": 2, "name": "Meal Kits", "item": "https://www.example.com/meal-kits" },
{ "@type": "ListItem", "position": 3, "name": "Family Plan", "item": "https://www.example.com/meal-kits/family-plan" }
]
}
]Implement and verify
- 01
Start with the live page
Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.
- 02
Add one JSON-LD script
Use the combined example as a template in the document head or before the closing body tag.
- 03
Complete regional details
Fill shipping destinations and timing for every region the page actually serves.
- 04
Link the return policy
Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.
- 05
Match visible answers
Add only FAQs that users can read on the same page, with identical answers.
- 06
Validate after changes
Run Rich Results Test after implementation and whenever price, availability, or policy data changes.
Common errors and fixes
- Missing currency or availability
Use ISO currency codes and complete schema.org availability URLs in Offer data.
- Incomplete shipping details
Include shippingDestination.addressCountry and deliveryTime.transitTime with units.
- Return policy is not connected
Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.
- FAQ answers differ from the page
Keep structured FAQ answers identical to visible answers.
Stack FAQs
Do I need OfferShippingDetails if shipping is free?
Yes. Use shippingRate value 0.00 and keep delivery windows aligned to the page.
How do I represent weekly menu changes?
Keep Product and Offer stable on the subscription page and list weekly menus in on-page content or separate recipe pages.