Schema stack

    Device Protection Plan Stack

    Device protection plan pages with Product + Offer + MerchantReturnPolicy, FAQs, and breadcrumb navigation.

    Included schema
    Product
    Offer
    Merchant Return Policy
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Extended warranty or protection plan pages
    • Device protection add-on checkout pages
    • Pages where FAQs clarify coverage, claims, and exclusions
    Composition

    What is included

    • Represents the protection plan product with coverage details.

    • Describes the protection plan pricing and purchase URL.

    • Clarifies cancellation and refund terms for the protection plan.

    • Answers questions about coverage, claims, and exclusions.

    • Provides navigation context for the protection plan page.

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • availability
    • description
    • image
    • itemListElement[].name
    • itemOffered.@id
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • offers.availability
    • offers.price
    • offers.priceCurrency
    • offers.url
    • price
    • priceCurrency
    • returnFees
    • returnMethod
    • returnPolicyCategory
    • url

    Recommended properties

    • applicableCountry
    • brand.name
    • category
    • description
    • eligibleRegion
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • merchantReturnDays
    • priceValidUntil
    • restockingFee
    • sku
    • url
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    [
      {
        "@context": "https://schema.org",
        "@type": "Product",
        "@id": "https://www.example.com/protection/phone-plan#product",
        "name": "Phone Protection Plan",
        "description": "Accidental damage coverage with next-day replacement and unlimited claims.",
        "image": "https://www.example.com/images/phone-plan.webp",
        "brand": { "@type": "Brand", "name": "Northwind Care" },
        "sku": "NW-CARE-PHONE-24",
        "category": "DeviceProtection",
        "offers": {
          "@type": "Offer",
          "@id": "https://www.example.com/protection/phone-plan#offer",
          "price": "12.99",
          "priceCurrency": "USD",
          "availability": "https://schema.org/InStock",
          "url": "https://www.example.com/protection/phone-plan/checkout"
        }
      },
      {
        "@context": "https://schema.org",
        "@type": "Offer",
        "@id": "https://www.example.com/protection/phone-plan#offer",
        "name": "Phone Protection Plan — Monthly",
        "price": "12.99",
        "priceCurrency": "USD",
        "availability": "https://schema.org/InStock",
        "url": "https://www.example.com/protection/phone-plan/checkout",
        "itemOffered": { "@id": "https://www.example.com/protection/phone-plan#product" },
        "eligibleRegion": "US",
        "description": "Monthly coverage with next-day replacements and accidental damage protection."
      },
      {
        "@context": "https://schema.org",
        "@type": "MerchantReturnPolicy",
        "@id": "https://www.example.com/protection/phone-plan#policy",
        "name": "Protection Plan Cancellation Policy",
        "url": "https://www.example.com/protection/phone-plan",
        "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
        "merchantReturnDays": 30,
        "returnMethod": "https://schema.org/ReturnByMail",
        "returnFees": "https://schema.org/FreeReturn",
        "applicableCountry": "US"
      },
      {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
          {
            "@type": "Question",
            "name": "What does the plan cover?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "The plan covers accidental damage, screen repairs, and replacement for eligible devices."
            }
          },
          {
            "@type": "Question",
            "name": "How do I file a claim?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Submit a claim in the customer portal and follow the shipping instructions provided."
            }
          },
          {
            "@type": "Question",
            "name": "Can I cancel anytime?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Yes. Cancel within 30 days for a full refund; after that, coverage ends at the next billing cycle."
            }
          }
        ]
      },
      {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
          { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
          { "@type": "ListItem", "position": 2, "name": "Protection Plans", "item": "https://www.example.com/protection" },
          { "@type": "ListItem", "position": 3, "name": "Phone Protection Plan", "item": "https://www.example.com/protection/phone-plan" }
        ]
      }
    ]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Should I list multiple coverage tiers?

    If you have tiers (basic vs premium), add separate Offer entries with prices and coverage details.

    Do I need a MerchantReturnPolicy?

    Yes. Use MerchantReturnPolicy to describe cancellation windows and refund rules for the plan.

    Primary sources

    References