Stack

Waitlist Landing Stack

Waitlist/early access pages with WebPage + Offer context, FAQs, and breadcrumb navigation.

Open generator Validate in Rich Results Test

When to use this stack

Early access or beta waitlist pages
Product launch signup pages with limited slots
Pages where FAQs clarify timing, eligibility, and invite flow

What's included

Web Page
Open generator
Declares the waitlist landing page and summary description.
Offer
Open generator
Describes the early access offer and signup URL.
Frequently Asked Questions
Open generator
Answers invite timing, access tiers, and eligibility questions.
Breadcrumb
Open generator
Provides navigation context to the waitlist page.

Required properties (stack union)

Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

availability

description

itemListElement[].name

mainEntity[].@type=Question

mainEntity[].acceptedAnswer.text

name

price

priceCurrency

url

Recommended properties (stack union)

dateModified

description

eligibleRegion

inLanguage

itemListElement[].item

mainEntity[].acceptedAnswer.text

mainEntity[].author.name

mainEntity[].name

priceValidUntil

Combined JSON-LD

Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

Validate

[
  {
    "@context": "https://schema.org",
    "@type": "WebPage",
    "@id": "https://www.example.com/early-access#page",
    "name": "Join the Early Access Waitlist",
    "description": "Get early access to Example AI with priority onboarding and launch pricing.",
    "url": "https://www.example.com/early-access",
    "inLanguage": "en",
    "dateModified": "2025-03-08"
  },
  {
    "@context": "https://schema.org",
    "@type": "Offer",
    "@id": "https://www.example.com/early-access#offer",
    "name": "Early Access Waitlist",
    "description": "Free waitlist signup for early access invitations.",
    "price": "0.00",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock",
    "url": "https://www.example.com/early-access#signup"
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "When will invites be sent?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Invites roll out weekly starting in April. You will receive an email once your spot is available."
        }
      },
      {
        "@type": "Question",
        "name": "Is the waitlist free?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes. Joining the waitlist is free and does not require a credit card."
        }
      },
      {
        "@type": "Question",
        "name": "How is priority determined?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Priority is based on signup time and fit for current feature testing."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Early Access", "item": "https://www.example.com/early-access" }
    ]
  }
]

Implementation steps

Start from your live product detail page content; ensure titles, prices, and availability match the page.
Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
Validate in the Rich Results Test and revalidate after price/availability/policy changes.

Common errors and fixes

Missing currency or availability: ensure `offers.priceCurrency` and `offers.availability` use ISO currency codes and schema URLs.
ShippingDetails missing destination or transit time: include `shippingDestination.addressCountry` and `deliveryTime.transitTime` with units.
MerchantReturnPolicy not linked: reference it from the Offer via `hasMerchantReturnPolicy` and provide a stable policy URL.
FAQ answers don't match the page: keep FAQ content identical to visible answers to avoid review or manual actions.

FAQs

Should I include the invite timeline?

Yes. Match any public timelines on the page and mirror them in FAQ answers.

How do I handle multiple access tiers?

List each tier in the page content and add separate Offer objects if each tier has distinct terms.

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