SwiftSchemaGenerate
    Schema stack

    Marketplace Buyer Protection Stack

    Buyer protection program pages with WebPage + Offer + MerchantReturnPolicy, FAQs, and breadcrumb navigation.

    Open generatorValidate in Rich Results Test
    Included schema
    Web Page
    Offer
    Merchant Return Policy
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Marketplace buyer protection program overview pages
    • Purchase protection eligibility and claims pages
    • Pages where FAQs clarify refunds and claim timelines
    Composition

    What is included

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • availability
    • description
    • itemListElement[].name
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • price
    • priceCurrency
    • returnFees
    • returnMethod
    • returnPolicyCategory
    • url

    Recommended properties

    • applicableCountry
    • dateModified
    • description
    • eligibleRegion
    • inLanguage
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • merchantReturnDays
    • priceValidUntil
    • returnShippingFeesAmount
    • url
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    Validate
    [
  {
    "@context": "https://schema.org",
    "@type": "WebPage",
    "@id": "https://www.example.com/help/buyer-protection#page",
    "name": "Buyer Protection Program",
    "description": "Coverage for eligible marketplace purchases, including refunds and claim support.",
    "url": "https://www.example.com/help/buyer-protection",
    "inLanguage": "en-US",
    "dateModified": "2025-08-20"
  },
  {
    "@context": "https://schema.org",
    "@type": "Offer",
    "@id": "https://www.example.com/help/buyer-protection#offer",
    "name": "Marketplace Buyer Protection",
    "description": "Up to $500 purchase protection for eligible orders.",
    "price": "0.00",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock",
    "eligibleRegion": "US",
    "url": "https://www.example.com/help/buyer-protection#claim"
  },
  {
    "@context": "https://schema.org",
    "@type": "MerchantReturnPolicy",
    "@id": "https://www.example.com/help/buyer-protection#policy",
    "name": "Buyer Protection Policy",
    "url": "https://www.example.com/help/buyer-protection",
    "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
    "merchantReturnDays": 14,
    "returnMethod": "https://schema.org/ReturnByMail",
    "returnFees": "https://schema.org/FreeReturn",
    "applicableCountry": "US"
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "What purchases are covered?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Eligible purchases made on the marketplace and paid through the platform are covered."
        }
      },
      {
        "@type": "Question",
        "name": "How do I file a claim?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Submit a claim through your order page within 14 days of delivery."
        }
      },
      {
        "@type": "Question",
        "name": "When will I receive a refund?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Approved claims are refunded within 5-7 business days."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Help Center", "item": "https://www.example.com/help" },
      { "@type": "ListItem", "position": 3, "name": "Buyer Protection", "item": "https://www.example.com/help/buyer-protection" }
    ]
  }
]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Should I include separate policies for categories?

    If policies differ by category, add multiple MerchantReturnPolicy entries with distinct @id values.

    Do I need to list claim limits?

    Yes. Mention claim limits in the Offer description and align with on-page policy text.

    Primary sources

    References