Stack

Healthcare Price Transparency Stack

Healthcare price transparency pages with WebPage + Service + Offer context, FAQs, and breadcrumbs.

Open generator Validate in Rich Results Test

When to use this stack

Hospital price transparency and standard charge pages
Self-pay procedure estimate pages for patients
Service line pricing pages with insurance guidance FAQs

What's included

Web Page
Open generator
Declares the price transparency page itself.
Service
Open generator
Defines the healthcare service or procedure being priced.
Offer
Open generator
Represents the estimated price or cash-pay offer for the service.
Frequently Asked Questions
Open generator
Answers questions about estimates, insurance, and assistance.
Breadcrumb
Open generator
Provides navigation context for the price transparency page.

Required properties (stack union)

Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

areaServed.name

availability

description

itemListElement[].name

mainEntity[].@type=Question

mainEntity[].acceptedAnswer.text

name

price

priceCurrency

provider.name

url

Recommended properties (stack union)

dateModified

description

eligibleCustomerType

inLanguage

itemListElement[].item

mainEntity[].acceptedAnswer.text

mainEntity[].author.name

mainEntity[].name

priceValidUntil

serviceType

url

Combined JSON-LD

Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

Validate

[
  {
    "@context": "https://schema.org",
    "@type": "WebPage",
    "@id": "https://www.example.com/patient/price-transparency/mri#page",
    "name": "MRI Knee Cost Estimate",
    "description": "Standard charges and self-pay estimate for MRI of the knee without contrast.",
    "url": "https://www.example.com/patient/price-transparency/mri",
    "inLanguage": "en",
    "dateModified": "2025-03-01"
  },
  {
    "@context": "https://schema.org",
    "@type": "Service",
    "@id": "https://www.example.com/patient/price-transparency/mri#service",
    "name": "MRI of the Knee",
    "serviceType": "DiagnosticImaging",
    "description": "MRI scan of the knee without contrast.",
    "provider": { "@type": "MedicalClinic", "name": "Northwind Medical Center" },
    "areaServed": { "@type": "AdministrativeArea", "name": "Austin, TX" },
    "url": "https://www.example.com/services/mri"
  },
  {
    "@context": "https://schema.org",
    "@type": "Offer",
    "@id": "https://www.example.com/patient/price-transparency/mri#offer",
    "name": "Self-Pay MRI Estimate",
    "description": "Estimated cash price for MRI of the knee; final billing may vary.",
    "price": "1200.00",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock",
    "url": "https://www.example.com/patient/price-transparency/mri#estimate"
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Does insurance change the estimate?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes. Insurance coverage and negotiated rates can change your out-of-pocket cost."
        }
      },
      {
        "@type": "Question",
        "name": "Is financial assistance available?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Financial assistance is available for eligible patients. Review eligibility on the billing page."
        }
      },
      {
        "@type": "Question",
        "name": "How often are prices updated?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "We review and update estimates quarterly or when standard charges change."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Patients", "item": "https://www.example.com/patient" },
      { "@type": "ListItem", "position": 3, "name": "Price Transparency", "item": "https://www.example.com/patient/price-transparency" },
      { "@type": "ListItem", "position": 4, "name": "MRI Knee", "item": "https://www.example.com/patient/price-transparency/mri" }
    ]
  }
]

Implementation steps

Start from your live product detail page content; ensure titles, prices, and availability match the page.
Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
Validate in the Rich Results Test and revalidate after price/availability/policy changes.

Common errors and fixes

Missing currency or availability: ensure `offers.priceCurrency` and `offers.availability` use ISO currency codes and schema URLs.
ShippingDetails missing destination or transit time: include `shippingDestination.addressCountry` and `deliveryTime.transitTime` with units.
MerchantReturnPolicy not linked: reference it from the Offer via `hasMerchantReturnPolicy` and provide a stable policy URL.
FAQ answers don't match the page: keep FAQ content identical to visible answers to avoid review or manual actions.

FAQs

Should I include CPT or DRG codes?

If codes appear on the page, include them in the Service description or add them to visible tables.

Can I show price ranges instead of a single value?

Yes. Use copy on the page to explain ranges and keep the Offer price aligned to the displayed estimate.

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